In-store media's measurement problem is not what you think #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy
In-store media's measurement problem is not what you think
ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.
ppc.land
April 10, 2026 at 12:25 PM
In-store media's measurement problem is not what you think #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy
In-store media's measurement problem is not what you think #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy
In-store media's measurement problem is not what you think
ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.
ppc.land
April 10, 2026 at 12:25 PM
In-store media's measurement problem is not what you think #RetailMedia #InStoreMarketing #ShopperExperience #Attribution #MarketingStrategy