Contributed by Tiffany Wardle _**Source: www.womensprobaseballleague.com **License: All Rights Reserved. _ Primary roundel logos for all four teams Launching a new professional sports league is a monumental branding task, especially when it means creating four team identities from the ground up. For the inaugural season of the Women’s Pro Baseball League, Arrivals + Departures developed the names, uniforms, and visual identities for the Boston Hunters, Los Angeles Queens, New York Heights, and San Francisco Firebells. At the heart of the project is an especially meaningful concept: each franchise is inspired by a trailblazing woman whose legacy is connected to the team’s city or to the history of women’s baseball. The shared idea ties the four founding teams together while giving each its own story and visual identity. Typography helps distinguish them further. The Boston Hunters use **Apex Mk3** by Jeremy Nelson with **Fineday** by Mika Melvas; the Los Angeles Queens use Gotham Narrow by Hoefler & Co. (with a custom **Q**); the New York Heights use Hudson NY by Andrew Footit; and the San Francisco Firebells use Centrifuge by Midwest Type with Hudson NY. See more of the project, including uniforms, on the website of Arrivals + Departures. _**Source: www.womensprobaseballleague.com **License: All Rights Reserved. _ Simplified mark and lockup for the Boston Hunters _**Source: www.womensprobaseballleague.com **License: All Rights Reserved. _ Simplified mark and lockup for the Los Angeles Queens _**Source: www.womensprobaseballleague.com **License: All Rights Reserved. _ Simplified mark and lockup for the New York Heights _**Source: www.womensprobaseballleague.com **License: All Rights Reserved. _ Simplified mark and lockup for the San Francisco Firebells This post was originally published at Fonts In Use * * *

ANTIFLOCK ACTION on Unisex T-Shirt – A spectre is haunting your neighborhood. Flock Safety sold your city council on the idea that a camera reading every license plate that drives by is a totally normal thing to bolt to a pole. It's not. So here's a shirt about it. The old Antifascist Action flags got swapped out for a couple of Flock cameras. Black one out front, red one in back.