#Terakeet
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nytimes.com
A secretive reputation management firm was tasked with downplaying a client’s ties to Jeffrey Epstein. It didn’t work.
How the Reputation Firm Terakeet Failed to Fix an Epstein Friend’s Image
Terakeet, a reputation management firm, used online tricks to downplay the friendship of the Goldman Sachs general counsel, Kathryn Ruemmler, with the sex offender Jeffrey Epstein. It wasn’t enough.
nyti.ms
May 18, 2026 at 12:25 AM
self.agency
local syracuse seo firm terakeet got caught trying to scrub the web for an epstein associate
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image
www.nytimes.com
May 17, 2026 at 1:39 PM
bakerdphd.bsky.social
"One member of the team concluded after going through the research that Ms. Ruemmler’s association with Mr. Epstein had been greater than what had originally been suggested and quit Terakeet altogether."

Oh it was bad bad, I see
May 17, 2026 at 5:25 PM
newsen.bsky.social
Terakeet Steps Up as Title Sponsor for Cause For The Cuse Charity Event#United_States#Syracuse#Cause_For_The_Cuse#Terakeet_Invitational#Syracuse_City_School_District
Terakeet Steps Up as Title Sponsor for Cause For The Cuse Charity Event
The inaugural Terakeet Invitational charity golf event, aiming to raise $150,000 for Syracuse students, is set for July 13, 2026.
third-news.com
July 1, 2026 at 11:17 AM
joshuafoust.com
“One prospective client, The New York Times, entered into discussions with Terakeet last year about how the firm could help combat online attacks aimed at Times employees. The Times ultimately decided not to enlist its services.”

That’s quite an aside to bury in graf 11, don’t you think?
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image
www.nytimes.com
May 18, 2026 at 2:02 PM
newyorktopnews.bsky.social
Reputation firm #Terakeet used #SEO tactics (web pages, boosted content, Wiki edits) to reduce online visibility of clients linked to Jeffrey #Epstein; it sometimes worked, but ultimately failed as #Epstein coverage grew with renewed scrutiny.

#Fallout #PublicImage

www.nytimes.com/2026/05/17/u...
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image
www.nytimes.com
May 19, 2026 at 3:30 PM
middleeasteye-rss.bsky.social
UAE paid $6m to bury damaging report on US ambassador Otaiba - https://www.middleeasteye.net/news/uae-paid-6m-bury-damaging-report-us-ambassador-otaiba
UAE paid $6m to bury damaging report on US ambassador Otaiba
Terakeet, a firm linked to the Epstein Files, managed reputation of Yousef al-Otaiba, NYT reports
www.middleeasteye.net
May 19, 2026 at 12:39 PM
jonassickler.bsky.social
youtu.be/Gxs5_qwtTNM?...
The Business Impact of Reputation: A Navient Spotlight
YouTube video by Terakeet
youtu.be
May 21, 2026 at 9:35 PM
jonassickler.bsky.social
It's incredibly rewarding to work for a company that supports the Syracuse community in so many ways. I couldn't think of a better way to give back than making sure young minds flourish!
#charity #community #giving
causeforthecuse.org
For the ‘Cuse | A Terakeet Charity Organization
Cause for the ‘Cuse is a Terakeet charity organization that aims to support children in the Syracuse, NY, community.
causeforthecuse.org
March 16, 2026 at 7:07 PM
yossibartal.bsky.social
"United Arab Emirates ambassador to Washington Yousef al-Otaiba, was concerned in 2017 about a story published in The Intercept that reported he once had ties to sex workers and traffickers. A small team at Terakeet set to work to push the damaging story off the first page of Google search results."
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image
www.nytimes.com
May 18, 2026 at 7:47 AM
newsen.bsky.social
Terakeet Invitational Generates Over $150,000 for Syracuse Schools' Educational Programs#United_States#Syracuse#Terakeet#Cause_For_The_Cuse#Syracuse_City_School_District
Terakeet Invitational Generates Over $150,000 for Syracuse Schools' Educational Programs
The inaugural Terakeet Invitational raised an impressive $151,000 for the Syracuse City School District, enhancing educational resources for local students.
third-news.com
July 14, 2026 at 4:38 PM
nathanpatin.bsky.social
Looks like the Terakeet playbook boils down to: create a personal website and social media, and feed different versions of a client’s professional bio to their affiliated orgs.

