#thisecommercelife #comic #webcomic #comics #webcomics #googleads #googleadwords #performancemax #pmax @adsliaison.bsky.social
July 22, 2025 at 3:11 PM
Omnichannel works better when online and offline outcomes are measured intentionally—not blended into one campaign because it’s convenient.
#GoogleAds #PerformanceMax #Omnichannel #RetailMarketing #LocalMarketing
#GoogleAds #PerformanceMax #Omnichannel #RetailMarketing #LocalMarketing
September 21, 2026 at 2:19 AM
Omnichannel works better when online and offline outcomes are measured intentionally—not blended into one campaign because it’s convenient.
#GoogleAds #PerformanceMax #Omnichannel #RetailMarketing #LocalMarketing
#GoogleAds #PerformanceMax #Omnichannel #RetailMarketing #LocalMarketing
Google Ads documents Invalid Activity Credit Report for the first time #GoogleAds #PPC #DigitalMarketing #SearchMarketing #PerformanceMax
Google Ads documents Invalid Activity Credit Report for the first time
Google publishes a help document for the Invalid Activity Credit Report, with adjusted metrics and credited clicks for Search and Performance Max campaigns.
ppc.land
June 1, 2026 at 9:17 PM
Google Ads documents Invalid Activity Credit Report for the first time #GoogleAds #PPC #DigitalMarketing #SearchMarketing #PerformanceMax
Not all leads are created equal. The future of marketing is measuring lead quality, not just lead quantity. 🚀
#LeadScoring #ArtificialIntelligence #DigitalMarketing #GoogleAds #PerformanceMax #MetaAds #MarketingStrategy #LeadGeneration #BusinessGrowth #SalesTraining
#LeadScoring #ArtificialIntelligence #DigitalMarketing #GoogleAds #PerformanceMax #MetaAds #MarketingStrategy #LeadGeneration #BusinessGrowth #SalesTraining
June 12, 2026 at 10:02 PM
Not all leads are created equal. The future of marketing is measuring lead quality, not just lead quantity. 🚀
#LeadScoring #ArtificialIntelligence #DigitalMarketing #GoogleAds #PerformanceMax #MetaAds #MarketingStrategy #LeadGeneration #BusinessGrowth #SalesTraining
#LeadScoring #ArtificialIntelligence #DigitalMarketing #GoogleAds #PerformanceMax #MetaAds #MarketingStrategy #LeadGeneration #BusinessGrowth #SalesTraining
https://jemsu.com // How can advertisers leverage Google Ads' audience signal recommendations in Performance Max campaigns to enhance machine learning optimizations and accelerate campaign scaling? #PerformanceMax #GoogleAds #DigitalMarketing #AudienceTargeting
October 21, 2025 at 3:01 AM
https://jemsu.com // How can advertisers leverage Google Ads' audience signal recommendations in Performance Max campaigns to enhance machine learning optimizations and accelerate campaign scaling? #PerformanceMax #GoogleAds #DigitalMarketing #AudienceTargeting
Performance Max isn’t a black box anymore.
Better controls, better data, better testing.
If it’s not working, it’s not the campaign, it’s your inputs.
#ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy
Better controls, better data, better testing.
If it’s not working, it’s not the campaign, it’s your inputs.
#ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy
May 14, 2026 at 4:03 PM
Performance Max isn’t a black box anymore.
Better controls, better data, better testing.
If it’s not working, it’s not the campaign, it’s your inputs.
#ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy
Better controls, better data, better testing.
If it’s not working, it’s not the campaign, it’s your inputs.
#ProteanDigital #GoogleAds #PerformanceMax #PaidAdsStrategy
FYI: Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech
Performance Max placement reports now show conversions, clicks, and spend
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
ppc.land
May 13, 2026 at 12:35 PM
FYI: Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech
Google pushes budget-capped campaigns back up to target CPA #GoogleAds #PerformanceMax #TargetCPA #DigitalMarketing #OnlineAdvertising
Google pushes budget-capped campaigns back up to target CPA
Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.
ppc.land
August 18, 2026 at 6:19 AM
Google pushes budget-capped campaigns back up to target CPA #GoogleAds #PerformanceMax #TargetCPA #DigitalMarketing #OnlineAdvertising
ICYMI: Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising
Performance Max placement reports now show conversions, clicks, and spend
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
ppc.land
May 11, 2026 at 12:33 PM
ICYMI: Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising
Quick question for the PPC folks here:
How many of you have run a PMax campaign and ended up with a flood of junk leads? I just published a deep-dive on why this happens and the exact steps to fix it.
