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Identity Digital
@identity.digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities.

Learn more ➡️ identity.digital
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One dropped letter can turn a trusted website into a convincing fake. #Typosquatting relies on lookalikes, and AI has made generating them easier.

We partner with groups like @iwf.org.uk to help keep our TLDs secure.

Read more here: https://bit.ly/4xeh9ZV
AI has compressed the timeline for launching a business, from months to weeks. As more solopreneurs and creators build at that speed, Matt Overman Identity Digital CRO, argues that #domains are becoming a cornerstone of verified identity and trust. https://bit.ly/4y749Wy
AI Acceleration Is Raising the Strategic Value of Domain Names
Matt Overman, Chief Revenue Officer at Identity Digital, explains why AI acceleration will increase the strategic value of domain names. This article originally appeared in Insight Jam, an enterpri…
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September 16, 2026 at 3:10 PM
Google Search traffic to publisher websites fell 34% over the past year, according to Chartbeat data. @axios.com says its strategy now centers on newsletters and events, channels it controls outright, alongside content optimized for AI-generated answers. https://bit.ly/4qzxaYd
Publishers are losing Google traffic as AI answers replace links
It's time to start anticipating the shift to an LLM world.
bit.ly
September 14, 2026 at 3:14 PM
Q2 2026 saw a new leader among category-specific keyword domains. "Group" took the top spot, continuing its climb from Q1. Dive into the latest #DomainTrendReport for more insights into premium sales, keywords, and top-level #domains. https://bit.ly/3U3lxN7
September 9, 2026 at 4:37 PM
37% of consumers now start their searches with an AI tool rather than a traditional search engine. Identity Digital CMO @racsterls.bio proposes that a #domain clearly signaling what you do could help brands earn credibility, with humans and with the systems surfacing content. https://bit.ly/4goN7f2
Your Domain Name Is Your Visibility Strategy in 2026
Learn the importance of your domain in boosting visibility in an AI-first world. Unlock strategies to stand out and thrive online.
bit.ly
September 7, 2026 at 3:14 PM
Our partner @lnk.bio launched a new series, A Domain of Their Own, featuring creators building a more personal online home with #customdomains. Anne of Enchanted Ephemera shares journaling inspiration and curates paper crafting supplies. Here’s why she chose .bio: https://bit.ly/4wFwv97
September 4, 2026 at 5:20 PM
.ai domain transaction volume more than tripled quarter over quarter to Escrow.com $37.7 million according to the Q2 Domain Investment Index. The average price for a one-word .ai domain also hit a new high at $535k. #dotai #domains https://bit.ly/4hGgmfP
.AI sales hit $37.7 million at Escrow.com last quarter - Domain Name Wire | Domain Name News
The party continues for .ai domain investors. Escrow.com released its Q2 Domain Investment Index (pdf) this week. It turns out the company had a bigger quarter than I thought. The company said it facilitated $160 million of domain transactions during th...
bit.ly
September 2, 2026 at 4:55 PM
Registrars can turn growth in #fractionalconsulting into new registrations. Learn how to market .group and related extensions: https://bit.ly/4pvwCC6
August 31, 2026 at 4:09 PM
AI is surfacing more about your brand before a click. Your domain could become your hardest working brand asset. Identity Digital CMO @racsterls.bio explains how a #domainname may signal relevancy in AI search results on The Marketing Front Lines podcast. https://bit.ly/4yQgteY
August 26, 2026 at 4:06 PM
The best agency revenue is often the most boring. Mark Wurtzel breaks down why #domainmanagement deserves its own line item instead of getting bundled into other services for free.
Read more on the Identity Digital blog: https://bit.ly/4x4kquS
Newsroom | Dear Agencies, Make Domains Your Domain
bit.ly
August 24, 2026 at 4:15 PM
Tech community hub Built In Seattle spoke with Zahra Sultan to find out how our Learning & Development .team makes AI skill building accessible for every employee. Read her full interview here: https://bit.ly/4wq3teq
August 21, 2026 at 5:51 PM
You've officially submitted your new #gTLD application. Now what?

The period between application submission and TLD delegation involves several distinct phases. Here's what to expect and where to focus your attention. https://bit.ly/4wu4Poq
Newsroom | After You Apply: What to Expect in ICANN's Evaluation Process
You've officially submitted your new gTLD application. Now what? Read here to discover what to expect and where to focus your attention.
bit.ly
August 19, 2026 at 4:05 PM
Consumers are 1.7x more likely to buy from a brand they trust. Identity Digital CRO Matt Overman on how domain strategy helps build that trust, for @forbes.com Business Development Council. https://bit.ly/4hrwyBz
AI, Domain Strategy And The New Speed Of Business
Registering and actively using a branded domain establishes an authoritative link between your business and its digital footprint.
bit.ly
August 17, 2026 at 3:45 PM
87% of Y Combinator founders using a new domain extension secured their exact brand name, a figure that's held firm above 80% since 2020.