That’ll be “$5 to $10 million annually”
skirchy.bsky.social Stephanie Kirchgaessner @skirchy.bsky.social · May 20
A good article that shows ways rich people can try to clean up their reputations. One employee quit Terakeet when it became clear that top Goldman Sachs lawyer had a deeper connection to Epstein than they had been told, NYT reports www.nytimes.com/2026/05/17/u...
May 20, 2026 at 12:38 PM
jonassickler.bsky.social
I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet!

This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!
a man with a mustache in a blue suit says tiny celebration in front of a group of people
ALT: a man with a mustache in a blue suit says tiny celebration in front of a group of people
media.tenor.com
October 2, 2025 at 3:16 PM
skirchy.bsky.social
A good article that shows ways rich people can try to clean up their reputations. One employee quit Terakeet when it became clear that top Goldman Sachs lawyer had a deeper connection to Epstein than they had been told, NYT reports www.nytimes.com/2026/05/17/u...
May 20, 2026 at 10:29 AM
bakerdphd.bsky.social
I wondered why no one ever talked about this and now I know I guess
Screenshot of article which reads: Another client of Terakeet has been Robert F. Smith, the chief executive of Vista Equity Partners, a global investment firm. Last year Mr. Smith was listed by Forbes as the third richest Black individual in America, with a net worth of $10 billion. In 2019, he stunned some 400 graduates of Morehouse College when he pledged in a commencement address to pay off all their student loans. He then did exactly that. Screenshot of article which reads: But his reputation was marred by a single act of malfeasance. In 2020, he signed a non-prosecution agreement with the Department of Justice acknowledging that he had “engaged in an illegal scheme to conceal income and evade taxes” from 2000 to 2015. (Through a spokesman, Mr. Smith declined to comment.)
May 17, 2026 at 5:29 PM
christyceeck.bsky.social
This is nasty stuff.

The hypocrisy of Justin Baldon saying recently to Access Hollywood, "there is never an excuse” to “hurt a woman, physically or emotionally.” He added, “We men have to step up and figure out how we can be better allies.”

