SEOWeek was phenomenal.
The talks were all out of this world. The networking and vibes were 👌🏽
The afterparty & opening for Busta Rhymes unforgettable. So great to hear @iPullRank and his friends perform as well.
Bravo to Mike and the @iPullRank crew, you did the damn thing.
The talks were all out of this world. The networking and vibes were 👌🏽
The afterparty & opening for Busta Rhymes unforgettable. So great to hear @iPullRank and his friends perform as well.
Bravo to Mike and the @iPullRank crew, you did the damn thing.
May 2, 2025 at 1:37 AM
SEOWeek was phenomenal.
The talks were all out of this world. The networking and vibes were 👌🏽
The afterparty & opening for Busta Rhymes unforgettable. So great to hear @iPullRank and his friends perform as well.
Bravo to Mike and the @iPullRank crew, you did the damn thing.
The talks were all out of this world. The networking and vibes were 👌🏽
The afterparty & opening for Busta Rhymes unforgettable. So great to hear @iPullRank and his friends perform as well.
Bravo to Mike and the @iPullRank crew, you did the damn thing.
First of all, #seoweek is already totally bonkers… here’s @iPullRank calling us Millennial SEO @aleyda.bsky.social 😂😂😂
Also almost cried at the Hamlet Batista shirt 😍❤️
Also almost cried at the Hamlet Batista shirt 😍❤️
April 28, 2025 at 1:27 PM
First of all, #seoweek is already totally bonkers… here’s @iPullRank calling us Millennial SEO @aleyda.bsky.social 😂😂😂
Also almost cried at the Hamlet Batista shirt 😍❤️
Also almost cried at the Hamlet Batista shirt 😍❤️
Google's updated Search quality raters guidelines mentioned "generative AI" 14 times www.seroundtable.com/google-searc... via @AdomasSulcas and hat tip @ipullrank
#google #generativeai #ai #googlesearchquality
#google #generativeai #ai #googlesearchquality
February 4, 2025 at 12:51 PM
Google's updated Search quality raters guidelines mentioned "generative AI" 14 times www.seroundtable.com/google-searc... via @AdomasSulcas and hat tip @ipullrank
#google #generativeai #ai #googlesearchquality
#google #generativeai #ai #googlesearchquality
Pretty damn stoked to be the opening DJ for @BustaRhymes this evening. 🤯🤯
For anyone at #SEOweek - get to the afterparty at 7pm!
Thanks to @iPullRank - can’t wait for your set too!
For anyone at #SEOweek - get to the afterparty at 7pm!
Thanks to @iPullRank - can’t wait for your set too!
April 30, 2025 at 6:36 PM
Pretty damn stoked to be the opening DJ for @BustaRhymes this evening. 🤯🤯
For anyone at #SEOweek - get to the afterparty at 7pm!
Thanks to @iPullRank - can’t wait for your set too!
For anyone at #SEOweek - get to the afterparty at 7pm!
Thanks to @iPullRank - can’t wait for your set too!
Wanna learn about advanced SEO in the age of AI? Check out our free on-demand course in partnership with iPullRank & expert trainer Zach Chahalis. Sign up link: sitebulb.com/technical-seo-...
September 29, 2026 at 8:51 AM
Wanna learn about advanced SEO in the age of AI? Check out our free on-demand course in partnership with iPullRank & expert trainer Zach Chahalis. Sign up link: sitebulb.com/technical-seo-...
🥁...
We're pleased to announce the keynote speaker for October's #brightonSEO UK will be Michael King, founder of iPullRank.
Mike's talk, an evidence-based guide to dominating AI search, is titled:
The AI search playbook
Book before prices go up on Thursday!
brightonseo.com/talks/the-ai...
We're pleased to announce the keynote speaker for October's #brightonSEO UK will be Michael King, founder of iPullRank.
Mike's talk, an evidence-based guide to dominating AI search, is titled:
The AI search playbook
Book before prices go up on Thursday!
brightonseo.com/talks/the-ai...
July 29, 2025 at 9:32 AM
🥁...
We're pleased to announce the keynote speaker for October's #brightonSEO UK will be Michael King, founder of iPullRank.
Mike's talk, an evidence-based guide to dominating AI search, is titled:
The AI search playbook
Book before prices go up on Thursday!
brightonseo.com/talks/the-ai...
We're pleased to announce the keynote speaker for October's #brightonSEO UK will be Michael King, founder of iPullRank.
