Klaus Sommer Paulsen
@klaussommerpaulsen.bsky.social
CEO & Founder of AdventureLAB, Speaker, Educator and Author of "Integrated Storytelling by Design". Dabbling in Award-Winning Creative Strategies, Concept Development, Storytelling and Design for Themed and Branded Experiences.
If you want to deliver a proper scare experience to your guests, you should go deeper than pumpkins. A great place to begin is by joining Michael Badelt and me for our Scary Seminar at Liseberg, Gothenburg, on November 25-26.
Learn more at TheScarySeminar.com
#masterclass #scaryattraction
Learn more at TheScarySeminar.com
#masterclass #scaryattraction
October 2, 2026 at 12:50 PM
If you want to deliver a proper scare experience to your guests, you should go deeper than pumpkins. A great place to begin is by joining Michael Badelt and me for our Scary Seminar at Liseberg, Gothenburg, on November 25-26.
Learn more at TheScarySeminar.com
#masterclass #scaryattraction
Learn more at TheScarySeminar.com
#masterclass #scaryattraction
There are so many aspects of how sound and music bring richness and depth to the story and the audience experience, a topic that I am proud to explore on stage with maestros Manuel Faria and Gerard Pastor at AFRICA AMUSEMENT & ATTRACTIONS EXPO 2026.
See more at
See more at
AAAEXPO 2026 — Africa Amusement & Attractions Expo, Morocco
Where Africa's entertainment industry meets the world. Morocco 2026: 100+ exhibitors, 15+ conferences and B2B/B2G networking for leisure and attractions.
www.aaaexpo.ma
October 1, 2026 at 10:03 PM
There are so many aspects of how sound and music bring richness and depth to the story and the audience experience, a topic that I am proud to explore on stage with maestros Manuel Faria and Gerard Pastor at AFRICA AMUSEMENT & ATTRACTIONS EXPO 2026.
See more at
See more at
I am hosting a short online session on Integrated Storytelling 2.0 on September 29, and you are all invited for free!
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
September 25, 2026 at 9:03 AM
I am hosting a short online session on Integrated Storytelling 2.0 on September 29, and you are all invited for free!
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
💡 Dynamisk kreativ strategi er blot ét af de mange redskaber, vi dykker ned i til masterclassen i Integreret Storytelling på ARoS.
🎟️ Find din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis/
#storytelling #oplevelsesdesign
🎟️ Find din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis/
#storytelling #oplevelsesdesign
September 24, 2026 at 6:32 PM
💡 Dynamisk kreativ strategi er blot ét af de mange redskaber, vi dykker ned i til masterclassen i Integreret Storytelling på ARoS.
🎟️ Find din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis/
#storytelling #oplevelsesdesign
🎟️ Find din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis/
#storytelling #oplevelsesdesign
I am hosting a short online session on Integrated Storytelling 2.0 on October 1, and you are all invited for free!
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
September 24, 2026 at 9:26 AM
I am hosting a short online session on Integrated Storytelling 2.0 on October 1, and you are all invited for free!
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
For more information and to register, please visit: https://maven.com/p/ec4132/introduction-to-integrated-storytelling-2-0
#storytelling #integratedstorytelling #experiencedesign
🇬🇧 ARE YOU AT THE IAAPE EUROPE EXPO IN LONDON?
Then I dare you to find this man, MICHAEL BADELT, and ask him about THE SCARY SEMINAR we are doing at Liseberg in November.
If you cannot find him, or you're not in London, I dare you to drop by TheScarySeminar.com
#scary #storytellling #masterclass
Then I dare you to find this man, MICHAEL BADELT, and ask him about THE SCARY SEMINAR we are doing at Liseberg in November.
If you cannot find him, or you're not in London, I dare you to drop by TheScarySeminar.com
#scary #storytellling #masterclass
September 21, 2026 at 1:35 PM
🇬🇧 ARE YOU AT THE IAAPE EUROPE EXPO IN LONDON?
Then I dare you to find this man, MICHAEL BADELT, and ask him about THE SCARY SEMINAR we are doing at Liseberg in November.
If you cannot find him, or you're not in London, I dare you to drop by TheScarySeminar.com
#scary #storytellling #masterclass
Then I dare you to find this man, MICHAEL BADELT, and ask him about THE SCARY SEMINAR we are doing at Liseberg in November.
