Little Black Book, Public Inc. CEO Phil Haid on the worrying trend of greenhushing sustainability efforts, and the shirking of social responsibility, as part of LBB’s Off My Chest series

Some companies simply don’t want to tell competitors about ESG practices that are saving them money or helping them offer better products or services.

Soy misconceptions have lingered for decades, but what is the real impact of soy on our health and the planet?

Soy misconceptions have lingered for decades, but what is the real impact of soy on our health and the planet?

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But...

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But...

Soy misconceptions have lingered for decades, but what is the real impact of soy on our health and the planet?

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But...

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But the protracted weather extremes experienced globally, in Europe, North America, and across Asia, make this year feel different.

Will 2026 be the year we look back at and say “that was the year the climate emergency really started”? We have certainly had many crises over the past few years as global temperatures have risen. But...

Soy misconceptions have lingered for decades, but what is the real impact of soy on our health and the planet?

Between the rise of MAHA Moms and “clean-eating” wellness influencers, there has been a shift in the way Americans are talking about food. Matters of personal health have dominated food conversations in recent years, with consumers encouraged to analyze every mouthful of a meal for harmful additives, or to consume more allegedly healthful ingredients, like beef tallow to replace supposedly toxic seed oils and turmeric to curb inflammation. But there was a time, in the not-so-long-ago mid-2010s, when the food sector was laser-focused on addressing a very different concern at the forefront of Americans’ consciousness: the need to meet the challenges of the climate crisis. From fast food restaurants to food ingredient manufacturers, companies started making hefty sustainability commitments to the public. Cargill promised to transition their farmers to regenerative ag practices; Nestlé promised to reduce deforestation in their supply chains; Chipotle promised to conserve water; Sodexo and Just Salad promised to lower their carbon emissions. “Global warming was definitely a really big factor in people starting to learn more about environmental impacts,” said Isaac Emery, project director at environmental consulting firm WSP, referring to the mood in the early 2000s. “They start thinking about where they see that in...

Should we deliver Sustainability quietly in the background or shout from the rooftops?

Companies are investing in sustainability while saying less about it. Greenhushing is rising — and the evidence shows it carries a growing and measurable business risk.

A Fashion Brand's Dilemma: Greenwashing vs. Greenhushing Should fashion brands boldly communicate their sustainability efforts – or stay silent for fear of being accused of greenwashing?As consum...

With some companies retreating from public sustainability commitments amid growing ESG scepticism, Martina Donohoe, sustainability and safety director at Bidvest Noonan, explains why 'greenhushing' is...

With some companies retreating from public sustainability commitments amid growing ESG scepticism, Martina Donohoe, sustainability and safety director at Bidvest Noonan, explains why 'greenhushing' is...

With some companies retreating from public sustainability commitments amid growing ESG scepticism, Martina Donohoe, sustainability and safety director at Bidvest Noonan, explains why 'greenhushing' is...

With some companies retreating from public sustainability commitments amid growing ESG scepticism, Martina Donohoe, sustainability and safety director at Bidvest Noonan, explains why 'greenhushing' is...