Mike's talk, an evidence-based guide to dominating AI search, is titled:
The AI search playbook
Book before prices go up on Thursday!
brightonseo.com/talks/the-ai...
For anyone who wasn't able to attend SEO Week in NYC, I did my best to summarize the major takeaways.
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
SEO in the Age of Agents: Takeaways from NYC SEO Week - Lily Ray
I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and mostContinue readingSEO in the Age of Agen...
lilyray.nyc
May 8, 2025 at 4:49 PM
For anyone who wasn't able to attend SEO Week in NYC, I did my best to summarize the major takeaways.
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
There were 40 talks, so I was only able to capture some of the conference. (There was way too much brilliance for a single blog post!)
lilyray.nyc/seo-in-the-a...
I gotta disagree with @ipullrank on one point: SEO isn’t checklist culture. BUSINESS is largely an unhealthy checklist culture. Like the legal team, the engineering team, the finance team, we’ve struggled with it since the birth of the industry. 1/2
#seoweek
#seoweek
April 28, 2025 at 1:50 PM
I gotta disagree with @ipullrank on one point: SEO isn’t checklist culture. BUSINESS is largely an unhealthy checklist culture. Like the legal team, the engineering team, the finance team, we’ve struggled with it since the birth of the industry. 1/2
#seoweek
#seoweek
How OpenAI’s Product Feed Redefines Commerce Data 💸 A comprehensive analysis and comparison by Mike King (@ipullrank) of ChatGPT Ecommerce Feed vs Google and the implications of changes.
Check it out: ipullrank.com/ecommerce-ch...
Check it out: ipullrank.com/ecommerce-ch...
October 21, 2025 at 8:07 PM
How OpenAI’s Product Feed Redefines Commerce Data 💸 A comprehensive analysis and comparison by Mike King (@ipullrank) of ChatGPT Ecommerce Feed vs Google and the implications of changes.
Check it out: ipullrank.com/ecommerce-ch...
Check it out: ipullrank.com/ecommerce-ch...
Bonus: Special thanks to iPullRank, @dejanseo.bsky.social, @lilyray.nyc , and @rustybrick.com for consistently sharing top-tier insights, tools, examples, and news at the intersection of AI and Search.
Your work pushes the whole industry forward.
Your work pushes the whole industry forward.
June 15, 2025 at 10:25 PM
Bonus: Special thanks to iPullRank, @dejanseo.bsky.social, @lilyray.nyc , and @rustybrick.com for consistently sharing top-tier insights, tools, examples, and news at the intersection of AI and Search.
Your work pushes the whole industry forward.
Your work pushes the whole industry forward.
#BrightonSEO FOMO? Tomorrow, I'm presenting virtually on the psychology of search:
• The various biases that play into our searches
• The search behavior in AI search
• How I'm using SparkToro and Profound to track performance in ChatGPT
👇
#SEO #Psychology
ipullrank.com/webinar-regi...
• The various biases that play into our searches
• The search behavior in AI search
• How I'm using SparkToro and Profound to track performance in ChatGPT
👇
#SEO #Psychology
ipullrank.com/webinar-regi...
Webinar Registration - iPullRank
Join Garrett Sussman on Nov 21st at 12PM ET for an examination of cognitive bias in search and how SEOs can influence Organic Search.
ipullrank.com
November 20, 2024 at 4:34 PM
#BrightonSEO FOMO? Tomorrow, I'm presenting virtually on the psychology of search:
• The various biases that play into our searches
• The search behavior in AI search
• How I'm using SparkToro and Profound to track performance in ChatGPT
👇
#SEO #Psychology
ipullrank.com/webinar-regi...
• The various biases that play into our searches
• The search behavior in AI search
• How I'm using SparkToro and Profound to track performance in ChatGPT
👇
#SEO #Psychology
ipullrank.com/webinar-regi...
Conversational search bias: The tendency for people to infuse their own biased contexts and identities into conversations with AI search bots, resulting in compounded biased results.
Don't underestimate the complexities of AI search on future search behavior.
Replay👇
ipullrank.com/resources/we...
Don't underestimate the complexities of AI search on future search behavior.
Replay👇
ipullrank.com/resources/we...
