#AdForecast
ICYMI: WPP revises global ad forecast to $1.08 trillion amid trade disruptions #Advertising #DigitalMarketing #MarketTrends #AdForecast #TradeDisruptions
WPP revises global ad forecast to $1.08 trillion amid trade disruptions
WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
ppc.land
June 13, 2025 at 8:49 PM
ICYMI: WPP revises global ad forecast to $1.08 trillion amid trade disruptions #Advertising #Marketing #DigitalMarketing #WPP #AdForecast
WPP revises global ad forecast to $1.08 trillion amid trade disruptions
WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
ppc.land
June 11, 2025 at 8:48 PM
FYI: Local opposition blocked or delayed $156bn of data centre projects in 2025 #DataCenters #USVoters #LocalOpposition #PollResults #AdForecast
Local opposition blocked or delayed $156bn of data centre projects in 2025
Polling shows 75% of US voters now against nearby data centres, up from 42% a year ago. WPP Media's $1.3tn 2026 ad forecast assumes the buildout continues.
ppc.land
September 2, 2026 at 8:58 AM
FYI: Local opposition blocked or delayed $156bn of data centre projects in 2025 #DataCenters #USVoters #LocalOpposition #PollResults #AdForecast
Local opposition blocked or delayed $156bn of data centre projects in 2025
Polling shows 75% of US voters now against nearby data centres, up from 42% a year ago. WPP Media's $1.3tn 2026 ad forecast assumes the buildout continues.
ppc.land
September 2, 2026 at 8:58 AM
ICYMI: WPP revises global ad forecast to $1.08 trillion amid trade disruptions #Advertising #Marketing #DigitalMarketing #WPP #AdForecast
WPP revises global ad forecast to $1.08 trillion amid trade disruptions
WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
ppc.land
June 11, 2025 at 8:48 PM
Magna forecasts nearly $1T in global ad revenue by 2025.

Retail media + search are powering the growth.
Traditional media + auto are dragging behind.

Is this a digital growth story—or a temporary patch for deeper cracks in the ad economy?
#AdExchanger #AdForecast #RetailMedia
Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth | AdExchanger
Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.
www.adexchanger.com
June 16, 2025 at 7:41 PM