FYI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals #AddressableTV #AdvertisingTrends #UpfrontDeals #AdProfessionals #MarketingStrategy
78% of advertisers plan to factor addressable TV into 2026 Upfront deals
Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group.
ppc.land
May 17, 2026 at 10:37 AM
FYI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals #AddressableTV #AdvertisingTrends #UpfrontDeals #AdProfessionals #MarketingStrategy
FYI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals #AddressableTV #AdvertisingTrends #UpfrontDeals #AdProfessionals #MarketingStrategy
78% of advertisers plan to factor addressable TV into 2026 Upfront deals
Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group.
ppc.land
May 17, 2026 at 10:37 AM
FYI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals #AddressableTV #AdvertisingTrends #UpfrontDeals #AdProfessionals #MarketingStrategy