Rolf Skeldon
@rolfskeldon.com
Menswear designer from Wales
https://www.rolfskeldon.com/
https://www.rolfskeldon.com/
A Hundred Year Plan for Land That Used to Be Wild blog.rolfskeldon.com/2026/09/22/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
A Hundred Year Plan for Land That Used to Be Wild
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. In the seventeenth century, engineers drained the Fens of eastern England on a scale t…
blog.rolfskeldon.com
September 22, 2026 at 6:17 AM
A Hundred Year Plan for Land That Used to Be Wild blog.rolfskeldon.com/2026/09/22/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
The Burden of Potential blog.rolfskeldon.com/2026/09/21/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Burden of Potential
Photo by Kylo on Unsplash Someone told you, at some point, that you were capable of more. A teacher, a parent, a person whose opinion you respected. They meant it as encouragement, and in the momen…
blog.rolfskeldon.com
September 21, 2026 at 6:24 AM
The Burden of Potential blog.rolfskeldon.com/2026/09/21/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
I used to think I wasn't cut out for reading. I'd get to the bottom of a page and realise I hadn't taken in a word, my mind somewhere else entirely.
The fix wasn't trying harder to concentrate. It was a few small things I changed before I even opened the book.
blog.rolfskeldon.com/2026/09/20/q...
The fix wasn't trying harder to concentrate. It was a few small things I changed before I even opened the book.
blog.rolfskeldon.com/2026/09/20/q...
Quiet the Noise: On Reading When Your Mind Won’t Sit Still
I want to read more. Properly read, I mean. Not skim, not half listen to an audiobook while I’m packing orders, but sit down with a book and actually take it in. The trouble is I can get to t…
blog.rolfskeldon.com
September 20, 2026 at 9:58 AM
I used to think I wasn't cut out for reading. I'd get to the bottom of a page and realise I hadn't taken in a word, my mind somewhere else entirely.
The fix wasn't trying harder to concentrate. It was a few small things I changed before I even opened the book.
blog.rolfskeldon.com/2026/09/20/q...
The fix wasn't trying harder to concentrate. It was a few small things I changed before I even opened the book.
blog.rolfskeldon.com/2026/09/20/q...
A Nest That Hadn't Been Used Since Victoria blog.rolfskeldon.com/2026/09/19/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
A Nest That Hadn’t Been Used Since Victoria
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. In June this year, three osprey chicks hatched at RSPB Campfield Marsh in Cumbria. Tha…
blog.rolfskeldon.com
September 19, 2026 at 6:03 AM
A Nest That Hadn't Been Used Since Victoria blog.rolfskeldon.com/2026/09/19/a... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
What Forgiveness Is Actually For blog.rolfskeldon.com/2026/09/18/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
What Forgiveness Is Actually For
Photo by Pascal Debrunner on Unsplash The way forgiveness usually gets talked about, it sounds like something you do for the other person. A gift extended to someone who wronged you, an act of gene…
blog.rolfskeldon.com
September 18, 2026 at 6:14 AM
What Forgiveness Is Actually For blog.rolfskeldon.com/2026/09/18/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Reef Trainers Who Have Never Dived a Reef at Home blog.rolfskeldon.com/2026/09/17/t... #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
The Reef Trainers Who Have Never Dived a Reef at Home
Photo by Oleksandr Sushko on Unsplash Britain has no coral reefs of its own. Its coastal waters are too cold, too far north, too far from the narrow band around the equator where reef building cora…
blog.rolfskeldon.com
September 17, 2026 at 7:34 AM
The Reef Trainers Who Have Never Dived a Reef at Home blog.rolfskeldon.com/2026/09/17/t... #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
The Art of Doing Nothing Well blog.rolfskeldon.com/2026/09/16/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Art of Doing Nothing Well
Photo by Ben Turnbull on Unsplash There’s a version of rest that most of us are familiar with, and it isn’t particularly restful. The evening spent moving between screens, the weekend t…
blog.rolfskeldon.com
September 16, 2026 at 6:09 AM
The Art of Doing Nothing Well blog.rolfskeldon.com/2026/09/16/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Accidental Squirrel Solution blog.rolfskeldon.com/2026/09/15/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
The Accidental Squirrel Solution
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. Between 2019 and 2021, a team from Gloucestershire Wildlife Trust trapped thirty five …
blog.rolfskeldon.com
September 15, 2026 at 6:15 AM