If you cannot find him, or you're not in London, I dare you to drop by TheScarySeminar.com
#scary #storytellling #masterclass
Join The Scary Seminar, hosted by Michael Badelt and yours truly, at Liseberg and learn how to master the art of fearful fun for your attractions. Learn more on TheScarySeminar.com – if you dare ☠️
#scaryexperience #attraction #halloween #masterclass
#scaryexperience #attraction #halloween #masterclass
September 17, 2026 at 2:51 PM
Join The Scary Seminar, hosted by Michael Badelt and yours truly, at Liseberg and learn how to master the art of fearful fun for your attractions. Learn more on TheScarySeminar.com – if you dare ☠️
#scaryexperience #attraction #halloween #masterclass
#scaryexperience #attraction #halloween #masterclass
I recently wrote a new article that you may find interesting:
DRESSED FOR IMMERSIVE SUCCESS
You can read the full article here: https://www.adventurelabstudio.com/dressed-for-immersive-success/
I hope you find some inspiration or insight – or even both – in it.
#immersive #experiencedesign
DRESSED FOR IMMERSIVE SUCCESS
You can read the full article here: https://www.adventurelabstudio.com/dressed-for-immersive-success/
I hope you find some inspiration or insight – or even both – in it.
#immersive #experiencedesign
September 8, 2026 at 10:45 AM
I recently wrote a new article that you may find interesting:
DRESSED FOR IMMERSIVE SUCCESS
You can read the full article here: https://www.adventurelabstudio.com/dressed-for-immersive-success/
I hope you find some inspiration or insight – or even both – in it.
#immersive #experiencedesign
DRESSED FOR IMMERSIVE SUCCESS
You can read the full article here: https://www.adventurelabstudio.com/dressed-for-immersive-success/
I hope you find some inspiration or insight – or even both – in it.
#immersive #experiencedesign
I will be at IAAPA Expo Europe in London 🇬🇧 in a few weeks, and I am looking forward to seeing old and new friends and colleagues! I still have some time slots in my calendar, so just drop me a line at [email protected] if you want to catch up.
#iaapaexpoeurope #experience
#iaapaexpoeurope #experience
September 4, 2026 at 8:05 PM
I will be at IAAPA Expo Europe in London 🇬🇧 in a few weeks, and I am looking forward to seeing old and new friends and colleagues! I still have some time slots in my calendar, so just drop me a line at [email protected] if you want to catch up.
#iaapaexpoeurope #experience
#iaapaexpoeurope #experience
If you want to get started or get better at mastering fearful fun for your attraction, we invite you to join us at The Scary Seminar at Liseberg in Gothenburg, Sweden.
We dare you to visit https://www.thescaryseminar.com 👻
#themedentertainment #masterclass #integratedstorytelling #hauntedhouse
We dare you to visit https://www.thescaryseminar.com 👻
#themedentertainment #masterclass #integratedstorytelling #hauntedhouse
September 3, 2026 at 12:30 PM
If you want to get started or get better at mastering fearful fun for your attraction, we invite you to join us at The Scary Seminar at Liseberg in Gothenburg, Sweden.
We dare you to visit https://www.thescaryseminar.com 👻
#themedentertainment #masterclass #integratedstorytelling #hauntedhouse
We dare you to visit https://www.thescaryseminar.com 👻
#themedentertainment #masterclass #integratedstorytelling #hauntedhouse
Masterclass på ARoS d. 6. oktober for alle jer, hvor fortælling og oplevelse gør en forskel
Læs mere og reserver din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis
#storytelling #univers #oplevelsesdesign #masterclass
Læs mere og reserver din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis
#storytelling #univers #oplevelsesdesign #masterclass
August 25, 2026 at 11:31 AM
Masterclass på ARoS d. 6. oktober for alle jer, hvor fortælling og oplevelse gør en forskel
Læs mere og reserver din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis
#storytelling #univers #oplevelsesdesign #masterclass
Læs mere og reserver din plads her: https://www.adventurelabstudio.com/da/integreret-storytelling-2-0-fortaellingens-fremtid-i-teori-og-praksis
#storytelling #univers #oplevelsesdesign #masterclass
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 Reserve your seat here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#Storytelling
👉 Reserve your seat here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#Storytelling
August 24, 2026 at 6:30 AM
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 Reserve your seat here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#Storytelling
👉 Reserve your seat here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#Storytelling
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 See the full description here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
👉 See the full description here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
August 22, 2026 at 7:30 AM
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 See the full description here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
👉 See the full description here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 See the full description here:
👉 See the full description here:
Integrated Storytelling 2.0 Essentials
Elevate your creative story experience design skills by mastering the professional framework of Integrated Storytelling by Design. Unlock the power of audience-centric strategy and create unforgett…
www.adventurelabstudio.com
August 21, 2026 at 2:31 PM
📣 LAST CALL for Integrated Storytelling 2.0 Essentials. Registration closes August 25, and seats are limited to 8 participants on a first-come, first-served basis.
