Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data.

Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

Footfall attribution measures whether people shown an advert later walked into a physical shop. How visits get detected, projected, and where the method fails.

Standard reports still record late uploads, so the same account shows two conversion totals. Model Comparison also excludes Search Partner, Gmail and App data.

Footfall attribution measures whether people shown an advert later walked into a physical shop. How visits get detected, projected, and where the method fails.

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

Get the guide to learn how to use attribution to showcase your impact on the business and drive more revenue.

“Data that doesn’t reflect reality is just digital fiction.” That quote floated through an old Slack thread recently—and stuck. Because let’s face it, a lot of revenue attribution models are, well, kind of fiction. That’s why the new Attentive attribution model for Shopify users is a breath of fresh air for marketers who are tired of guessing where sales are really coming from.