ANAROCK Middle East is looking for a motivated Human Resources Assistant to join its team in Dubai

Photo:FILE NCR real estate market When any item When demand falls, its price decreases but a completely different trend has been seen in real estate. The demand for houses has decreased but property prices have seen a record increase in the last one year. According to real estate consultant Anarock, property sales in the National Capital Region (NCR) declined by -6% year-on-year but prices saw a huge jump of 30%.

Organisations need to move beyond deploying artificial intelligence (AI) for the sake of technology adoption and instead use it to solve specific business problems, said Sunil Mishra, MD & CEO – Growth Businesses and Chief AI & Strategy Officer, ANAROCK, at the BW Chief Data & AI Officer Summit 2026. Speaking at the event, Mishra said AI governance cannot be treated purely as a technology function. According to him, trust in AI has to be built across technology, processes and people, with explainability, provenance and consent forming the core pillars. “AI should not be done for the sake of doing AI,” Mishra said, while responding to an audience question on what organisations should focus on to remain relevant over the next five years. Mishra showcased this challenge through ANAROCK’s own experience of deploying AI across its real estate sales and marketing operations. The company has developed a suite of machine learning models and AI agents covering lead generation, broker engagement, lead qualification, customer engagement and re-engagement. According to Mishra, ANAROCK now has 400 AI agents working alongside 800 human sales agents, compared with no AI agents three years ago. The company’s AI ecosystem has delivered a 30 per cent lift...

ANAROCK is seeking a highly organized and proactive Executive Assistant to provide dedicated support to the CEO in Dubai.

A monthly industry update that highlights the key trends in the Indian hospitality industry.

ANAROCK is seeking an experienced HR Manager to join its team in Dubai

India’s religious and spiritual tourism market is entering a new phase, driven by rising traveler aspirations, improved infrastructure and rapidly expanding branded hotel development. Yet significant supply gaps and destination challenges remain. What is driving this transformation, and how can hospitality capture the opportunity responsibly? Read more to find out.

A monthly industry update that highlights the key trends in the Indian hospitality industry.

The housing sector's overall sales value surged by 16 per cent year-on-year, reaching Rs 5.68 lakh crore, up from Rs 4.88 lakh crore in 2023, according to the latest report by Anarock.

NEW DELHI: The supply-demand and price appreciation for luxury housing in India’s top seven cities has continued to outpace the same for affordable segment, according to property consultant ANAROCK. Luxury homes (costing over Rs 1.5 crore) in Delhi NCR, Mumbai MMR, Kolkata, Pune, Hyderabad and Chennai have risen 40% since 2022, while affordable housing is up by 26%, it says.“Demand for luxury homes continues to outpace that in other segments because of the consistent appetite for bigger homes by branded developers in superior locations.