The Psychology of Search | iPullRank Webinar
Garrett Sussman explores how cognitive biases impact search behavior and what this means for SEO strategies in AI search.
ipullrank.com
November 27, 2024 at 3:48 PM
Conversational search bias: The tendency for people to infuse their own biased contexts and identities into conversations with AI search bots, resulting in compounded biased results.
Don't underestimate the complexities of AI search on future search behavior.
Replay👇
ipullrank.com/resources/we...
Don't underestimate the complexities of AI search on future search behavior.
Replay👇
ipullrank.com/resources/we...
After having done 120+ moderated and unmoderated interviews with people using AI Mode in Google Search with my friends at iPullRank, this is all true.
People don’t trust AI tools, but use them anyway.
(Ipsos)
More, via Opinion Today:
opiniontoday.substack.com/p/250917-top...
(Ipsos)
More, via Opinion Today:
opiniontoday.substack.com/p/250917-top...
September 18, 2025 at 8:34 PM
After having done 120+ moderated and unmoderated interviews with people using AI Mode in Google Search with my friends at iPullRank, this is all true.
SEO Week 2026 Brings AI Search Leaders to New York–With The LOX and Method Man Headlining Algorhythms After-Party #SEOWeek2026 #AI #DigitalMarketing #NewYork #SearchEngineOptimization
SEO Week 2026 Brings AI Search Leaders to New York–With The LOX and Method Man Headlining Algorhythms After-Party
NEW YORK, April 26, 2026 /PRNewswire/ — SEO Week 2026, the flagship conference from performance marketing agency iPullRank, returns to New York City from April 27 through April 30, bringing together some of the most influential minds in search, artificial intelligence, and digital strategy. Founded by iPullRank CEO Mike King, SEO Week has quickly established itself as a leading forum for understanding how modern search engines—and increasingly AI-driven systems—are reshaping how information is discovered, ranked, and consumed. With four days of programming, dozens of expert speakers, and a global audience of marketers, technologists, and business leaders, the conference is designed […]
dlvr.it
April 26, 2026 at 1:37 PM
SEO Week 2026 Brings AI Search Leaders to New York–With The LOX and Method Man Headlining Algorhythms After-Party #SEOWeek2026 #AI #DigitalMarketing #NewYork #SearchEngineOptimization
I think it’s maybe a year ago on @bobknorpp.bsky.social’s The Beancast that I said there was no way this wasn’t a part of the eventual business model.
And I’m not alone - iPullRank (an SEO firm I’ve collab’d with) is now emphasizing “relevance engineering” specifically for AI.
And I’m not alone - iPullRank (an SEO firm I’ve collab’d with) is now emphasizing “relevance engineering” specifically for AI.
“This could look like a user asking how much ibuprofen to take for a headache receiving a promoted ad for Advil in the chatbot’s response. Meanwhile, actual results on correct dosage may be brushed to the side, or buried under a mountain of ad text…”
OpenAI Reportedly Planning to Make ChatGPT "Prioritize" Advertisers in Conversation
OpenAI employees working on ChatGPT report plans to unleash sponsored advertisements above organic results.
futurism.com
December 31, 2025 at 3:42 AM
I think it’s maybe a year ago on @bobknorpp.bsky.social’s The Beancast that I said there was no way this wasn’t a part of the eventual business model.
And I’m not alone - iPullRank (an SEO firm I’ve collab’d with) is now emphasizing “relevance engineering” specifically for AI.
And I’m not alone - iPullRank (an SEO firm I’ve collab’d with) is now emphasizing “relevance engineering” specifically for AI.
Over 500 signups and counting! Starts in just over half an hour... sitebulb.com/technical-se...
Free Technical SEO x AI Training Course | Sitebulb
Step inside The Search Matrix - a live training series where Sitebulb, DemandSphere & iPullRank reveal how to master technical SEO in the age of AI.
sitebulb.com
November 12, 2025 at 3:19 PM
Over 500 signups and counting! Starts in just over half an hour... sitebulb.com/technical-se...
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive.
#google #seo
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive.
#google #seo
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive.
www.searchenginejournal.com
May 29, 2026 at 2:23 PM
SEO in the Age of Agents: Takeaways from NYC SEO Week #seo
SEO in the Age of Agents: Takeaways from NYC SEO Week - Lily Ray
I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and mostContinue readingSEO in the Age of Agents: Takeaways from NYC SEO Week
lilyray.nyc
May 23, 2025 at 4:55 AM
SEO in the Age of Agents: Takeaways from NYC SEO Week #seo
This piece by the iPullRank team is a must-read guide. It's also a great example of good typography, so if you're designer w/ zero interest in AI, you should at least take a look: ipullrank.com/ai-search-ma...