Would love your thoughts 👇
open.substack.com/pub/fullstac...
#GoogleAds #PMax #PerformanceMax
How many of you have run a PMax campaign and ended up with a flood of junk leads? I just published a deep-dive on why this happens and the exact steps to fix it.
Would love your thoughts 👇
open.substack.com/pub/fullstac...
#GoogleAds #PMax #PerformanceMax
PMax: The Spam Magnet
Why Google's Performance Max Ads Love Junk Leads (and How to Fix It)
open.substack.com
May 15, 2026 at 10:48 PM
Quick question for the PPC folks here:
How many of you have run a PMax campaign and ended up with a flood of junk leads? I just published a deep-dive on why this happens and the exact steps to fix it.
Would love your thoughts 👇
open.substack.com/pub/fullstac...
#GoogleAds #PMax #PerformanceMax
How many of you have run a PMax campaign and ended up with a flood of junk leads? I just published a deep-dive on why this happens and the exact steps to fix it.
Would love your thoughts 👇
open.substack.com/pub/fullstac...
#GoogleAds #PMax #PerformanceMax
ICYMI: Vehicle ads break free from Performance Max, now run in Standard Shopping #VehicleAds #PerformanceMax #GoogleShopping #AutoDealers #DigitalMarketing
Vehicle ads break free from Performance Max, now run in Standard Shopping
Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max.
ppc.land
May 7, 2026 at 5:02 AM
ICYMI: Vehicle ads break free from Performance Max, now run in Standard Shopping #VehicleAds #PerformanceMax #GoogleShopping #AutoDealers #DigitalMarketing
Feed enriquecido: atributos que deciden ventas en Google #SEO #ecommerce #feedenriquecido #GoogleShopping #PerformanceMax #GoogleAds #MerchantCenter #MarketingDigital #SEM #AnaliticaWeb #TiendasOnline #felizmiercoles #27demayo
Feed enriquecido: atributos que deciden ventas en Google
El feed enriquecido puede decidir qué productos ganan visibilidad en Google, con datos de precio, stock, imágenes y envío que mueven ventas.
seoetico.com
May 27, 2026 at 9:18 PM
Feed enriquecido: atributos que deciden ventas en Google #SEO #ecommerce #feedenriquecido #GoogleShopping #PerformanceMax #GoogleAds #MerchantCenter #MarketingDigital #SEM #AnaliticaWeb #TiendasOnline #felizmiercoles #27demayo
ICYMI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more #DigitalMarketing #PPC #Advertising #ROAS #PerformanceMax
Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
ppc.land
July 13, 2026 at 5:19 PM
ICYMI: Channable data shows advertisers lose 46% ROAS as Google clicks cost more #DigitalMarketing #PPC #Advertising #ROAS #PerformanceMax
Channable data shows advertisers lose 46% ROAS as Google clicks cost more #DigitalMarketing #PPC #ROAS #PerformanceMax #Channable
Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
ppc.land
July 12, 2026 at 5:18 PM
Channable data shows advertisers lose 46% ROAS as Google clicks cost more #DigitalMarketing #PPC #ROAS #PerformanceMax #Channable
Revisited Performance Max years after a rough first run at launch. First time: no placement control, CPLs I couldn't justify. This time: smaller budget, tighter guardrails, watching closely before scaling.
🔹 Same channel, very different approach.
#PPC #PaidMedia #PerformanceMax
🔹 Same channel, very different approach.
#PPC #PaidMedia #PerformanceMax
July 23, 2026 at 3:42 PM
Revisited Performance Max years after a rough first run at launch. First time: no placement control, CPLs I couldn't justify. This time: smaller budget, tighter guardrails, watching closely before scaling.
🔹 Same channel, very different approach.
#PPC #PaidMedia #PerformanceMax
🔹 Same channel, very different approach.
#PPC #PaidMedia #PerformanceMax
FYI: Google site visits asset now official: what it means for Search and PMax ads #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing
Google site visits asset now official: what it means for Search and PMax ads
Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks.
ppc.land
May 13, 2026 at 12:35 PM
FYI: Google site visits asset now official: what it means for Search and PMax ads #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing
Google unveils major transparency boost for Performance Max campaigns #Google #PerformanceMax #DigitalMarketing #PPC #AdTech
Google unveils major transparency boost for Performance Max campaigns
Performance Max advertisers gain access to granular channel data for the first time since launch.
ppc.land
May 1, 2025 at 10:12 AM
Google unveils major transparency boost for Performance Max campaigns #Google #PerformanceMax #DigitalMarketing #PPC #AdTech
Performance Max can look strong while recycling existing demand.
