Explaining Wildfire #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency
Explaining Wildfire
Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency.
ppc.land
August 19, 2026 at 7:18 PM
Explaining Wildfire #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency
Explaining Wildfire #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency
Explaining Wildfire
Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency.
ppc.land
August 19, 2026 at 7:17 PM
Explaining Wildfire #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency