#YoungerDrinkers
FYI: Sparkling wine outpaces the broader wine slump as ProWein sees a $54.67 billion market #SparklingWine #WineMarket #ProWein #YoungerDrinkers #PremiumCuvées
Sparkling wine outpaces the broader wine slump as ProWein sees a $54.67 billion market
A new industry report says younger drinkers, premium cuvées and alcohol-free bottles are helping sustain demand despite softer global consumption
www.vinetur.com
June 28, 2026 at 5:22 PM
FYI: Rosé wine production surges globally as consumer preferences shift and premium offerings expand #RoséWine #WineProduction #WineTrends #PremiumWine #YoungerDrinkers
Rosé wine production surges globally as consumer preferences shift and premium offerings expand
Major wine-producing countries lead growth while diverse styles and year-round appeal attract younger drinkers and drive innovation
www.vinetur.com
May 5, 2025 at 8:02 PM
Bordeaux promotes wine by the glass to attract younger drinkers and counter falling demand #Bordeaux #WineByTheGlass #YoungerDrinkers #WineCampaign #DrinkResponsibly
Bordeaux promotes wine by the glass to attract younger drinkers and counter falling demand
New campaign targets bars and restaurants with incentives as region faces competition from beer and shifting preferences
www.vinetur.com
April 12, 2025 at 5:02 PM
FYI: Bordeaux promotes wine by the glass to attract younger drinkers and counter falling demand #Bordeaux #WineByTheGlass #WineLovers #YoungerDrinkers #WinePromotion
Bordeaux promotes wine by the glass to attract younger drinkers and counter falling demand
New campaign targets bars and restaurants with incentives as region faces competition from beer and shifting preferences
www.vinetur.com
April 17, 2025 at 5:04 PM
U.S. wine brands court younger drinkers with cans, memes, celebrity tie-ins #WineMarketing #YoungerDrinkers #WineTrends #CannedWine #SocialMedia
U.S. wine brands court younger drinkers with cans, memes, celebrity tie-ins
After sales fell 6% in 2024, producers moved beyond terroir language to packaging and partnerships built for social media.
www.vinetur.com
August 26, 2026 at 8:57 PM
Gen Z Narrows Alcohol Choices Despite Stable Drinking Rates Worldwide #GenZ #AlcoholTrends #DrinkingCulture #Moderation #YoungerDrinkers
Gen Z Narrows Alcohol Choices Despite Stable Drinking Rates Worldwide
Younger drinkers show increased selectivity and fewer “dry” days as moderation trends shift across global markets
www.vinetur.com
March 5, 2026 at 9:48 PM
FYI: Vinarchy to Cut 40% of Wine Brands in Major Shift Toward Younger Drinkers #WineIndustry #Vinarchy #YoungerDrinkers #WineTrends #MiniBottles
Vinarchy to Cut 40% of Wine Brands in Major Shift Toward Younger Drinkers
Australia’s second-largest wine company bets on mini bottles, lower-alcohol wines and AU$30 million investment after merger shakeup
www.vinetur.com
December 1, 2025 at 10:08 PM
FYI: Wine Industry Embraces Bold Labels and Digital Tools to Attract Younger Drinkers #WineIndustry #BoldLabels #DigitalTools #YoungerDrinkers #WineMarketing
Wine Industry Embraces Bold Labels and Digital Tools to Attract Younger Drinkers
Producers shift from tradition to transparency and innovation as global sales decline and new consumer values reshape the market
www.vinetur.com
October 1, 2025 at 5:32 PM
Wine Industry Embraces Bold Labels and Digital Tools to Attract Younger Drinkers #WineIndustry #BoldLabels #DigitalTools #YoungerDrinkers #WineMarketing
Wine Industry Embraces Bold Labels and Digital Tools to Attract Younger Drinkers
Producers shift from tradition to transparency and innovation as global sales decline and new consumer values reshape the market
www.vinetur.com
September 26, 2025 at 5:31 PM