The Accidental Squirrel Solution blog.rolfskeldon.com/2026/09/15/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
When Anger Is Justified blog.rolfskeldon.com/2026/09/14/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
When Anger Is Justified
Photo by Robbie Down on Unsplash Let’s be honest about something the Stoics are often misquoted on. They didn’t say anger was always wrong. They said it was almost always costly, which …
blog.rolfskeldon.com
September 14, 2026 at 6:16 AM
When Anger Is Justified blog.rolfskeldon.com/2026/09/14/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
Eight Notes That Explain Every Bird That Ever Sang blog.rolfskeldon.com/2026/09/13/e... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
Eight Notes That Explain Every Bird That Ever Sang
Photo by Nick Sokolov on Unsplash There are roughly 6,000 species of passerine birds in the world. Passerines are the perching birds, the ones most people mean when they think of birdsong, everythi…
blog.rolfskeldon.com
September 13, 2026 at 11:36 AM
Eight Notes That Explain Every Bird That Ever Sang blog.rolfskeldon.com/2026/09/13/e... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
We Made a "Top 10" List blog.rolfskeldon.com/2026/09/12/w... #slowfashion #sustainable #menswear #madeinUK #ethicalfashion #Britishbrands
We Made a “Top 10” List
No More Nobody run a slow fashion blog focused mostly on womenswear, and they’d put together a genuinely well researched Top 10 Slow Fashion Brands UK list. We got in touch to point out the o…
blog.rolfskeldon.com
September 12, 2026 at 6:12 AM
We Made a "Top 10" List blog.rolfskeldon.com/2026/09/12/w... #slowfashion #sustainable #menswear #madeinUK #ethicalfashion #Britishbrands
The Man Who Asks for Nothing blog.rolfskeldon.com/2026/09/11/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Man Who Asks for Nothing
Photo by Jordan McQueen on Unsplash There’s a particular kind of freedom that doesn’t get talked about much, probably because it doesn’t look like freedom from the outside. It loo…
blog.rolfskeldon.com
September 11, 2026 at 6:05 AM
The Man Who Asks for Nothing blog.rolfskeldon.com/2026/09/11/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
Pi Comes Back Every Year blog.rolfskeldon.com/2026/09/10/p... #RolfSkeldon #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
Pi Comes Back Every Year
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. Between the 29th of December and the 8th of January one recent winter, seventeen separ…
blog.rolfskeldon.com
September 10, 2026 at 6:15 AM
Pi Comes Back Every Year blog.rolfskeldon.com/2026/09/10/p... #RolfSkeldon #IdeasThatMatter #OceanConservation #MarineLife #ProtectOurOceans #EcoNews
The Email That Changed How the Blog Looks blog.rolfskeldon.com/2026/09/09/t... #RolfSkeldon #IdeasThatMatter #SmallBusiness #Blogging #CopyrightLaw #BuyLessBuyBetter #SlowFashion
The Email That Changed How the Blog Looks
Illustration generated using Midjourney AI. Rolf Skeldon does not use AI generated images without attribution. It arrived on a Tuesday. A formal legal notice from a rights management company, infor…
blog.rolfskeldon.com
September 9, 2026 at 6:34 AM
The Email That Changed How the Blog Looks blog.rolfskeldon.com/2026/09/09/t... #RolfSkeldon #IdeasThatMatter #SmallBusiness #Blogging #CopyrightLaw #BuyLessBuyBetter #SlowFashion
The Bird That Asks a Harder Question blog.rolfskeldon.com/2026/09/08/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
The Bird That Asks a Harder Question
There is a particular sound that most people who grew up near British moorland or estuary can recognise without ever having learned its name, a rising, bubbling call that seems to carry further tha…
blog.rolfskeldon.com
September 8, 2026 at 6:15 AM
The Bird That Asks a Harder Question blog.rolfskeldon.com/2026/09/08/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
The Man Who Needs to Be Right blog.rolfskeldon.com/2026/09/07/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Man Who Needs to Be Right
Photo by Amin Zabardast on Unsplash You’ve met him. You might occasionally be him. The man who cannot let an argument rest, who keeps returning to the point after it’s been made, who ne…
blog.rolfskeldon.com
September 7, 2026 at 6:34 AM
The Man Who Needs to Be Right blog.rolfskeldon.com/2026/09/07/t... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Simpler Wardrobe blog.rolfskeldon.com/2026/09/06/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Simpler Wardrobe
Marcus Aurelius stripped back his personal life in ways that puzzled the people around him. He was the most powerful man in the world and he chose a simple bed, plain food, and clothes that drew no…
blog.rolfskeldon.com
September 6, 2026 at 11:28 AM
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Grey Marl. Why It Works With Everything.
