A nine-year-old pug named Phoebe is boasting more than 200 certifications, including a boating license and AGLC ProServe.

AWS's big consulting arm, ProServe, is shifting to outcome-based pricing, and reorganizing around AI agents the company calls "digital employees."

AWS Professional Services (AWS ProServe) compressed engagement timelines from months to days, not by adding artificial intelligence (AI) tools to an existing process, but by fundamentally rebuilding how we deliver from the inside out. In this post, we share how AWS ProServe became a frontier team, the practices that enabled it, and what your engineering organization can take from our experience.

A Calgary dog named Phoebe fetched more than laughs after she became Alberta’s newest—and most unlikely—certified bartender.

Effectual has been awarded the title of AWS ProServe Rising Star Partner of the Year for 2025, recognizing its excellence and innovation in digital transformation services.