No way, such a consolidation in video adserving business.
November 21, 2024 at 2:27 PM
No way, such a consolidation in video adserving business.
Self checkouts have been around for decades now but you still need human staff.
Car production lines still require human oversight.
AI automated adserving still requires human oversight because "more efficient" is not always the best route etc etc etc etc
Car production lines still require human oversight.
AI automated adserving still requires human oversight because "more efficient" is not always the best route etc etc etc etc
February 24, 2026 at 3:50 PM
Self checkouts have been around for decades now but you still need human staff.
Car production lines still require human oversight.
AI automated adserving still requires human oversight because "more efficient" is not always the best route etc etc etc etc
Car production lines still require human oversight.
AI automated adserving still requires human oversight because "more efficient" is not always the best route etc etc etc etc
Yep as a long time (ex)adserving expert, I can confientally say that anything that is 'free' involves selling your data to the highest bidder which will always be someone selling you shit you dont need..
September 15, 2026 at 9:03 PM
Yep as a long time (ex)adserving expert, I can confientally say that anything that is 'free' involves selling your data to the highest bidder which will always be someone selling you shit you dont need..
This is a great article on the user retention costs of adserving websites.
I fine it fairly easy to read news sites because I’ve set my default view on the ones I use a lot on my phone to “show reader”.
I fine it fairly easy to read news sites because I’ve set my default view on the ones I use a lot on my phone to “show reader”.
March 20, 2026 at 9:52 AM
This is a great article on the user retention costs of adserving websites.
I fine it fairly easy to read news sites because I’ve set my default view on the ones I use a lot on my phone to “show reader”.
I fine it fairly easy to read news sites because I’ve set my default view on the ones I use a lot on my phone to “show reader”.
but nope… it’s just people baking in large batches with upbeat background music
would recommend
“Bread Baking Bros” on the rainforest bookstore video adserving platform
would recommend
“Bread Baking Bros” on the rainforest bookstore video adserving platform
November 26, 2024 at 6:28 AM
but nope… it’s just people baking in large batches with upbeat background music
would recommend
“Bread Baking Bros” on the rainforest bookstore video adserving platform
would recommend
“Bread Baking Bros” on the rainforest bookstore video adserving platform
but if Substack does the right thing when adserving, I will add it..
September 9, 2026 at 12:15 PM
but if Substack does the right thing when adserving, I will add it..
Google rolls out policy center improvements #GoogleUpdates #AdPolicy #AdServing #AppDevelopment #DigitalMarketing
Google rolls out policy center improvements
New labels help app publishers identify and prioritize ad serving issues.
ppc.land
April 27, 2025 at 11:54 PM
Google rolls out policy center improvements #GoogleUpdates #AdPolicy #AdServing #AppDevelopment #DigitalMarketing
Google rolls out policy center improvements #GoogleUpdates #AdPolicy #AdServing #AppDevelopment #DigitalMarketing
Google rolls out policy center improvements
New labels help app publishers identify and prioritize ad serving issues.
ppc.land
April 27, 2025 at 11:55 PM
Google rolls out policy center improvements #GoogleUpdates #AdPolicy #AdServing #AppDevelopment #DigitalMarketing
Un éditeur toucherait moins de 30% de la somme versée par l'annonceur, la commission d'un SSP oscillerait entre 10 et 15%, celle d'un DSP se situe autour des 20-25%... Le reste, c'est la "part des anges" https://t.co/8Fda8CHQjk
Smart rachète le DSP Liquid M au groupe Bertelsmann
La plateforme publicitaire, qui réunit adserving et SSP, ajoute la brique achat à son offre. L'intégration du DSP allemand à son Smart Buyers Connect devrait être effective d'ici 6 mois.
www.journaldunet.com
November 29, 2024 at 2:37 PM
Un éditeur toucherait moins de 30% de la somme versée par l'annonceur, la commission d'un SSP oscillerait entre 10 et 15%, celle d'un DSP se situe autour des 20-25%... Le reste, c'est la "part des anges" https://t.co/8Fda8CHQjk
I just watched a talk by discussing how the loss of revenue is affecting small blogs and ad revenue.
While no one _loves_ ads, the LLM apocalypse is going to force further corporate monoculture of data and adserving.
You’re getting your everything app(s), you just don’t know it yet.