Largest share of buyers in INR 50 lakh-1 Cr budget range - ~28% in 2022, ~32% in 2023, ~35% in 2024Share of buyers in up to INR 25 lakh range declines from ~16% in 2022 to 14% in 2024, share of buyers in INR 1-2 Cr segment rising - 14% in 2022, 16% in 2023, 17% in 2024Avg. days from inquiry to booking rising - 25 days in 2022, 27 days in 2023, 28 days in 2024Dominant buyer age group is consistently 31-35; youngest (<25) & oldest (>45) have smallest shares of buyer pool Buying sources - digital sources down from ~35% (2022) to ~30% (2024); channel partner sources rise from ~28% (2022) to ~32% (2024); offline channels rise from ~25% (2022) to ~28% (2024). Referral channels hover at ~12%The application of artificial intelligence (AI) to real estate customer profiling has fundamentally transformed how leading property brokerages leverage technology to understand and serve their customers. ANAROCK has analysed some of its customer intelligence data from 2020 to 2024 to reveal significant shifts in buyer demographics and preferences.Aayush Puri, Head - ANAROCK Channel Partner & ANACITYAayush Puri, Head - ANAROCK Channel Partner & ANACITY, says, "Thanks to AI, it has become possible to create sophisticated ecosystems to analyse customer behaviour, predict purchasing patterns, and optimize sales strategies with unprecedented precision. Data from our proprietary AI tool ASTRA, which analyses consumer behaviour data from 2.8 million qualified leads via 74 different models, provides several interesting insights. For instance, there has been a gradual increase in homebuyers over 36 years of age, and a reduction in the 25-35 age group - with 36-40 years constituting the largest age group in 2024. We have also tracked budget range and unit configuration preferences, and conversion or days-to-booking timelines."The use of such AI platforms represents a paradigm shift from traditional, intuition-based real estate practices to data-driven decision making. They deliver measurable improvements in lead conversion rates, customer targeting, and overall business efficiency.The real estate industry has historically struggled with customer profiling due to the complex, multifaceted nature of property purchasing decisions. Traditional forecasting methods often fall short in capturing the intricate relationships between property attributes, market conditions, and customer preferences. Manual lead scoring processes, heavily reliant on human judgment and fixed criteria, are prone to inconsistencies and lack the flexibility needed to adapt to rapidly changing market dynamics.Evolving Buyer Age Distribution The data shows a consistent shift toward older homebuyers, with the proportion of buyers under 35 decreasing significantly. In 2024, buyers aged 36-40 represented the largest segment, while the under-25 demographic fell to just 4% from 8% in 2020.Evolution of Home Buyer Age Groups (2020-2024)Budget Preference Changes "Our data shows that there has been a substantial increase in preference for homes above INR 1 crore, rising from 18% in 2023 to 32% in 2024," says Aayush Puri. "This trend toward premium properties is particularly pronounced among buyers over 41 years of age, who are driving demand for homes in the INR 2+ crore category."Home Buyer Budget Distribution Trends(2022-2024)Conversion (Days-to-booking) Timelines ANAROCK's AI-enabled tracking and prediction of customer conversion timelines shows that the average days to booking increased from 25 days in 2022 to 28 days in 2024. Interestingly, luxury properties above INR 3 crores showed a reduction in conversion time to 16 days in 2024, indicating that high-value customers make decisions more quickly once engaged.Average Days to Booking Trend (2022-2024)Other Findings Buying Channels - The data shows a gradual decline in digital source (developer and property aggregator website) bookings over the last three years. On the other hand, bookings via channel partners - brokers and brokerages retained by developers to market their projects - gained higher prominence. In 2024, channel partners became particularly significant in the INR 50L-1Cr and above INR 3Cr segments.Channel Source Mix Trends (2022-2024)Configuration Preferences - The analysis shows a growing preference for 3BHK units, which increased to 45% in 2024 from 38% in 2022, while 1BHK preferences declined significantly. This shift reflects changing lifestyle needs and the impact of remote work trends.Current AI Trends in Real Estate Brokering The real estate industry is undergoing an unprecedented technological transformation, with AI and machine learning at the forefront. Even as AI-powered predictive analytics now drive market forecasting, property valuations, and investment risk assessment, AI chatbots interact with customers, provide them with personalized property recommendations, and take them on virtual tours.Property marketplaces enhanced with AI can match buyers to properties with 95% accuracy based on their preferences. Traditional rule-based lead scoring is being replaced by AI-driven systems that can analyse complex behavioural patterns and demographic data. AI-based lead scoring systems can improve conversion rates by 30% through personalized property recommendations.About ANAROCK PROPERTY CONSULTANTS PVT. LTD. ANAROCK is India's leading independent real estate services company with a presence across India and the Middle East. The Chairman, Mr. Anuj Puri, is a highly respected industry veteran and Indias most prominent real estate thought leader.The Company has diversified interests across the real estate lifecycle and deploys its proprietary technology platform to accelerate marketing and sales. ANAROCKs services include Residential Broking and Technology, Retail, Commercial, Investment Banking, Hospitality (via HVS ANAROCK), Land Services, Warehousing and Logistics, Investment Management, Research and Strategic Advisory & Valuations.The Company has a unique business model, which is an amalgamation of traditional product sales supported by a modern technology platform with automated analytical and reporting tools. This offers timely solutions to its clients, while delivering financially favourable and efficient results.ANAROCK has a team of over 2000 certified and experienced real estate professionals who operate across all major Indian (Mumbai, Navi Mumbai, Pune, Ahmedabad, NCR - Delhi, Gurugram, Noida, Ghaziabad, Chennai, Bangalore, Hyderabad, Kolkata, Lucknow) and GCC markets, and within a period of two years, has successfully completed over 300 exclusive project mandates. ANAROCK also manages over 80,000 established channel partners to ensure global business coverage.Our assurance of consistent ethical dealing with clients and partners reflects our motto - Values Over Value.Please visit www.anarock.com. INR 50L-1Cr Homes Dominate from 2022-2024, Decision Cycles Rising - ANAROCK AI Data

