📈💬💡 Ask what principles guide the audience’s judgments about right, wrong, importance, & responsibility. These values may determine whether the same evidence feels acceptable or threatening. #DataCommunication #ScienceCommunication #ValuesBasedCommunication
November 2, 2026 at 10:50 PM
📈💬💡 Ask what principles guide the audience’s judgments about right, wrong, importance, & responsibility. These values may determine whether the same evidence feels acceptable or threatening. #DataCommunication #ScienceCommunication #ValuesBasedCommunication
📈💬💡 Ask whether family, culture, religion, personal experience, or group membership shaped the value. This helps you understand why the value matters & which examples or messengers may help your data land. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 4, 2026 at 4:03 PM
📈💬💡 Ask whether family, culture, religion, personal experience, or group membership shaped the value. This helps you understand why the value matters & which examples or messengers may help your data land. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 People may share several values but rank them differently. Ask which concern matters most when values conflict, because the strongest value is usually the most useful basis for framing the data. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 3, 2026 at 3:24 PM
📈💬💡 People may share several values but rank them differently. Ask which concern matters most when values conflict, because the strongest value is usually the most useful basis for framing the data. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 When evidence conflicts with a core value, do not begin by trying to replace that audience value. Identify it & design the message around a value the audience already considers important. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 2, 2026 at 6:03 PM
📈💬💡 When evidence conflicts with a core value, do not begin by trying to replace that audience value. Identify it & design the message around a value the audience already considers important. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Use a brief reminder immediately before the audience acts on your data. A value already central to the person’s role can guide behavior more effectively when it is brought to mind at the moment of choice. #DataCommunication #DecisionMaking #ValuesBasedCommunication
November 1, 2026 at 3:05 PM
📈💬💡 Use a brief reminder immediately before the audience acts on your data. A value already central to the person’s role can guide behavior more effectively when it is brought to mind at the moment of choice. #DataCommunication #DecisionMaking #ValuesBasedCommunication
📈💬💡 An opinion may change with new information, while a value is a more enduring standard for what is right or worthwhile. Determine whether someone's resistance to your numbers concerns the finding itself or a principle behind it. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 3, 2026 at 1:45 AM
📈💬💡 An opinion may change with new information, while a value is a more enduring standard for what is right or worthwhile. Determine whether someone's resistance to your numbers concerns the finding itself or a principle behind it. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Ask your audience to write or speak briefly about an important value & why it matters. The reflection should occur before the threatening information & should not direct them toward a predetermined conclusion. #DataCommunication #BeliefChange #ValuesBasedCommunication
October 30, 2026 at 5:54 PM
📈💬💡 Ask your audience to write or speak briefly about an important value & why it matters. The reflection should occur before the threatening information & should not direct them toward a predetermined conclusion. #DataCommunication #BeliefChange #ValuesBasedCommunication
📈💬💡 For audiences that value caution & financial predictability, compare contract length, price volatility, & long-term risk. Use the audience’s practical priorities rather than unrelated ideological language. #DataCommunication #DecisionMaking #ValuesBasedCommunication
October 29, 2026 at 1:28 AM
📈💬💡 For audiences that value caution & financial predictability, compare contract length, price volatility, & long-term risk. Use the audience’s practical priorities rather than unrelated ideological language. #DataCommunication #DecisionMaking #ValuesBasedCommunication
📈💬💡 Before presenting evidence that may damage someone's self-worth, invite the person to reflect on a value or strength that is genuinely important to them. Feeling secure in one valued area can reduce defensiveness elsewhere. #DataCommunication #BehavioralScience #ValuesBasedCommunication
October 29, 2026 at 4:31 PM
📈💬💡 Before presenting evidence that may damage someone's self-worth, invite the person to reflect on a value or strength that is genuinely important to them. Feeling secure in one valued area can reduce defensiveness elsewhere. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Identify traits the audience values, such as courage, thrift, leadership, reliability, or openness to innovation. Explain accurately how accepting your evidence allows those traits to guide action. #DataCommunication #BeliefChange #ValuesBasedCommunication
October 26, 2026 at 8:47 PM
📈💬💡 Identify traits the audience values, such as courage, thrift, leadership, reliability, or openness to innovation. Explain accurately how accepting your evidence allows those traits to guide action. #DataCommunication #BeliefChange #ValuesBasedCommunication
📈💬💡 Remind the audience of previous times its group adopted new methods successfully. Historical continuity can make a data-informed change feel consistent with the group’s identity, making it easier to accept & adopt. #DataCommunication #SocialIdentity #ValuesBasedCommunication
October 26, 2026 at 6:34 AM
📈💬💡 Remind the audience of previous times its group adopted new methods successfully. Historical continuity can make a data-informed change feel consistent with the group’s identity, making it easier to accept & adopt. #DataCommunication #SocialIdentity #ValuesBasedCommunication