#GiftLink 🎁
A brand marketing consultant, Terakeet, produced a report in August for Ms. Lively that concluded she had likely been the object of a “targeted, multichannel online attack” similar to one against Ms. Heard, and that it was damaging her reputation. The report did not identify who was behind the attack. But by analyzing “the entirety of Google’s search index” for Ms. Lively’s name, it found that 35 percent of the results also included a reference to Mr. Baldoni. This was highly unusual given the length of her career, the company said, and suggested that the media environment was being manipulated.
December 22, 2024 at 1:38 PM
williammoss.bsky.social
This is a revealing article. How reputation management firms like Terakeet work is sort of interesting; they’re basically SEO firms. But what’s really fascinating here is how the story was sourced. 1/3 www.nytimes.com/2026/05/17/u...
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image
www.nytimes.com
May 17, 2026 at 9:15 PM
williammoss.bsky.social
It’s all sourced from inside Terakeet. People who go to work for these firms know what their job is, or learn quickly. This suggests that anything Epstein related remains the great red line that people don’t want to cross. 2/3
A block of text: This account is based on internal Terakeet documents, audio recordings of company meetings and interviews with 20 current and former employees. Since those who work at Terakeet are required to sign nondisclosure agreements, they described their confidential work on the condition of anonymity.
May 17, 2026 at 9:15 PM
zephyr7591.bsky.social
Syracuse-based Terakeet tried to manage reputation of Goldman Sachs exec Ruemmler, who had Epstein ties (NY Times report) - syracuse.com share.google/9pgDs1RYN9Ye...
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syracuse.com
June 5, 2026 at 1:47 PM
catalinafernandes.bsky.social
UAE paid New York firm millions to bury article on Emirati ambassador's links to sex traffickers: Report
Terakeet used fake Wikipedia accounts, planted profiles, and search tricks to bury damning reports on the Emirati ambassador to Washington
thecradle.co
May 18, 2026 at 5:36 PM
megaphone.news
An investigation published by The New York Times on May 17 revealed that the UAE paid more than $6 million to Terakeet, an American “reputation management” company.
👉 youtu.be/0gWn2QqUQUQ
كيف اشترت الإمارات صورة سفيرها في واشنطن على الإنترنت
YouTube video by ميغافون
youtu.be
May 20, 2026 at 6:18 PM
alfiekohn.bsky.social
Second only to complicity in Epstein's crimes is this violent assault on the English language.
NYT - MAY 19, 2026 ‘It’s crucial to strategically leverage controllable content to enhance Kathy's online narrative.’ - MAC CUMMINGS, co-founder of Terakeet, on how his company would shield Kathryn Ruemmler’s reputation from the evidence of her relationship with Jeffrey Epstein.
May 19, 2026 at 6:01 PM
taylorrs.bsky.social
i just have no words.. Amber Heard, Blake Lively, Angelina Jolie, and god knows how many other women (celebrity or not) have been and will be impacted by coordinated social media lies like this
“She claimed Mr. Baldoni had improvised unwanted kissing and discussed his sex life, including encounters in which he said he may not have received consent. Mr. Heath had shown her a video of his wife naked, she said, and he had watched Ms. Lively in her trailer when she was topless and having body makeup removed, despite her asking him to look away. She said that both men repeatedly entered her makeup trailer uninvited while she was undressed, including when she was breastfeeding.” But Mr. Baldoni wanted more. “Not in love with the document they sent,” he responded in a text exchange that included Ms. Abel and Mr. Heath. “Not sure I’m feeling the protection I felt on the call.” Ms. Abel relayed his frustration to Ms. Nathan: “I think you guys need to be tough and show the strength of what you guys can do in these scenarios. He wants to feel like she can be buried.” “Of course- but you know when we send over documents we can’t send over the work we will or could do because that could get us in a lot of trouble,” Ms. Nathan responded, adding, “We can’t write we will destroy her.” Moments later, she said, “Imagine if a document saying all the things that he wants ends up in the wrong hands.” “You know we can bury anyone,” she wrote. Three days later, Mr. Baldoni texted Ms. Abel, flagging a social media thread that accused another celebrity of bullying behavior and had generated 19 million views. “This is what we would need,” he wrote. Ms. Nathan soon floated proposals to hire contractors to dominate social media through “full social account take downs,” by starting “threads of theories” and generally working to “change narrative.” “All of this will be most importantly untraceable,” she wrote. text screenshots JENNIFER ABEL I think we need to put the social combat plan into motion MELISSA NATHAN So do I A brand marketing consultant, Terakeet, produced a report in August for Ms. Lively that concluded she had likely been the object of a “targeted, multichannel online attack” similar to one against Ms. Heard, and that it was damaging her reputation. The report did not identify who was behind the attack. But by analyzing “the entirety of Google’s search index” for Ms. Lively’s name, it found that 35 percent of the results also included a reference to Mr. Baldoni. This was highly unusual given the length of her career, the company said, and suggested that the media environment was being manipulated.
December 21, 2024 at 5:17 PM
jake200.bsky.social
Sick, especially in light of her Congressional testimony which was just more of the same (reputation management).

www.nytimes.com/2026/05/17/u...
How a Secretive Firm Tried (and Failed) to Fix an Epstein Friend’s Tattered Image (Gift Article)
Terakeet, a reputation management firm, used online tricks to downplay the friendship of the Goldman Sachs general counsel, Kathryn Ruemmler, with the sex offender Jeffrey Epstein. It wasn’t enough.
www.nytimes.com
August 17, 2026 at 2:04 PM