While no one _loves_ ads, the LLM apocalypse is going to force further corporate monoculture of data and adserving.
You’re getting your everything app(s), you just don’t know it yet.
Leading US online publishers reported an average fall in referral traffic from Google search of 10% in May and June compared to a year earlier
UK publishers at PPA also report impact on clickthroughs
pressgazette.co.uk/media-audien...
UK publishers at PPA also report impact on clickthroughs
pressgazette.co.uk/media-audien...
UK and US publishers say Google AI is harming website traffic
US publishers reported an average fall in referral traffic from Google search of 10% in May and June compared to a year earlier.
pressgazette.co.uk
August 15, 2025 at 3:43 PM
I just watched a talk by discussing how the loss of revenue is affecting small blogs and ad revenue.
While no one _loves_ ads, the LLM apocalypse is going to force further corporate monoculture of data and adserving.
You’re getting your everything app(s), you just don’t know it yet.
While no one _loves_ ads, the LLM apocalypse is going to force further corporate monoculture of data and adserving.
You’re getting your everything app(s), you just don’t know it yet.
ATRESMEDIA PUBLICIDAD lanza ‘Optimizador de Frecuencias’, su apuesta por la cobertura eficaz en CTV
Gracias a la tecnología HbbTV y un sofisticado sistema de adserving, permite optimizar la distribución de impactos en CTV, maximizando la eficiencia.
www.programaticaly.com/otras-notici...
Gracias a la tecnología HbbTV y un sofisticado sistema de adserving, permite optimizar la distribución de impactos en CTV, maximizando la eficiencia.
www.programaticaly.com/otras-notici...
Atresmedia Publicidad lanza ‘Optimizador de Frecuencias’, su apuesta por la cobertura eficaz en CTV — PROGRAMMATIC SPAIN
Gracias a la tecnología HbbTV y un sofisticado sistema de adserving, permite optimizar la distribución de impactos en CTV, maximizando la eficiencia y eficacia publicitaria.
www.programaticaly.com
February 26, 2025 at 11:57 AM
ATRESMEDIA PUBLICIDAD lanza ‘Optimizador de Frecuencias’, su apuesta por la cobertura eficaz en CTV
Gracias a la tecnología HbbTV y un sofisticado sistema de adserving, permite optimizar la distribución de impactos en CTV, maximizando la eficiencia.
www.programaticaly.com/otras-notici...
Gracias a la tecnología HbbTV y un sofisticado sistema de adserving, permite optimizar la distribución de impactos en CTV, maximizando la eficiencia.
www.programaticaly.com/otras-notici...
PEXI lanceert MCP-server voor campagnebeheer via AI
PEXI lanceert MCP-server voor campagnebeheer via AI
Het Groningse adserving platform PEXI introduceert een publieke MCPserver waarmee marketeers hun digitale campagnes kunnen aansturen via tools als ChatGPT en Claude.
www.emerce.nl
November 28, 2025 at 5:44 AM
PEXI lanceert MCP-server voor campagnebeheer via AI
Adserving systems are fascinating in how much they trust uncontrolled data as inputs , are on speedy parts of the internet and rarely seem to get audited or filtered.
It's practically c2 as service.
It's practically c2 as service.
July 31, 2025 at 4:42 AM
Adserving systems are fascinating in how much they trust uncontrolled data as inputs , are on speedy parts of the internet and rarely seem to get audited or filtered.
It's practically c2 as service.
It's practically c2 as service.
Introducing Innovid’s Live Content Certification Program — with Disney, FOX, @nbcuniversal.com, and Paramount as our first certified partners.
https://now.innovid.com/live-content-certification-program
#LiveSports #CTV #Streaming #AdTech #Measurement #AdServing
https://now.innovid.com/live-content-certification-program
#LiveSports #CTV #Streaming #AdTech #Measurement #AdServing
December 2, 2025 at 2:06 PM
Introducing Innovid’s Live Content Certification Program — with Disney, FOX, @nbcuniversal.com, and Paramount as our first certified partners.
https://now.innovid.com/live-content-certification-program
#LiveSports #CTV #Streaming #AdTech #Measurement #AdServing
https://now.innovid.com/live-content-certification-program
#LiveSports #CTV #Streaming #AdTech #Measurement #AdServing