👉 See the full description here:
👉 See the full description here:
Please help us settle an internal conversation about the timing of online courses. Thanks 😊
Join the poll here: https://www.linkedin.com/posts/klauspaulsen_onlinecourses-storytelling-training-ugcPost-7496177158017445888-Gnph
We’ll share the results in 2 weeks.
#onlinecourses #training
Join the poll here: https://www.linkedin.com/posts/klauspaulsen_onlinecourses-storytelling-training-ugcPost-7496177158017445888-Gnph
We’ll share the results in 2 weeks.
#onlinecourses #training
#onlinecourses #storytelling #training | Klaus Sommer Paulsen
Please help us settle an internal conversation about the timing of online courses such as Integrated Storytelling 2.0 Essentials* that we currently offer at AdventureLAB. Thanks 😊
#onlinecourses #storytelling #training
* https://lnkd.in/eaHzD2eC
www.linkedin.com
August 20, 2026 at 12:29 PM
Please help us settle an internal conversation about the timing of online courses. Thanks 😊
Join the poll here: https://www.linkedin.com/posts/klauspaulsen_onlinecourses-storytelling-training-ugcPost-7496177158017445888-Gnph
We’ll share the results in 2 weeks.
#onlinecourses #training
Join the poll here: https://www.linkedin.com/posts/klauspaulsen_onlinecourses-storytelling-training-ugcPost-7496177158017445888-Gnph
We’ll share the results in 2 weeks.
#onlinecourses #training
⚠️ Please note: registration for Integrated Storytelling 2.0 Essentials closes August 25.
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #OnlineCourse
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #OnlineCourse
August 20, 2026 at 6:30 AM
⚠️ Please note: registration for Integrated Storytelling 2.0 Essentials closes August 25.
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #OnlineCourse
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #OnlineCourse
I just learned that my publisher, Taylor & Francis / Routledge, is running a 20% campaign, including the 2026 2nd Edition of Integrated Storytelling by Design.
The code is Code 20APS, and you can find the book here: https://www.routledge.com/.../Paulsen/p/book/9781041039860
#storytelling #book
The code is Code 20APS, and you can find the book here: https://www.routledge.com/.../Paulsen/p/book/9781041039860
#storytelling #book
Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences.
Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend current technologies. The book merges theory with practice, offering new models for experience design and strategies to balance narratives, design, and innovation. Updated with new case studies and pra
www.routledge.com
August 19, 2026 at 1:51 PM
I just learned that my publisher, Taylor & Francis / Routledge, is running a 20% campaign, including the 2026 2nd Edition of Integrated Storytelling by Design.
The code is Code 20APS, and you can find the book here: https://www.routledge.com/.../Paulsen/p/book/9781041039860
#storytelling #book
The code is Code 20APS, and you can find the book here: https://www.routledge.com/.../Paulsen/p/book/9781041039860
#storytelling #book
On the topic of MEANING. What happens when it is missing? Revisiting my article "In the Absence of Meaningful Narrative": https://www.adventurelabstudio.com/in-the-absence-of-meaningful-narrative/ Without it, we may find ourselves replacing it with chaos.
#meaning #narrative #integratedstorytelling
#meaning #narrative #integratedstorytelling
In the Absence of Meaningful Narrative
Losing narrative erases humanity. Explore how meaning shapes healthcare, leadership, and society, and why we must guard the human experience.
www.adventurelabstudio.com
August 18, 2026 at 9:25 PM
On the topic of MEANING. What happens when it is missing? Revisiting my article "In the Absence of Meaningful Narrative": https://www.adventurelabstudio.com/in-the-absence-of-meaningful-narrative/ Without it, we may find ourselves replacing it with chaos.