📈💬💡 Describe a recommendation using terms the audience already associates with competence & success. Choose accurate words that fit its work, values, & goals rather than importing another group’s language. #DataCommunication #Persuasion #ValuesBasedCommunication
October 25, 2026 at 2:51 AM
📈💬💡 Describe a recommendation using terms the audience already associates with competence & success. Choose accurate words that fit its work, values, & goals rather than importing another group’s language. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Explain how the finding helps the audience achieve the goal it considers most important. Energy reform, for example, was presented to military audiences as improving operational capability & security strength. #DataCommunication #Persuasion #ValuesBasedCommunication
October 24, 2026 at 7:49 PM
📈💬💡 Explain how the finding helps the audience achieve the goal it considers most important. Energy reform, for example, was presented to military audiences as improving operational capability & security strength. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Some people generally see the world as safe or dangerous, interesting or dull, & purposeful or mechanical. These broad assumptions can affect which risks, explanations, & solutions feel believable. #DataCommunication #BehavioralScience #ValuesBasedCommunication
October 9, 2026 at 5:11 PM
📈💬💡 Some people generally see the world as safe or dangerous, interesting or dull, & purposeful or mechanical. These broad assumptions can affect which risks, explanations, & solutions feel believable. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Connect the data to values the audience already applies to its work. For example, present safety evidence as a measure of craftsmanship & professional responsibility, not only compliance. #DataCommunication #Leadership #ValuesBasedCommunication
October 7, 2026 at 1:53 PM
📈💬💡 Connect the data to values the audience already applies to its work. For example, present safety evidence as a measure of craftsmanship & professional responsibility, not only compliance. #DataCommunication #Leadership #ValuesBasedCommunication
📈💬💡 Highlight clear principles that apply to all teams, such as learning, customer benefit, accuracy, or responsible experimentation. Shared values can reduce the tendency to treat another department as an outgroup. #DataCommunication #Leadership #ValuesBasedCommunication
September 28, 2026 at 10:35 PM
📈💬💡 Highlight clear principles that apply to all teams, such as learning, customer benefit, accuracy, or responsible experimentation. Shared values can reduce the tendency to treat another department as an outgroup. #DataCommunication #Leadership #ValuesBasedCommunication
📈💬💡 Show accurate evidence that both groups support an important principle or goal. Establishing shared commitment can reduce suspicion & make later disagreement easier to discuss. #DataCommunication #SocialPsychology #ValuesBasedCommunication
September 25, 2026 at 2:43 AM
📈💬💡 Show accurate evidence that both groups support an important principle or goal. Establishing shared commitment can reduce suspicion & make later disagreement easier to discuss. #DataCommunication #SocialPsychology #ValuesBasedCommunication
📈💬💡 Ask which groups, traditions, values, & shared experiences shape the audience’s view. Then consider whether your evidence supports or conflicts with those cultural commitments. #DataCommunication #SocialPsychology #ValuesBasedCommunication
September 17, 2026 at 6:16 PM
📈💬💡 Ask which groups, traditions, values, & shared experiences shape the audience’s view. Then consider whether your evidence supports or conflicts with those cultural commitments. #DataCommunication #SocialPsychology #ValuesBasedCommunication
📈💬💡 People with different political or moral narratives may still share concerns, such as preventing harm or valuing supportive relationships. Identify genuine overlap before discussing disputed data. #DataCommunication #SocialPsychology #ValuesBasedCommunication
August 31, 2026 at 7:07 PM
📈💬💡 People with different political or moral narratives may still share concerns, such as preventing harm or valuing supportive relationships. Identify genuine overlap before discussing disputed data. #DataCommunication #SocialPsychology #ValuesBasedCommunication
📈💬💡 Identify a goal, value, concern, or interpretation you share. Common ground can reduce perceived opposition & make disagreement about the remaining evidence easier to discuss. #DataCommunication #SocialPsychology #ValuesBasedCommunication
August 19, 2026 at 7:33 PM
📈💬💡 Identify a goal, value, concern, or interpretation you share. Common ground can reduce perceived opposition & make disagreement about the remaining evidence easier to discuss. #DataCommunication #SocialPsychology #ValuesBasedCommunication
📈💬💡 Identify a value the audience already endorses, then show how current behavior conflicts with it. Help the person choose behavior that better matches that value. #DataCommunication #BehavioralScience #ValuesBasedCommunication
August 14, 2026 at 9:41 PM
📈💬💡 Identify a value the audience already endorses, then show how current behavior conflicts with it. Help the person choose behavior that better matches that value. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Identify a value the audience sincerely embraces, then show how the data can serve that value. Do not demand that people abandon who they are before they can accept what the evidence shows. #DataCommunication #ScienceCommunication #ValuesBasedCommunication
August 8, 2026 at 1:23 AM
📈💬💡 Identify a value the audience sincerely embraces, then show how the data can serve that value. Do not demand that people abandon who they are before they can accept what the evidence shows. #DataCommunication #ScienceCommunication #ValuesBasedCommunication