Arnout Hellemans
@hellemans.me
Dutchie from Amsterdam, Technical SEO and analytics consultant from Amsterdam. #oystertime #swimselfie #mycurrentview. Online since 1992
Reposted by Arnout Hellemans
I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written.
If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.
If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.
September 29, 2026 at 7:08 AM
I *don’t* care how good your outreach is, how smart your agent can hook into posts i’ve written.
If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.
If you email me without me asking, and especially if you keep doing that, i’ll block you out of principle and will surely never ever buy from you.
Reposted by Arnout Hellemans
Are you doing ecommerce SEO? This course is for you: sitebulb.com/ecommerce-seo-...
@nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social
@nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social
September 29, 2026 at 7:20 AM
Are you doing ecommerce SEO? This course is for you: sitebulb.com/ecommerce-seo-...
@nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social
@nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social
Reposted by Arnout Hellemans
Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk!
Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket!
www.eventbrite.co.uk/e/searchnorw...
Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket!
www.eventbrite.co.uk/e/searchnorw...
July 24, 2026 at 11:46 AM
Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk!
Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket!
www.eventbrite.co.uk/e/searchnorw...
Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket!
www.eventbrite.co.uk/e/searchnorw...
Reposted by Arnout Hellemans
Get the FIRST EDITION of While You Were Offline by Sitebulb x @not-a-robot.com THIS WEEK! Only the finest snarky SEO news... Sign up at bit.ly/seo-snark
May 18, 2026 at 1:05 PM
Get the FIRST EDITION of While You Were Offline by Sitebulb x @not-a-robot.com THIS WEEK! Only the finest snarky SEO news... Sign up at bit.ly/seo-snark
Reposted by Arnout Hellemans
SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.
May 18, 2026 at 1:38 PM
SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.
Seen similar, yet often they deny doing anything like that....
Probably 75% of the enquiries I get to @withcandour.co.uk now are from websites dealing with huge click/vis loss. The majority of these are clearly from using AI to do content for them.
May 19, 2026 at 4:36 AM
Seen similar, yet often they deny doing anything like that....
Reposted by Arnout Hellemans
you shouldn’t have to show your ID and verify your identity to have a conversation with an AI agent
authoritarian overreach into private conversations fueled by mass hysteria
authoritarian overreach into private conversations fueled by mass hysteria
The revised GUARD Act no longer appears to cover every AI chat service. That’s an improvement. But it still pushes identity-linked verification systems, raising privacy, anonymity, and speech concerns. www.eff.org/deeplinks/2...
Congress Narrowed the GUARD Act, But Serious Problems Remain
Following criticism, lawmakers have narrowed the GUARD Act, a bill aimed at restricting minors’ access to certain AI systems. The earlier version could have applied broadly to nearly every AI-powered
www.eff.org
May 12, 2026 at 12:09 AM
you shouldn’t have to show your ID and verify your identity to have a conversation with an AI agent
authoritarian overreach into private conversations fueled by mass hysteria
authoritarian overreach into private conversations fueled by mass hysteria
Reposted by Arnout Hellemans
Arnout Hellemans (@hellemans.me) says you should always check both the raw HTML and the rendered version of your pages, because JavaScript frameworks can alter titles, headings, and schema between the two, severely impacting discoverability.
maj.to/40pUjAb
maj.to/40pUjAb
May 5, 2026 at 9:01 AM
Arnout Hellemans (@hellemans.me) says you should always check both the raw HTML and the rendered version of your pages, because JavaScript frameworks can alter titles, headings, and schema between the two, severely impacting discoverability.
maj.to/40pUjAb
maj.to/40pUjAb
Reposted by Arnout Hellemans
Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB
April 22, 2026 at 10:59 AM
Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB
Reposted by Arnout Hellemans
Reposted by Arnout Hellemans
This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot.
March 31, 2026 at 7:27 PM
This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot.
Reposted by Arnout Hellemans
I'm not saying correlation = causation, but I just want to point out that Google ranking volatility is well-correlated with crude-oil prices this month.
March 9, 2026 at 9:08 PM
I'm not saying correlation = causation, but I just want to point out that Google ranking volatility is well-correlated with crude-oil prices this month.
Reposted by Arnout Hellemans
The official statement from Caitlin Kalinowski, former head of robotics at OpenAI, about why she quit company.
I think this is the most significant ethical discussion in tech of our lifetimes.
Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
I think this is the most significant ethical discussion in tech of our lifetimes.
Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
March 8, 2026 at 12:21 PM
The official statement from Caitlin Kalinowski, former head of robotics at OpenAI, about why she quit company.
I think this is the most significant ethical discussion in tech of our lifetimes.
Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
I think this is the most significant ethical discussion in tech of our lifetimes.
Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
Reposted by Arnout Hellemans
Technical SEO isn’t just pages anymore. Agents will need a source of record: policies, pricing rules, inventory behavior, constraints, with provenance. Build a Verified Source Pack. duaneforresterdecodes.substack.com/p/the-verifi...
The Verified Source Pack Agents Trust First
The practical guide to shipping a verified source pack that turns your policies and product truth into machine-consumable facts
duaneforresterdecodes.substack.com
March 1, 2026 at 5:29 PM
Technical SEO isn’t just pages anymore. Agents will need a source of record: policies, pricing rules, inventory behavior, constraints, with provenance. Build a Verified Source Pack. duaneforresterdecodes.substack.com/p/the-verifi...
Anything for expanding reach and spend....#tinfoilhat
Google Ads support form requires you to give Google Ads reps access and rights to make changes to your ad accounts www.seroundtable.com/google-ads-s...
#googleads #google
#googleads #google
February 24, 2026 at 12:42 PM
Anything for expanding reach and spend....#tinfoilhat
Reposted by Arnout Hellemans
February 19, 2026 at 10:39 AM
Reposted by Arnout Hellemans
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/
#SitebulbWrapped
#seo
#SitebulbWrapped
#seo
February 17, 2026 at 2:00 PM
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/
#SitebulbWrapped
#seo
#SitebulbWrapped
#seo
Reposted by Arnout Hellemans
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today.
alsoasked.com/insights/paa...
alsoasked.com/insights/paa...
How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked
Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.
alsoasked.com
February 16, 2026 at 10:32 PM
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today.
alsoasked.com/insights/paa...
alsoasked.com/insights/paa...
Reposted by Arnout Hellemans
what AI reveals is just how many people have given up, or never cared to begin with
clock in, slop around, clock out
clock in, slop around, clock out
February 17, 2026 at 6:09 AM
what AI reveals is just how many people have given up, or never cared to begin with
clock in, slop around, clock out
clock in, slop around, clock out
Reposted by Arnout Hellemans
De nepmails van Infomedics zijn, in tegenstelling tot wat sommige media beweren, makkelijk te herkennen.
> Verzender is niet [email protected]
> Betaalverzoek gaat niet naar rekening.infomedics.nl
Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
> Verzender is niet [email protected]
> Betaalverzoek gaat niet naar rekening.infomedics.nl
Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
February 17, 2026 at 7:55 AM
De nepmails van Infomedics zijn, in tegenstelling tot wat sommige media beweren, makkelijk te herkennen.
> Verzender is niet [email protected]
> Betaalverzoek gaat niet naar rekening.infomedics.nl
Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
> Verzender is niet [email protected]
> Betaalverzoek gaat niet naar rekening.infomedics.nl
Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
I've had multiple cases like this, starting to really annoy me
Gmail autoreplacing my "yoooo" to "you". Who do the f do you think you are?
February 17, 2026 at 1:47 PM
I've had multiple cases like this, starting to really annoy me
Definitely worth it!
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates 💌
searchnorwich.org
Sign up for updates 💌
searchnorwich.org
February 6, 2026 at 10:11 AM
Definitely worth it!
Reposted by Arnout Hellemans
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates 💌
searchnorwich.org
Sign up for updates 💌
searchnorwich.org
January 30, 2026 at 12:55 PM
📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world.
Sign up for updates 💌
searchnorwich.org
Sign up for updates 💌
searchnorwich.org
Amen
Little reminder: Go say the good, positive things out loud.
I sometimes forget to tell the people I enjoy being around that I feel that way. Same with saying out loud when I like something.
Praise should be loudly and proudly spread! Go do that!
I sometimes forget to tell the people I enjoy being around that I feel that way. Same with saying out loud when I like something.
Praise should be loudly and proudly spread! Go do that!
January 30, 2026 at 7:23 AM
Amen
Reposted by Arnout Hellemans
2006: Less is more, don’t repeat yourself
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
January 30, 2026 at 2:38 AM
2006: Less is more, don’t repeat yourself
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
2016: Beautiful code prevents technical debt
2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us