#meaning #narrative #integratedstorytelling
#meaning #narrative #integratedstorytelling
⚠️ Please note: registration for Integrated Storytelling 2.0 Essentials closes August 25.
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #AdventureLABAcademy #OnlineCourse
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #AdventureLABAcademy #OnlineCourse
August 18, 2026 at 6:50 AM
⚠️ Please note: registration for Integrated Storytelling 2.0 Essentials closes August 25.
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #AdventureLABAcademy #OnlineCourse
Full details and registration here: https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2-essentials/
#IntegratedStorytelling #Storytelling #AdventureLABAcademy #OnlineCourse
We have decided to cut the number of seats for the new Integrated Storytelling 2.0 Essentials course. We want room for the dialogue and reflection that makes our sessions stand out.
https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2nd-generation-essentials/
https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2nd-generation-essentials/
August 13, 2026 at 1:40 PM
We have decided to cut the number of seats for the new Integrated Storytelling 2.0 Essentials course. We want room for the dialogue and reflection that makes our sessions stand out.
https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2nd-generation-essentials/
https://www.adventurelabstudio.com/adventurelab-academy/integrated-storytelling-2nd-generation-essentials/
I just facilitated an Integrated Storytelling 2.0 Leadership workshop with an absolutely astounding group of people. These sessions are very special, and I am looking forward to the next one. Perhaps you'll be part of it?
#integratedstorytelling #leadership #workshop
#integratedstorytelling #leadership #workshop
August 6, 2026 at 7:36 PM
I just facilitated an Integrated Storytelling 2.0 Leadership workshop with an absolutely astounding group of people. These sessions are very special, and I am looking forward to the next one. Perhaps you'll be part of it?
#integratedstorytelling #leadership #workshop
#integratedstorytelling #leadership #workshop
Just back from Holland, now off to facilitating an Integrated Storytelling 2.0 Leadership workshop in Vienna. On the road again 🙂
#leadership #integratedstorytelling #workshop
#leadership #integratedstorytelling #workshop
August 4, 2026 at 5:20 AM
Just back from Holland, now off to facilitating an Integrated Storytelling 2.0 Leadership workshop in Vienna. On the road again 🙂
#leadership #integratedstorytelling #workshop
#leadership #integratedstorytelling #workshop
There is always something very special about unboxing one's own book. Integrated Storytelling by Design, 2nd (and thoroughly revised) edition, is out now.
Learn more on IntegratedStorytelling.com
#storytelling #integratedstorytelling #book #experiencedesign
Learn more on IntegratedStorytelling.com
#storytelling #integratedstorytelling #book #experiencedesign
July 16, 2026 at 9:47 AM
There is always something very special about unboxing one's own book. Integrated Storytelling by Design, 2nd (and thoroughly revised) edition, is out now.
Learn more on IntegratedStorytelling.com
#storytelling #integratedstorytelling #book #experiencedesign
Learn more on IntegratedStorytelling.com
#storytelling #integratedstorytelling #book #experiencedesign
Level up on audience-centric story experience design!
📙Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions 2nd Edition is available now.
👉Visit IntegratedStorytelling.com to learn more.
#book #storytelling #integratedstorytelling #experiencedesign
📙Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions 2nd Edition is available now.
👉Visit IntegratedStorytelling.com to learn more.
#book #storytelling #integratedstorytelling #experiencedesign
June 29, 2026 at 7:37 AM
Level up on audience-centric story experience design!
📙Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions 2nd Edition is available now.
👉Visit IntegratedStorytelling.com to learn more.
#book #storytelling #integratedstorytelling #experiencedesign
📙Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions 2nd Edition is available now.
👉Visit IntegratedStorytelling.com to learn more.
#book #storytelling #integratedstorytelling #experiencedesign
To all my friends and fellow experientialists, storytellers, and other magicians attending Expo Asia in Hong Kong, I hope you have a marvellous time 🙂 I can't be there this year, but I hope to see you all somewhere, sometime soon. IAPPA Expo Europe London, perhaps?
#iaapa #experience
#iaapa #experience
June 10, 2026 at 8:07 PM
To all my friends and fellow experientialists, storytellers, and other magicians attending Expo Asia in Hong Kong, I hope you have a marvellous time 🙂 I can't be there this year, but I hope to see you all somewhere, sometime soon. IAPPA Expo Europe London, perhaps?
#iaapa #experience
#iaapa #experience