Having written and shared my thoughts on several brands and companies on my blog for many years, and having embarked on a more focused Brandology exercise this year, I thought it’s perhaps time to share my thoughts on how brands are actually connected with companies and explain my thinking a little more. Brands and companies are often seen as separate entities in the sense that a company is considered an organisation that produces products and brands which it sells in the market, as if the two have nothing to do with each other.