📈💬💡 Use a value framework or direct audience research to identify a value that naturally supports the evidence. For example, frame cybersecurity data around security or performance data around achievement. #DataCommunication #Persuasion #ValuesBasedCommunication
November 6, 2026 at 12:36 AM
📈💬💡 Use a value framework or direct audience research to identify a value that naturally supports the evidence. For example, frame cybersecurity data around security or performance data around achievement. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Moral judgments often depend on a perceived wrongdoer, a vulnerable target, & possible harm. Ask whom the audience believes needs protection before deciding how to explain related evidence. #DataCommunication #BehavioralScience #MoralPsychology
November 8, 2026 at 1:42 PM
📈💬💡 Moral judgments often depend on a perceived wrongdoer, a vulnerable target, & possible harm. Ask whom the audience believes needs protection before deciding how to explain related evidence. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 Different cultures & age groups may emphasize tradition, secular reasoning, survival, or self-expression differently. Adjust examples & benefits without changing the accuracy of the evidence. #DataCommunication #Persuasion #ValuesBasedCommunication
November 7, 2026 at 9:08 PM
📈💬💡 Different cultures & age groups may emphasize tradition, secular reasoning, survival, or self-expression differently. Adjust examples & benefits without changing the accuracy of the evidence. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Consider whether the data's source, accompanying wording, recommendation, or delivery could seem threatening. Reduce avoidable threats so the audience can evaluate the evidence more calmly. #DataCommunication #Persuasion #Trust
November 9, 2026 at 1:00 AM
📈💬💡 Consider whether the data's source, accompanying wording, recommendation, or delivery could seem threatening. Reduce avoidable threats so the audience can evaluate the evidence more calmly. #DataCommunication #Persuasion #Trust
📈💬💡 Before presenting health data, examine local trust, religious concerns, family norms, & beliefs about sexual norms or authority. Address the specific value concern rather than repeating a generic health message. #DataCommunication #PublicHealth #HealthCommunication
November 8, 2026 at 5:01 AM
📈💬💡 Before presenting health data, examine local trust, religious concerns, family norms, & beliefs about sexual norms or authority. Address the specific value concern rather than repeating a generic health message. #DataCommunication #PublicHealth #HealthCommunication
📈💬💡 Moral & emotional words can increase attention & sharing, but they can also intensify division. Use them only when they describe the evidence accurately & support understanding rather than outrage. #DataCommunication #BehavioralScience #MoralPsychology
November 9, 2026 at 8:45 PM
📈💬💡 Moral & emotional words can increase attention & sharing, but they can also intensify division. Use them only when they describe the evidence accurately & support understanding rather than outrage. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 Two groups may view identical findings through different concerns about who could be harmed. State the competing risks explicitly & show how the evidence bears on each one. #DataCommunication #BehavioralScience #RiskCommunication
November 9, 2026 at 5:04 PM
📈💬💡 Two groups may view identical findings through different concerns about who could be harmed. State the competing risks explicitly & show how the evidence bears on each one. #DataCommunication #BehavioralScience #RiskCommunication
📈💬💡 Identify which values shape your preferred framing. Otherwise, you may present the argument that persuades you rather than the argument that addresses the audience’s actual concerns. #DataCommunication #Metacognition #MoralPsychology
November 7, 2026 at 4:10 PM
📈💬💡 Identify which values shape your preferred framing. Otherwise, you may present the argument that persuades you rather than the argument that addresses the audience’s actual concerns. #DataCommunication #Metacognition #MoralPsychology
📈💬💡 The audience may fear harm to itself, its family, its group, another vulnerable population, or society. Explain how the data addresses that feared harm instead of assuming everyone fears the same outcome. #DataCommunication #BehavioralScience #MoralPsychology
November 8, 2026 at 11:56 PM
📈💬💡 The audience may fear harm to itself, its family, its group, another vulnerable population, or society. Explain how the data addresses that feared harm instead of assuming everyone fears the same outcome. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 Liberty may mean protection from oppression or protection from government interference. Identify which interpretation matters to the audience before framing a recommendation as increasing freedom. #DataCommunication #BehavioralScience #MoralPsychology
November 6, 2026 at 9:35 PM
📈💬💡 Liberty may mean protection from oppression or protection from government interference. Identify which interpretation matters to the audience before framing a recommendation as increasing freedom. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 People on opposing sides may be applying different moral foundations or different meanings of the same value. Describe the difference accurately rather than treating the audience as morally deficient. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 7, 2026 at 1:42 AM
📈💬💡 People on opposing sides may be applying different moral foundations or different meanings of the same value. Describe the difference accurately rather than treating the audience as morally deficient. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Some people understand fairness mainly as equal outcomes, while others emphasize proportional rewards for contribution. Clarify the audience’s meaning before explaining the data in terms of fairness. #DataCommunication #BehavioralScience #MoralPsychology
November 6, 2026 at 4:04 PM
📈💬💡 Some people understand fairness mainly as equal outcomes, while others emphasize proportional rewards for contribution. Clarify the audience’s meaning before explaining the data in terms of fairness. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 A message based on a value that opposes the audience’s strongest motivation may increase resistance. Choose a value that is compatible with the audience’s priorities & with the evidence. #DataCommunication #Persuasion #ValuesBasedCommunication
November 6, 2026 at 4:42 AM
