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News Corp criticises revised plan to make tech giants pay for journalism

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News Corp criticises revised plan to make tech giants pay for journalism
News Corporation has strongly criticised the Australian government's revised News Bargaining Incentive policy, arguing it weakens the plan to compel tech giants to pay for news content. The policy, aimed at ensuring media sustainability, now targets digital advertising revenue rather than total platform revenue, with rates increased to 2.5%. Publishers like News Corp claim the changes let tech platforms avoid obligations, while the government insists the funding for media remains unchanged. The revised scheme requires deals with six publishers instead of four and removes LinkedIn's exemption. Critics, including former regulator Rod Sims, question the policy's effectiveness and funding projections, noting the government's forecast of similar revenue to the original 2021 code. Meanwhile, smaller publishers argue the scheme excludes most outlets, limiting its impact. The policy faces opposition from tech giants like Meta, which previously walked away from negotiations, and the government plans to introduce the bill in parliament soon.
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