#WhatTheyThink
In his latest WhatTheyThink video, Museum of Printing President Frank Romano shares stories about old tools of the printing trade (used in the days before desktop publishing).

whattheythink.com/video/131800...
September 20, 2026 at 2:33 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano talks about the role that Mike Bruno and the Army Map Service played in the expansion of the lithographic printing market.

whattheythink.com/video/131252...
August 10, 2026 at 8:47 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano praises the new Printing United Alliance survey, “The 2025 Printing Industry Census.”
December 22, 2025 at 2:15 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano reviews the new book, “Empire of Ink: The Printers, Rogues, and Radicals Who Invented the American Newspaper” by Alex Wright.

P.S. He loved it.

whattheythink.com/video/130886...
July 3, 2026 at 4:59 PM
In his latest #WhatTheyThink video, Museum of Printing President Frank Romano takes a turn behind the camera to highlight our latest Garage & Book sale.These sales keep type and other printing equipment in use while financially supporting the work of the Museum.

whattheythink.com/video/127371...
August 29, 2025 at 3:08 PM
Part of the McGrewGroup diversity is our ability to contribute to publications like WhatTheyThink! Find all of the Pat McGrew contributions here: whattheythink.com/articles/aut... - note that some may require membership to access, but it is worth it!
Printing Industry Commentary & Analysis - WhatTheyThink
WhatTheyThink provides cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today���s printing industry.
whattheythink.com
November 25, 2024 at 4:17 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano tracks the demise of the printed newspaper.

whattheythink.com/video/131430...
August 21, 2026 at 4:36 PM
In his latest @WhatTheyThink video, Museum of Printing President Frank Romano highlights the first phototypesetter, the Intertype Fotosetter.

whattheythink.com/video/129416...
February 27, 2026 at 3:40 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano shares good news and bad news about the state of printed communications.

whattheythink.com/video/129028...
January 23, 2026 at 4:22 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano covers the history of lithography as a commercial printing method.

whattheythink.com/video/126694...
June 30, 2025 at 1:04 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano discusses his informal survey of Museum visitors on the font they use the most. Frank's favorite font? Palatino!

whattheythink.com/video/130477...
May 29, 2026 at 3:39 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano explains the logic behind the layout of a Linotype machine keyboard and introduces us to ETAOIN SHRLDU.

whattheythink.com/video/127445...
September 6, 2025 at 6:43 PM
In his latest WhatTheyThink video, Museum of Printing President (and Rochester Institute of Technology professor emeritus) returns to the topic of the changing landscape of print education.

whattheythink.com/video/127879...
October 6, 2025 at 3:00 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano tells the story of an early typesetting machine, a Thorne Unitype that dates back to the 1870s.

whattheythink.com/video/127698...
September 19, 2025 at 2:50 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano describes how there are many fewer printing companies today in the United States as opposed to 1995, but those that remain have become much more productive.

whattheythink.com/video/131012...
July 20, 2026 at 2:03 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano highlights the new edition of the Pocket Pal from Sylvamo. FYI, Sylvamo is on Facebook and Instagram as Sylvamoco. Check it out!!

whattheythink.com/video/126455...
June 9, 2025 at 4:21 PM
Printing News (a prominent media brand within the printing industry; established as a key source of news and analysis, Printing News has been integrated into the WhatTheyThink media group) has left X (24.683 followers)

Bluesky: @whattheythink.com
June 5, 2025 at 11:01 AM
In his latest WhatTheyThink video, Museum of Printing President (and Rochester Institute of Technology professor emeritus) Frank Romano addresses 2025 college graduates of printing programs and urges the industry to support students of printing via scholarships.

whattheythink.com/video/124269...
Frank's Commencement Address
Frank talks virtually to the 2025 graduates of collegiate printing programs. The cost of college degrees has skyrocketed and scholarship monies are a drop in the bucket. We must do more to support stu...
whattheythink.com
May 31, 2025 at 12:09 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano interviews designer, writer, filmmaker and type historian Doug Wilson, about his new book on the Linotype.

For more on this work in progress, see linotypebook.com.

To see the interview: whattheythink.com/video/128864...
January 9, 2026 at 6:51 PM
In his latest WhatTheyThink video, Frank Romano interviews Gary Gregory as he prints the Declaration of Independence.

For more on the importance of the printing press during the American Revolution, see Frank speak at the Museum this Saturday June 27 at 1 pm.

whattheythink.com/video/130805...
June 26, 2026 at 7:19 PM
Print & Prosper: 5 Smart Strategies to Profit in a Digital World – WhatTheyThink Quarterly

Print is a Proven Channel of Communication, but Strategic Innovation is Essential to Thrive in a Disrupted Industry The printing industry has faced significant disruption over the years, from the rise of…
Print & Prosper: 5 Smart Strategies to Profit in a Digital World – WhatTheyThink Quarterly
Print is a Proven Channel of Communication, but Strategic Innovation is Essential to Thrive in a Disrupted Industry The printing industry has faced significant disruption over the years, from the rise of digital presses to the increasing dominance of e-commerce, social selling, and AI-driven marketing. The challenge for print business leaders is to move beyond survival mode and thrive in a digital-first world.
officefoxsolutions.com
June 26, 2025 at 5:06 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano comments on a list of printing, advertising, and typography clubs that met in New York City in the early 2000s.

whattheythink.com/video/124097...
Frank Joins the Club
Frank reads off a list of the clubs, trade associations, and fraternal organizations active around 2000 in the greater New York area. Sadly, as the printing industry has contracted, many of them have ...
whattheythink.com
May 20, 2025 at 4:43 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano describes how printed newspapers photographed and preserved on microfilm represent the “first draft of history” for researchers. He explores how that has changed in the digital age.

whattheythink.com/video/128511...
Saving the First Draft of History
Newspapers once saved their back issues on microfilm and their photos in file cabinets. Reporters and historians used that material for research. As newspapers close down, that material is disappearin...
whattheythink.com
November 25, 2025 at 2:44 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano interviews Ken Kulakowsky, founder of the .918 Club & Heritage Press Museum in Lancaster, PA, which is holding its annual event soon.

For details: www.lancasterprintersfair.org.

whattheythink.com/video/131687...
September 11, 2026 at 5:24 PM
In his latest WhatTheyThink video, Museum of Printing President Frank Romano reports on the role of printing on a cruise ship, in this case, Cunard’s Queen Mary 2.

whattheythink.com/video/131324...
August 14, 2026 at 4:32 PM