Marketing agencies are starving for insights. IBM reports that 90% of the world’s data has been generated in the last two years alone.
#WARC points out that marketers are still unable to pick actionable, human-centered insights.
#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst
#WARC points out that marketers are still unable to pick actionable, human-centered insights.
#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst
Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight - Ad Pulse
Find out the explosive nature of 'insight famine' in marketing and advertising landscape. The impact on creativity is creating mess.
adpulse.com
September 11, 2025 at 11:23 AM
Marketing agencies are starving for insights. IBM reports that 90% of the world’s data has been generated in the last two years alone.
#WARC points out that marketers are still unable to pick actionable, human-centered insights.
#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst
#WARC points out that marketers are still unable to pick actionable, human-centered insights.
#MarketingInsight #ActionableData #StateofCreativity #DataAnalyst