As Victoria gears up for the state election in November, Jess Wilson is intensifying efforts to enhance the Liberal Party's online presence, attempting to counter years of Labor dominance on social media platforms. Wilson's team is focusing on crafting targeted content to engage voters, address political issues, and increase visibility on platforms such as Facebook, Instagram, and X (formerly Twitter). The strategy reflects an acknowledgment that online influence is increasingly critical in shaping public opinion and mobilising support ahead of polls. With Labor historically having a strong foothold in Victoria's digital landscape, Wilson faces the challenge of not only attracting attention but also converting it into political traction. Analysts note that social media strategies are now pivotal in Australian politics, and parties are investing more resources into digital campaigns to complement traditional methods like door-knocking and community events. The article highlights the intersection of politics and technology, illustrating how modern electioneering relies heavily on online narratives, targeted advertising, and real-time engagement with constituents. Overall, Wilson's efforts underscore the growing importance of digital strategy in state-level campaigns, signalling a shift in how political influence is pursued in the 21st century.

Former Premier Jeff Kennett urges preference deal with One Nation to defeat Labor in November's Victorian state election

One Nation's strong South Australian result puts Victorian politics in the spotlight, with polls showing the party ahead of major parties nine months before November's election.

Victorian Liberals held fractious preselection contests amid internal disputes over strategy, as One Nation's South Australian surge signals broader electoral danger.