See how nTLDs help #YCombinator startups stand out with stronger brand recognition. https://bit.ly/4gcVJGG
Newsroom | Y Combinator Founders Are Building Brands on New Extensions
51% of YC founders now launch on new extensions. Find out what's driving the shift and what it signals for the broader market.
bit.ly
August 13, 2026 at 4:25 PM
As a member of @lfdecentralized.bsky.social, Innovation Labs is building DNSid, an open standard for durable, verifiable AI agent identity. The goal is secure interoperability across organizations. @thenewstack.io covers the agent landscape. https://bit.ly/44HAoyT
Can DNS become the basis for AI agent identity?
The Linux Foundation's new Agent Name Service wants to give AI agents verifiable identities by piggybacking on DNS but the trust hierarchy it inherits is old, fragile, and being pushed hardest by the domain registrars who'd profit most from it.
bit.ly
August 11, 2026 at 4:26 PM
ChatGPT can now help you connect an existing #domain to a site built through prompts. As AI changes how websites get built, the domain remains a fixed point, anchoring a brand's #digitalidentity across every platform. https://bit.ly/4fzUWhC
ChatGPT Can Now Handle Your Company's Web Domain Admin - Here's How - TechRound
We previously spoke about how AI is handling HR admin. Now, OpenAI wants to handle website admin, giving ChatGPT the...
bit.ly
August 10, 2026 at 4:08 PM
One dropped letter can turn a trusted website into a convincing fake. #Typosquatting relies on lookalikes, and AI has made generating them easier.

We partner with groups like @iwf.org.uk to help keep our TLDs secure.

Read more here: https://bit.ly/4xeh9ZV
August 5, 2026 at 3:45 PM
A new @forbes.com piece by @johnkoetsier.bsky.social explores the case for DNS-anchored identity as foundational infrastructure to establish AI agent accountability, and why Vint Cerf has joined the effort. #AIAgents #DNSid https://bit.ly/4hmJyrR
Agentic ID? Vint Cerf Joins Project To Give Every AI Agent A Durable Identifier
If my agent talks to yours, how do you know it's mine? How does your agent know? A new project might help with agentic ID ... and eventually trust.
bit.ly
July 31, 2026 at 3:39 PM
The consulting market is on track to exceed $1.2 trillion by 2030, driven partly by independent practitioners going out on their own.

Selecting a #domain is one of their first steps. See how registrars can meet #consultants at the right moment. https://bit.ly/4pvwCC6
Newsroom | How to Position .group to Your Customers
Discover how registrar partners can position the .group extension and its related TLD cluster to capture the booming consultant market.
bit.ly
July 29, 2026 at 4:12 PM
Reposted by Identity Digital
The Australian Internet Governance Forum (auIGF) is back this September! Join #CODI members auDA and @identity.digital in Canberra, Australia or virtual for key discussions on the future of the Internet and the policies shaping it.

Learn more → auigf.au
auIGF
QT Canberra and online 22-23 Sept 2026
auigf.au
July 27, 2026 at 5:54 PM
For many global brands, #ICANN's 2026 New gTLD round is the first opportunity in over 14 years to secure a .Brand TLD and the window closes August 12.

A few critical considerations before you submit, from TMCH requirements to backup strings. View the full checklist: https://bit.ly/4gi0M9u
Newsroom | Key Considerations for Your .Brand TLD Launch
As you prepare your .Brand application, here are some crucial considerations to keep in mind.
bit.ly
July 27, 2026 at 3:48 PM
Google updated its #domainmigration guidelines. When migrating domains, submit Change of Address requests for every variant of the old domain, including subdomains and www and non-www versions, even unused ones. via @sejournal.bsky.social https://bit.ly/4axB1OR
Google Tightens Requirements For Domain Migrations
Google's updated domain migration guidelines introduce strict rules that expand the technical requirements for site transitions.
bit.ly
July 22, 2026 at 4:09 PM
When investors evaluate opportunities, both the registry and registrar impact their investment decisions.

The Identity Digital Investor Insights Report breaks down what drives those decisions today. #DomainInvesting https://bit.ly/4eThTMy
July 21, 2026 at 5:48 PM
Google's new ad policy update recommends pinning your domain name to your ad headline.

"Recognizable names and clear branding are becoming increasingly important in an internet economy built on trust" via strategicrevenue.com #domainnames https://bit.ly/446OZDK
Strategic Revenue
Ideas That Drive Revenue
strategicrevenue.com
July 17, 2026 at 7:52 PM
@codi.global's new Language Infrastructure Framework offers a practical way to identify where linguistics gaps exist online and how we can work to close them.

Apply it to your own work and help shape the conversation with your feedback. #CODI
🎉 We are excited to launch CODI’s #NEW Language Infrastructure Framework, a way to understand where languages succeed, where they struggle, and where the Internet can do better. Every layer matters.

Learn more: www.codi.global/newsroom/the...
July 16, 2026 at 8:00 PM
Trust forms before anyone clicks. For #independentconsultants, a descriptive domain like .group, .consulting, or .expert signals your specialization the moment your name appears in an inbox or search result.

First impressions can be the difference between a reply and a pass. https://bit.ly/4gmLFvz
Newsroom | A .group Domain Closes the Trust Gap Before You Say a Word
88% of clients weigh trust as heavily as price. A .group domain signals expertise the moment your name lands in their inbox.
bit.ly
July 14, 2026 at 5:21 PM