FYI: Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows #Podcasts #DigitalAudio #AdSpend #AudioMarketing #VABReport
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Some 88% of weekly listeners already consume shows on video platforms, per data VAB compiled. Can measurement keep pace as streamers sign more podcast deals?
ppc.land
September 18, 2026 at 8:08 PM
FYI: Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows #Podcasts #DigitalAudio #AdSpend #AudioMarketing #VABReport
FYI: Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows #Podcasts #DigitalAudio #AdSpend #AudioMarketing #VABReport
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Some 88% of weekly listeners already consume shows on video platforms, per data VAB compiled. Can measurement keep pace as streamers sign more podcast deals?
ppc.land
September 18, 2026 at 8:08 PM
FYI: Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows #Podcasts #DigitalAudio #AdSpend #AudioMarketing #VABReport