Brand searches.
Website visitors.
Email subscribers.
Existing purchasers.
If PMax ROAS is high but new customer growth is flat, the problem may not be bidding.
It may be attribution overlap.
#PerformanceMax #GoogleAds #PPC
Brand searches.
Website visitors.
Email subscribers.
Existing purchasers.
If PMax ROAS is high but new customer growth is flat, the problem may not be bidding.
It may be attribution overlap.
#PerformanceMax #GoogleAds #PPC
June 26, 2026 at 2:34 AM
Performance Max can look strong while recycling existing demand.
Brand searches.
Website visitors.
Email subscribers.
Existing purchasers.
If PMax ROAS is high but new customer growth is flat, the problem may not be bidding.
It may be attribution overlap.
#PerformanceMax #GoogleAds #PPC
Brand searches.
Website visitors.
Email subscribers.
Existing purchasers.
If PMax ROAS is high but new customer growth is flat, the problem may not be bidding.
It may be attribution overlap.
#PerformanceMax #GoogleAds #PPC
FYI: Google site visits asset now official: what it means for Search and PMax ads #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing
Google site visits asset now official: what it means for Search and PMax ads
Google has officially confirmed the site visits asset for Search and Performance Max ads, showing domain click counts in three tiers starting at 10,000 clicks.
ppc.land
May 13, 2026 at 12:36 PM
FYI: Google site visits asset now official: what it means for Search and PMax ads #GoogleAds #PerformanceMax #SearchAds #PPC #DigitalMarketing
Google Power Pack Ads: AI Max, Demand Gen y PMax juntos #SEO #SEM #GoogleAds #GooglePowerPackAds #AIMax #PerformanceMax #DemandGen #MarketingDigital #PublicidadDigital #InteligenciaArtificial #Ecommerce #AnaliticaWeb #felizmiercoles #27demayo
Google Power Pack Ads: AI Max, Demand Gen y PMax juntos
Google Power Pack Ads une AI Max, Demand Gen y PMax en una nueva lógica de Google Ads: más IA, más alcance y más control real.
seoetico.com
May 27, 2026 at 9:59 AM
Google Power Pack Ads: AI Max, Demand Gen y PMax juntos #SEO #SEM #GoogleAds #GooglePowerPackAds #AIMax #PerformanceMax #DemandGen #MarketingDigital #PublicidadDigital #InteligenciaArtificial #Ecommerce #AnaliticaWeb #felizmiercoles #27demayo
Google Ads updated its Performance Max help documentation www.seroundtable.com/google-ads-p...
#googleads #googlepmax #performancemax #ppc #google
#googleads #googlepmax #performancemax #ppc #google
September 1, 2026 at 11:31 AM
Google Ads updated its Performance Max help documentation www.seroundtable.com/google-ads-p...
#googleads #googlepmax #performancemax #ppc #google
#googleads #googlepmax #performancemax #ppc #google
Visual tagging en Google Ads: medir compras sin tocar código #GoogleAds #VisualTagging #SEM #MarketingDigital #Ecommerce #AnaliticaWeb #MedicionDigital #Conversiones #PerformanceMax #GA4 #PublicidadDigital #PPC
Visual tagging en Google Ads: medir compras sin tocar código técnico
Visual tagging en Google Ads acerca la medición de compras al ecommerce, aunque medir bien exige datos limpios, valor real y control técnico.
seoetico.com
May 25, 2026 at 5:17 PM
Visual tagging en Google Ads: medir compras sin tocar código #GoogleAds #VisualTagging #SEM #MarketingDigital #Ecommerce #AnaliticaWeb #MedicionDigital #Conversiones #PerformanceMax #GA4 #PublicidadDigital #PPC
Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising
Performance Max placement reports now show conversions, clicks, and spend
Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon.
ppc.land
May 10, 2026 at 12:33 PM
Performance Max placement reports now show conversions, clicks, and spend #PerformanceMax #MicrosoftAdvertising #DigitalMarketing #PPC #OnlineAdvertising