The Evolution of Information Retrieval: From Lexical to Neural
From keywords to neural retrieval, covering embeddings, transformers, and multimodal models shaping modern search optimization.
ipullrank.com
August 15, 2025 at 10:18 PM
This piece by the iPullRank team is a must-read guide. It's also a great example of good typography, so if you're designer w/ zero interest in AI, you should at least take a look: ipullrank.com/ai-search-ma...
13.1bn Google searches. 15 months.
🟢 Zero-click +2.6pp
🔻 Organic −2.8pp
〰️ Paid barely moved.
And @openaibot.bsky.social is buying Google traffic too.
AI isn’t replacing search.
It’s reshaping how intent moves through it.
Source: iPullRank / Datos (Semrush)
searchengineland.com/chatgpt-draw...
🟢 Zero-click +2.6pp
🔻 Organic −2.8pp
〰️ Paid barely moved.
And @openaibot.bsky.social is buying Google traffic too.
AI isn’t replacing search.
It’s reshaping how intent moves through it.
Source: iPullRank / Datos (Semrush)
searchengineland.com/chatgpt-draw...
August 18, 2026 at 4:34 PM
13.1bn Google searches. 15 months.
🟢 Zero-click +2.6pp
🔻 Organic −2.8pp
〰️ Paid barely moved.
And @openaibot.bsky.social is buying Google traffic too.
AI isn’t replacing search.
It’s reshaping how intent moves through it.
Source: iPullRank / Datos (Semrush)
searchengineland.com/chatgpt-draw...
🟢 Zero-click +2.6pp
🔻 Organic −2.8pp
〰️ Paid barely moved.
And @openaibot.bsky.social is buying Google traffic too.
AI isn’t replacing search.
It’s reshaping how intent moves through it.
Source: iPullRank / Datos (Semrush)
searchengineland.com/chatgpt-draw...
Does Google want you to stop hiring SEOs, paying for SEO audits? I highly doubt it www.seroundtable.com/google-seo-a... via @TheRealRutledge @searchliaison.bsky.social @lilyraynyc.bsky.social @Hobo_Web @iPullRank and many more
#google #seo #googleseo
#google #seo #googleseo
November 4, 2024 at 12:51 PM
Does Google want you to stop hiring SEOs, paying for SEO audits? I highly doubt it www.seroundtable.com/google-seo-a... via @TheRealRutledge @searchliaison.bsky.social @lilyraynyc.bsky.social @Hobo_Web @iPullRank and many more
#google #seo #googleseo
#google #seo #googleseo
1️⃣ A leak of Google Search's internal documentation reveals previously hidden features and ranking systems, contradicting public claims and exposing Google's deceptive practices in managing search algorithms.
By Mike King via iPullRank
ipullrank.com/google-algo-...
By Mike King via iPullRank
ipullrank.com/google-algo-...
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - iPullRank
Use this Google Sheets Apps Script to find k-Nearest Neighbors across your site with a highly relevant cosine similarity score.
ipullrank.com
May 28, 2024 at 3:11 PM
1️⃣ A leak of Google Search's internal documentation reveals previously hidden features and ranking systems, contradicting public claims and exposing Google's deceptive practices in managing search algorithms.
By Mike King via iPullRank
ipullrank.com/google-algo-...
By Mike King via iPullRank
ipullrank.com/google-algo-...
I’m not sure I’ve ever seen a more beautifully produced conference - #seoweek ranked right up there with #startupfest in Montreal.
I had a great time and ACTUALLY LEARNED THINGS YOU GUYS.
Thanks to Michael and the #iPullRank crew for inviting me.
I had a great time and ACTUALLY LEARNED THINGS YOU GUYS.
Thanks to Michael and the #iPullRank crew for inviting me.
April 30, 2025 at 9:11 PM
I’m not sure I’ve ever seen a more beautifully produced conference - #seoweek ranked right up there with #startupfest in Montreal.
I had a great time and ACTUALLY LEARNED THINGS YOU GUYS.
Thanks to Michael and the #iPullRank crew for inviting me.
I had a great time and ACTUALLY LEARNED THINGS YOU GUYS.
Thanks to Michael and the #iPullRank crew for inviting me.