📈💬💡 A message based on a value that opposes the audience’s strongest motivation may increase resistance. Choose a value that is compatible with the audience’s priorities & with the evidence. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Values can change, but usually with difficulty. For immediate communication, it is often more effective to connect the evidence to a value the audience already holds. #DataCommunication #Persuasion #ValuesBasedCommunication
November 5, 2026 at 2:28 PM
📈💬💡 Values can change, but usually with difficulty. For immediate communication, it is often more effective to connect the evidence to a value the audience already holds. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 When a message feels morally threatening, people become more defensive & less deliberative. Acknowledge the valued concern & explain how the evidence can support rather than dismiss it. #DataCommunication #Persuasion #ValuesBasedCommunication
November 5, 2026 at 6:59 AM
📈💬💡 When a message feels morally threatening, people become more defensive & less deliberative. Acknowledge the valued concern & explain how the evidence can support rather than dismiss it. #DataCommunication #Persuasion #ValuesBasedCommunication
📈💬💡 Before presenting, ask whether the evidence could feel like an attack on freedom, loyalty, fairness, authority, purity, care, security, or another principle important to your audience. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 4, 2026 at 9:16 PM
📈💬💡 Before presenting, ask whether the evidence could feel like an attack on freedom, loyalty, fairness, authority, purity, care, security, or another principle important to your audience. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Ask whether family, culture, religion, personal experience, or group membership shaped the value. This helps you understand why the value matters & which examples or messengers may help your data land. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 4, 2026 at 4:03 PM
📈💬💡 Ask whether family, culture, religion, personal experience, or group membership shaped the value. This helps you understand why the value matters & which examples or messengers may help your data land. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Ask whether the position feels like a preference or a moral obligation. Strong moral conviction can produce greater distance from opponents, less goodwill, & less willingness to compromise. #DataCommunication #BehavioralScience #MoralPsychology
November 3, 2026 at 11:40 PM
📈💬💡 Ask whether the position feels like a preference or a moral obligation. Strong moral conviction can produce greater distance from opponents, less goodwill, & less willingness to compromise. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 When people view a position as morally required, mixed-view groups may struggle to agree on procedures or solutions. Establish respectful discussion rules & shared goals before reviewing the data. #DataCommunication #BehavioralScience #MoralPsychology
November 4, 2026 at 5:09 AM
📈💬💡 When people view a position as morally required, mixed-view groups may struggle to agree on procedures or solutions. Establish respectful discussion rules & shared goals before reviewing the data. #DataCommunication #BehavioralScience #MoralPsychology
📈💬💡 Before asking whether someone will share a claim, ask them to judge the accuracy of one item. A brief accuracy reminder can shift attention from social reaction to whether the information is actually true. #DataCommunication #CriticalThinking #MediaLiteracy
November 2, 2026 at 2:52 AM
📈💬💡 Before asking whether someone will share a claim, ask them to judge the accuracy of one item. A brief accuracy reminder can shift attention from social reaction to whether the information is actually true. #DataCommunication #CriticalThinking #MediaLiteracy
📈💬💡 Ask what principles guide the audience’s judgments about right, wrong, importance, & responsibility. These values may determine whether the same evidence feels acceptable or threatening. #DataCommunication #ScienceCommunication #ValuesBasedCommunication
November 2, 2026 at 10:50 PM
📈💬💡 Ask what principles guide the audience’s judgments about right, wrong, importance, & responsibility. These values may determine whether the same evidence feels acceptable or threatening. #DataCommunication #ScienceCommunication #ValuesBasedCommunication
📈💬💡 People may share several values but rank them differently. Ask which concern matters most when values conflict, because the strongest value is usually the most useful basis for framing the data. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 3, 2026 at 3:24 PM
📈💬💡 People may share several values but rank them differently. Ask which concern matters most when values conflict, because the strongest value is usually the most useful basis for framing the data. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 When evidence conflicts with a core value, do not begin by trying to replace that audience value. Identify it & design the message around a value the audience already considers important. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 2, 2026 at 6:03 PM
📈💬💡 When evidence conflicts with a core value, do not begin by trying to replace that audience value. Identify it & design the message around a value the audience already considers important. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 An opinion may change with new information, while a value is a more enduring standard for what is right or worthwhile. Determine whether someone's resistance to your numbers concerns the finding itself or a principle behind it. #DataCommunication #BehavioralScience #ValuesBasedCommunication
November 3, 2026 at 1:45 AM
📈💬💡 An opinion may change with new information, while a value is a more enduring standard for what is right or worthwhile. Determine whether someone's resistance to your numbers concerns the finding itself or a principle behind it. #DataCommunication #BehavioralScience #ValuesBasedCommunication
📈💬💡 Affirm kindness, loyalty, generosity, or another real value that may have been exploited. Do not praise financial judgment or character-reading skill when the evidence (e.g., an elder fell victim to a scam) directly challenges those abilities. #DataCommunication #Misinformation #ValuesBasedCommu
November 1, 2026 at 3:29 AM
📈💬💡 Affirm kindness, loyalty, generosity, or another real value that may have been exploited. Do not praise financial judgment or character-reading skill when the evidence (e.g., an elder fell victim to a scam) directly challenges those abilities. #DataCommunication #Misinformation #ValuesBasedCommu