Grey marl is not a colour exactly. It is what happens when you spin together fibres of different natural shades and the result settles somewhere between white and charcoal, slightly heathered, slig…
blog.rolfskeldon.com
September 5, 2026 at 6:03 AM
Grey Marl. Why It Works With Everything. blog.rolfskeldon.com/2026/09/05/g... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
Solitude Without Loneliness blog.rolfskeldon.com/2026/09/04/s... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
Solitude Without Loneliness
Photo by Mayukh Karmakar on Unsplash There’s a confusion that runs through most conversations about being alone, which is that solitude and loneliness are the same experience at different int…
blog.rolfskeldon.com
September 4, 2026 at 6:17 AM
Solitude Without Loneliness blog.rolfskeldon.com/2026/09/04/s... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The River That Came Back blog.rolfskeldon.com/2026/09/03/t... #RolfSkeldon #IdeasThatMatter #WildlifeConservation #Biodiversity #NatureRecovery #ConservationWin
The River That Came Back
The River Tame runs through some of the most industrialised landscape in England. From its source in the West Midlands through Birmingham and into Staffordshire and beyond, it passes through a cent…
blog.rolfskeldon.com
September 3, 2026 at 6:34 AM
What Envy Is Actually Telling You blog.rolfskeldon.com/2026/09/02/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
What Envy Is Actually Telling You
Photo by Natalia Trofimova on Unsplash Envy has a bad reputation, and most of it is deserved. It’s uncomfortable to feel, uncomfortable to admit to, and doesn’t reflect particularly wel…
blog.rolfskeldon.com
September 2, 2026 at 6:04 AM
What Envy Is Actually Telling You blog.rolfskeldon.com/2026/09/02/w... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Farmers Who Stopped Ploughing blog.rolfskeldon.com/2026/09/01/t... #RolfSkeldon #IdeasThatMatter #SustainableLiving #FoodWaste #FoodSystem #RethinkTheSystem
The Farmers Who Stopped Ploughing
credit: Motts Farm Across Britain, a growing number of arable farmers have stopped ploughing their fields. This is not a small decision. Ploughing is one of the oldest and most fundamental acts in …
blog.rolfskeldon.com
September 1, 2026 at 6:06 AM
The Farmers Who Stopped Ploughing blog.rolfskeldon.com/2026/09/01/t... #RolfSkeldon #IdeasThatMatter #SustainableLiving #FoodWaste #FoodSystem #RethinkTheSystem
Fear of the Wrong Things blog.rolfskeldon.com/2026/08/31/f... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
Fear of the Wrong Things
Photo by simon on Unsplash Most of us are quite good at worrying. We do it consistently, often productively in its early stages, and with considerable dedication to things that haven’t happen…
blog.rolfskeldon.com
August 31, 2026 at 5:40 AM
Fear of the Wrong Things blog.rolfskeldon.com/2026/08/31/f... #RolfSkeldon #IdeasThatMatter #Mindset #Philosophy #DecisionMaking #SelfAwareness #HardTruths
The Case for Heavyweight Cotton as the Weather Turns blog.rolfskeldon.com/2026/08/30/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Case for Heavyweight Cotton as the Weather Turns
There is a version of this post that talks about the turning of the seasons and the poetry of autumn. This is not that version. This is the practical version. As the mornings get cooler, fabric wei…
blog.rolfskeldon.com
August 30, 2026 at 6:19 AM
The Case for Heavyweight Cotton as the Weather Turns blog.rolfskeldon.com/2026/08/30/t... #RolfSkeldon #IdeasThatMatter #ConsumerBehaviour #Mindset #BuyLessBuyBetter #Minimalism #SlowFashion
The Bit That Breaks First Is Never the Fabric blog.rolfskeldon.com/2026/08/29/t... #RolfSkeldon #IdeasThatMatter #SustainableLiving #Sustainability #CircularEconomy #ConsciousConsumption #RethinkTheSystem
The Bit That Breaks First Is Never the Fabric
Photo by Marcus Urbenz on Unsplash A garment rarely dies where you’d expect. Not from the fabric wearing thin, not usually. It dies from a zipper that stops sliding, a button that works loose…
blog.rolfskeldon.com
August 29, 2026 at 7:43 AM
The Bit That Breaks First Is Never the Fabric blog.rolfskeldon.com/2026/08/29/t... #RolfSkeldon #IdeasThatMatter #SustainableLiving #Sustainability #CircularEconomy #ConsciousConsumption #RethinkTheSystem