OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
ppc.land
October 15, 2026 at 8:42 PM
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
ppc.land
October 15, 2026 at 8:42 PM
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023 #OpenX #SupplySideTargeting #AdTech #CTV #DigitalMarketing