#googleadtech
Margrethe Vestager talks about the #googleadtech case (pending in the US & EU):

"Had we taken the decision 25 years go that we would not allow conflicts of interest [in digital markets], we would be in a different world. And it's going to get worse with AI."

www.youtube.com/live/KlO8ta8...
The Future of Democracy: Speech, Thought, Sovereignty, and Power in the Age of Platforms and AI
YouTube video by Open Markets Institute
www.youtube.com
October 15, 2025 at 10:59 AM
👩‍⚖️It's a wrap for #Googleadtech! While we wait for Judge Brinkema's ruling, here's a few takeaways of the 3.5 hrs of closing arguments by DOJ & Google today:
1️⃣ DOJ opened and closed strong, imo. From the get-go, it made clear Google is not on trial for being "big" or "the best" at anything. Rather...
November 25, 2024 at 9:00 PM
⚖️It's #googleadtech day at the federal court in Alexandria, VA. Closing arguments are supposed to go from 10 am - 1 pm ET. Three questions I hope to get answers for: 1. Would judge Brinkema say anything about sanctioning Google for failing to record internal comms while on litigation hold?
November 25, 2024 at 2:05 PM
Back to the Brussels bubble to advocate for bold competition policy enforcement. #mergerguidelines #breakupgoogle #googleadtech
April 16, 2026 at 6:12 AM
Also, taking a few minutes to boost two other #mustreads with highlights from Day 1 of #googleadtech:
✅️ Arielle Garcia's takeaways here include how Google approached witnesses during cross-examination: www.usvgoogleads.com/trial-update...
US v Google
www.usvgoogleads.com
September 10, 2024 at 3:31 PM
🆕 #googleadtech monopoly case now in Canada! It seems the regulator did bring a unlawful tie charge against Google (unlike the U.S. case). I also see strong language related to predatory pricing. Unsurprising at this point: remedy request includes divestitures 👏 www.canada.ca/en/competiti...
Competition Bureau sues Google for anti-competitive conduct in online advertising in Canada - Canada.ca
The Competition Bureau is taking legal action against Google for anti-competitive conduct in online advertising technology services in Canada. Following a thorough investigation, the Bureau has filed ...
www.canada.ca
December 2, 2024 at 3:31 PM
During the remedies phase of the #googleadtech case this week, we learned from witnesses why breaking up Google's monopoly over digital ads matters so much for the future of digital news. @checkmyads.org shares more: www.usvgoogleads.com/trial-update...
US v Google
www.usvgoogleads.com
September 26, 2025 at 9:20 PM
Back to #usvgoogle #googleadtech trial to see what's up! May be the last week before DOJ's final counter (recalling of witnesses) and setting a date for closing arguments.
September 25, 2024 at 4:42 PM
Back at work. Lots to do to challenge corporate concentration and to enforce our tech and competition rules. #DMA enforcement will be key, improving #CADA, too. And of course the #GoogleAdtech case needs to be back on the agenda. Second half of the year is going to be exciting!
August 20, 2026 at 7:29 AM
💣DOJ proposed remedies for #googleadtech are out. My main highlights:
✅Divestiture of Google’s AdX ad exchange
✅Phased divestiture of Google’s DFP ad server-'auction code' to be open source
✅Pay for publishers transitioning away from Google's DPF ad server
www.courtlistener.com/docket/66753...
#1430 in United States v. Google LLC (E.D. Va., 1:23-cv-00108) – CourtListener.com
NOTICE by Commonwealth of Virginia, State of Arizona, State of California, State of Colorado, State of Connecticut, State of Illinois, State of Michigan, State of Minnesota, State of Nebraska, State o...
www.courtlistener.com
May 6, 2025 at 12:17 PM
ICYMI: Canada's $91B Google ad tech case clears its biggest legal hurdle yet #Canada #GoogleAdTech #CompetitionTribunal #AdTech #LegalNews
Canada's $91B Google ad tech case clears its biggest legal hurdle yet
Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.
ppc.land
March 10, 2026 at 9:23 PM
Earlier today was the pre-trial conference for US v #GoogleAdTech at the US District Court in Alexandria. Was in the court room and caught a few important announcements by Judge Brinkema:
✅ Jury trial will definitely happen on Sept 9, 2024. There had been lots of back&forth btwn the parties
February 23, 2024 at 5:40 PM
We're on for #googleadtech trial Day 2! But before, a recap of what we learned from the first 4 witnesses that took the stand on Day 1: www.journalismliberty.org/publications...
“We have a trifecta of monopolies,” DOJ says in first day of Google ad tech trial — Center for Journalism & Liberty
The government’s witnesses gave the lay of the land in ad tech, where certain products are seen as a “utility” for publishers to make ad revenues. (Available for republication - CC BY 4.0).
www.journalismliberty.org
September 10, 2024 at 3:25 PM
🆕 #GoogleAdTech DOJ & Google have submitted a joint proposed calendar to kick-start remedies phase for the digital advertising monopoly case. Key deadelines:
May 5: Proposed remedies
Sept 5: Proposed final orders after discovery
Sept 22: Remedies hearing begins
www.courtlistener.com/docket/66753...
#1416 in United States v. Google LLC (E.D. Va., 1:23-cv-00108) – CourtListener.com
NOTICE by Commonwealth of Virginia, State of Arizona, State of California, State of Colorado, State of Connecticut, State of Illinois, State of Michigan, State of Minnesota, State of Nebraska, State o...
www.courtlistener.com
April 25, 2025 at 3:34 PM
#googleadtech trial second week! Witness Neal Mohan, YouTube CEO, previously an executive at DoubleClick when it was bought by Google, takes the stand this morning.

