#counteradvertising
Researchers at Swansea University have found that a targeted approach using ‘counteradvertising’ videos can help people resist the persuasive tactics of the gambling industry
buff.ly
February 15, 2025 at 8:40 PM
How can you empower people to think critically about #gambling ads so they can make choices that work best for them? Jamie Torrance and Philip Newall write in The Conversation about inoculation theory and #counteradvertising: theconversation.com/how-to-outwi...
How to outwit gambling adverts by ‘inoculating’ people against them
Research shows that showing gamblers counter-advertising videos to expose industry tactics may help gamblers resist persuasion.
theconversation.com
February 11, 2025 at 8:51 PM
I think it’s a brilliant tactic. Would this ‘counteradvertising’ be legal if displayed on media sites?
February 16, 2025 at 8:51 AM