According to 2025's Tamahiyo Baby Name Ranking, parents are gravitating toward names that evoke brightness, warmth and blue hues.

Bayer's Elevit collaborates with Benesse to host a preconception care seminar led by Akiko Yoneta, aiding employees with knowledge on family planning.

Join us for a special Pre-Conception Salon at Meiji Memorial, co-hosted with Tamahiyo. An evening of informative talks and delicious sweets awaits couples considering starting a family.

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Clear skies are ahead — at least, that’s the trend suggested by the most popular baby names in Japan this year. The 2025 rankings were announced Oct. 30 by Tamahiyo, a parenting media outlet managed by Benesse Corporation. Among 83,839 boys and 82,172 girls born between Jan. 1 and Sept. 15, two single-kanji names took center stage: Ao (碧) kept its top spot for boys for a second year, and Sui (翠) held the crown for girls for the first time since the media outlet began tracking naming trends in 2005.

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Join us at Meiji Kinenkan for a unique bridal fair with Tamahiyo, featuring a seminar on future planning and culinary tastings for couples.

Apagard Soft has been recognized at the Tamahiyo Next Break Award 2026 for its gentle, low-irritation whitening toothpaste, helping pregnant women through oral care challenges.

Bayer Pharmaceuticals collaborated with Tamahiyo for a preconception care seminar. Attendees gained valuable insights into health planning and nutritional needs.

Don't miss the chance to join Bayer's Elevit Instagram live on pregnancy nutrition featuring the Gucci couple. Engage for treats and discounts!

According to 2025's Tamahiyo Baby Name Ranking, parents are gravitating toward names that evoke brightness, warmth and blue hues.