ANAROCK Capital, the dedicated real estate investment banking and capital markets division of the ANAROCK Group, has announced the appointment of financial structuring and capital raising veteran Varun Malik as Managing Director, Head of Capital Markets (APAC). In his new role, Varun will spearhead the firm's capital markets initiatives across the Asia-Pacific region, leveraging his extensive expertise in real estate finance and cross-border transactions.Based out of Singapore, Varun brings a proven track record in structuring complex real estate deals and generating value for investors and stakeholders. Over the course of his career, he has successfully led and closed high-profile transactions across multiple geographies, establishing himself as a seasoned leader in real estate capital markets.Varun Malik, MD & Head - APAC, ANAROCK Capital"I'm thrilled to lead ANAROCK Capital's APAC expansion from Singapore," says Varun Malik. "In today's interconnected world, our ability to harness cross-border opportunities will set us apart. We will redefine what it means to deliver transformative real estate capital solutions across Asia-Pacific."Shobhit Agarwal, MD & CEO - ANAROCK Capital"We're delighted to welcome Varun to the ANAROCK Capital," says Shobhit Agarwal, MD & CEO - ANAROCK Capital. "His remarkable expertise in international real estate finance and demonstrated leadership will supercharge our growth in the APAC region and take our capabilities of delivering next-level capital solutions to our clients several notches higher."Varun is a seasoned professional specializing in structuring and capital raising across both debt and equity to most prominent REITs, private fund managers and corporate developers in South-East Asia and the Australia region. With over 18 years of real estate capital markets experience, he has successfully managed cross-border fundraising and acquisitions within Asia-Pacific's most dynamic markets and has orchestrated numerous high-value deals.Known across APAC for seamless execution and ensuring substantial returns for investors, Varun is renowned for his innovative approach to structuring complex transactions. He regularly features as guest speaker at prominent industry events and has authored many thought leadership pieces on real estate investments.In recent years, ANAROCK Capital has solidified its position as a premier real estate investment banking and capital markets advisor by executing several marquee transactions involving Singapore-based investors. In 2024, ACAPL acted as the Transaction Advisor for the landmark acquisition of core assets in Hyderabad by Xander and GIC & in Chennai by Keppel Land both deals valued over USD 235 million each. The firm also served as the Transaction Advisor for a credit deal circa USD 100 million by Oaktree Capital.About ANAROCK CapitalANAROCK Capital is the dedicated investment banking and capital markets arm of the ANAROCK Group, a leading real estate services company with a comprehensive portfolio of offerings spanning residential brokerage, retail, hospitality, land services, and more. ANAROCK Capital provides specialized advisory services, helping clients raise funds, optimize portfolios, and navigate intricate real estate transactions. By integrating in-depth market insights with innovative financial strategies, ANAROCK Capital delivers end-to-end solutions tailored to investors, developers, and corporate entities in the real estate sector.About ANAROCKANAROCK is the leading independent real estate services company with a visible presence across India and the Middle East. The Company has diversified interests across the real estate lifecycle and deploys its proprietary technology platform to accelerate marketing and sales on behalf of its clients.Over the last seven years, ANAROCK has expanded from being a residential-focused organization to complementary sectors including retail, commercial, hospitality, logistics & data centres, industrial and land. The firm also specialises in strategic advisory, investment banking, research & valuations and offers app based flexible workspaces and society management services. ANAROCK has developed proprietary technology that is adopted across all its businesses.ANAROCK has a team of over 2200 experienced real estate professionals who operate across all major markets in India and the Middle East.Visit anarock.com ANAROCK Capital Appoints Varun Malik as Managing Director, Head of Capital Markets, APAC

New Delhi, Apr 21 (PTI) Alternative Investment Funds (AIFs) have cumulatively infused nearly ₹74,000 crore in the Indian real estate space till December 2024, highest among all sectors, according to property consultant Anarock. AIF means any fund established or incorporated in India which is a privately pooled investment vehicle that collects funds from sophisticated investors, whether Indian or foreign, for investing it in accordance with a defined investment policy for the benefit of its investors.

Mumbai-based Anarock Group, which clocked a total income of Rs 755 crore last fiscal, is expecting a revenue of Rs 125 crore from the PMES business during the 2026-27 fiscal

Pune, May 24 – The Mumbai Metropolitan Region (MMR) has taken the lead as India’s most expensive commercial office market, witnessing a sharp rise in rentals. According to a report by real estate consultancy Anarock, average rents in MMR surged by 28%, climbing from ₹131 per sq ft in 2022 to ₹168 per sq ft

Strap: Anarock reports that geopolitical uncertainty led to a 7% dip in quarterly sales volumes, as Middle East investors and domestic buyers hit the pause button.