But first, here's a quick recap of what we learned last week that matters for publishers:
www.journalismliberty.org/publications...
Ad tech trial: Google extracts “irrationally high rents,” and other takeaways from week one — Center for Journalism & Liberty
Takeaways from week 1 of the Google ad tech trial. (Available for republication - CC BY 4.0).
www.journalismliberty.org
September 16, 2024 at 3:43 PM
🆕Can't help but feel a little depressed with the Google Ad Tech case sort of wrapping up with such a weak remedies ruling. Overall, a huge loss for publishers in getting meaningful relief even though they were the parties who were harmed the most.

Some initial thoughts here: lnkd.in/p/gGsAtnic
Google's Monopolies — Center for Media & Digital Governance | Karina Montoya Guevara
The remedies ruling for the #GoogleAdTech case is live since yesterday evening. I've covered most of Google's monopoly cases, and the ad tech one in particular from the start, when the DOJ and a coali...
lnkd.in
September 17, 2026 at 4:46 PM
ICYMI: Canada's $91B Google ad tech case clears its biggest legal hurdle yet #Canada #GoogleAdTech #CompetitionTribunal #AdTech #LegalNews
Canada's $91B Google ad tech case clears its biggest legal hurdle yet
Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.
ppc.land
March 10, 2026 at 9:21 PM
European Commission releases public Google AdTech decision as structural remedies loom #GoogleAdTech #Antitrust #EuropeanCommission #DigitalMarket #TechRegulation
European Commission releases public Google AdTech decision as structural remedies loom
Brussels published redacted version of €2.95 billion antitrust decision on January 14, 2026, while market testing behavioral remedies Google proposed in November.
ppc.land
January 15, 2026 at 4:11 PM
Suite #GoogleAdtech
Google avait jusqu'à cette semaine pour proposer des mesures permettant de mettre un terme définitif à des atteintes à la concurrence, qui lui ont valu d'être sanctionné à hauteur de 2,95 milliards d'euros par la Commission Européenne en septembre
www.france24.com/fr/info-en-c...
Visée par une amende géante de l'UE, Google propose des engagements pour éviter une scission
Le géant américain de la tech Google a proposé à l'UE plusieurs mesures pour tenter d'échapper à une scission de ses activités dans la publicité en ligne, après la lourde amende infligée en septembre…
https://www.france24.com/fr/info-en-continu/20251114-après-l-amende-géante-de-l-ue-google-propose-des-engagements-pour-éviter-une-scission
November 14, 2025 at 10:25 AM
#googleadtech update 👀 Remedies hearing will start as scheduled: next Mon 9/22 at 9:30 am ET in VA federal court.

Just left the pre-trial hearing. The remedies ruling for the search case will seem to matter a lot more than anticipated.

Google seems ready to explain how the search case bears...
September 15, 2025 at 2:53 PM
🔎 #googleadtech case: In tomorrow's hearing to discuss scheduling of remedies phase, Google will argue that divestitures are not appropriate for this case, and that if DOJ does not propose this remedy, the hearings will move much faster.

Google seems to say that structural relief should not be...
May 1, 2025 at 7:29 PM
...this Friday, May 2, Judge Brinkema will held a court hearing in Alexandria, VA (10 am EDT) to discuss scheduling of the remedies phase for the #GoogleAdTech case. Judge is "concerned" with length of time the parties are requesting. A refresher here ⬇️ bsky.app/profile/pres...
April 28, 2025 at 5:03 PM
#usvgoogle #googleadtech trial update: it was a quick morning with xGoogler Scott Spencer. The afternoon will continue with testimony from the DailyMail (UK), and possibly another read-in. In the meantime, here's what happened in the last two days: www.journalismliberty.org/publications...
DOJ homes in on Google’s acquisitions and retaliatory behavior in ad tech trial — Center for Journalism & Liberty
A recap of highlights from testimonies and evidence admitted in court at the start of the second week of the Google ad tech trial. (Available for republication - CC BY 4.0).
www.journalismliberty.org
September 18, 2024 at 6:53 PM