KIRO 7 Toy Drive

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Every year, our Gift & Toy Drive helps local kids by providing donated toys, gift cards, and other items to families in need, just in time for the holidays. Firefighters have continued to partner with...

The Generations Foundation has initiated its 27th annual holiday food and toy drive, aiming to support thousands of children and families facing food insecurity in Montreal. Founded by Adrian and Natalie Bercovici, the organization has raised over $12 million since its inception, with the Bercovicis stepping back from leadership last year to hand over to executive director Leslie Butt, who began as a volunteer 27 years ago. Butt emphasized the foundation's reliance on donations, stating that contributions directly support the children served, with no funds going to administrative costs. The foundation accepts new toys, non-perishable food items, and monetary donations year-round, with collection points at Best Buy stores, Cafe Milano locations, and other community sites. Corporate partners including Best Buy, Mattel/Mega Bloks, and Cafe Milano have supported the initiative, with Cafe Milano also offering to raffle Montreal Canadiens tickets and match every dollar raised. The organization is developing a new website to streamline donations and provide more information about its community impact. Butt highlighted the importance of ensuring donor contributions reach the intended recipients, stating, 'This place exists because you donate to Generations out of your goodwill, your hearts, pockets,' and stressing that every dollar given goes directly to feeding children. The drive continues to be a vital resource for Montreal families struggling with food insecurity, with drop-off locations across the city including English Montreal School Board offices, Montreal Gazette, and Mattel/Mega Bloks headquarters. The foundation's work underscores the ongoing challenge of food insecurity in Montreal, with the holiday drive serving as a critical annual support mechanism for vulnerable families.

ALT: a baby is sitting on a couch holding a birthday gift