#AudienceTargeting
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lpnlife.bsky.social
Less Competition, Greater Marketing Opportunities 

#MarketingStrategy #ContentDistribution #DigitalMarketing #AudienceTargeting #BusinessGrowth #MarketOpportunities #ContentMarketing #CompetitiveAdvantage #BrandVisibility #Marketing
November 13, 2026 at 2:33 PM
ppc.land
FYI: Advertisers gain Samba TV targeting on Vevo's 30 million UK viewers #DigitalMarketing #Advertising #Vevo #SambaTV #AudienceTargeting
Advertisers gain Samba TV targeting on Vevo's 30 million UK viewers
12 million of Vevo's UK audience watch on a TV set, and brands can retarget linear TV viewers on music videos. Pricing and buying routes remain undisclosed.
ppc.land
November 11, 2026 at 9:50 AM
marketingnews.bsky.social
FYI: Advertisers gain Samba TV targeting on Vevo's 30 million UK viewers #DigitalMarketing #Advertising #Vevo #SambaTV #AudienceTargeting
Advertisers gain Samba TV targeting on Vevo's 30 million UK viewers
12 million of Vevo's UK audience watch on a TV set, and brands can retarget linear TV viewers on music videos. Pricing and buying routes remain undisclosed.
ppc.land
November 11, 2026 at 9:49 AM
ppc.land
ICYMI: Vibe advertisers gain Walmart shopper audiences built from store and web data #Walmart #Advertising #DigitalMarketing #RetailMarketing #AudienceTargeting
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
ppc.land
November 7, 2026 at 10:40 PM
marketingnews.bsky.social
ICYMI: Vibe advertisers gain Walmart shopper audiences built from store and web data #Walmart #Advertising #DigitalMarketing #RetailMarketing #AudienceTargeting
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
ppc.land
November 7, 2026 at 10:40 PM
ppc.land
Vibe advertisers gain Walmart shopper audiences built from store and web data #DigitalMarketing #WalmartAdvertising #DataDrivenMarketing #VibeCampaigns #AudienceTargeting
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
ppc.land
November 6, 2026 at 10:40 PM
marketingnews.bsky.social
Vibe advertisers gain Walmart shopper audiences built from store and web data #DigitalMarketing #WalmartAdvertising #DataDrivenMarketing #VibeCampaigns #AudienceTargeting
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
ppc.land
November 6, 2026 at 10:40 PM
marketingnews.bsky.social
FYI: Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #AudienceTargeting #LinkedInMarketing #DigitalAdvertising #B2BMarketing
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 4, 2026 at 10:06 PM
ppc.land
FYI: Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #AudienceTargeting #LinkedInMarketing #DigitalAdvertising #B2BMarketing
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 4, 2026 at 10:06 PM
marketingnews.bsky.social
ICYMI: Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #LinkedInAdvertising #AudienceTargeting #B2BMarketing #DigitalMarketing
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 2, 2026 at 10:05 PM
ppc.land
ICYMI: Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #LinkedInAdvertising #AudienceTargeting #B2BMarketing #DigitalMarketing
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 2, 2026 at 10:05 PM
ppc.land
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #AudienceTargeting #LinkedInMarketing #B2BMarketing #DigitalAdvertising
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 1, 2026 at 10:04 PM
marketingnews.bsky.social
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles #MicrosoftAds #AudienceTargeting #LinkedInMarketing #B2BMarketing #DigitalAdvertising
Microsoft Audience ads gain option to show only to chosen LinkedIn job roles
Search, Shopping and Dynamic Search Ads campaigns stay bid-only for B2B advertisers using LinkedIn data. Which limits still apply to company lists and reach?
ppc.land
November 1, 2026 at 10:04 PM
marketingnews.bsky.social
ICYMI: Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DataSolutions #Telecom #AdTech #DigitalMarketing #AudienceTargeting
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 27, 2026 at 8:44 PM
ppc.land
ICYMI: Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DataSolutions #Telecom #AdTech #DigitalMarketing #AudienceTargeting
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 27, 2026 at 8:44 PM
ppc.land
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DataSolutions #ConsentBasedID #DigitalMarketing #AdTech #AudienceTargeting
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 26, 2026 at 8:42 PM
marketingnews.bsky.social
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DataSolutions #ConsentBasedID #DigitalMarketing #AdTech #AudienceTargeting
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 26, 2026 at 8:43 PM
marketingnews.bsky.social
ICYMI: Meta's per-creative audiences force ad sets to stay open to all genders #DigitalMarketing #MetaAds #AdTech #AudienceTargeting #MarketingAPI
Meta's per-creative audiences force ad sets to stay open to all genders
Ad sets using it must start at age 25 or below and run to 65. Marketing API partners can test it from October 19, but Meta has not said how delivery treats it.
ppc.land
October 20, 2026 at 10:32 PM
ppc.land
ICYMI: Meta's per-creative audiences force ad sets to stay open to all genders #DigitalMarketing #MetaAds #AdTech #AudienceTargeting #MarketingAPI
Meta's per-creative audiences force ad sets to stay open to all genders
Ad sets using it must start at age 25 or below and run to 65. Marketing API partners can test it from October 19, but Meta has not said how delivery treats it.
ppc.land
October 20, 2026 at 10:32 PM
ppc.land
ICYMI: Triton Ad Platform gains Datonics third-party audience data in 12 countries #DigitalMarketing #Advertising #TritonAdPlatform #DataAnalytics #AudienceTargeting
Triton Ad Platform gains Datonics third-party audience data in 12 countries
Demographic, automotive and CPG purchase segments now sit inside TAP for audio publishers. Pricing, segment counts and refresh cadence are still undisclosed.
ppc.land
October 16, 2026 at 6:50 PM
marketingnews.bsky.social
ICYMI: Triton Ad Platform gains Datonics third-party audience data in 12 countries #DigitalMarketing #Advertising #TritonAdPlatform #DataAnalytics #AudienceTargeting
Triton Ad Platform gains Datonics third-party audience data in 12 countries
Demographic, automotive and CPG purchase segments now sit inside TAP for audio publishers. Pricing, segment counts and refresh cadence are still undisclosed.
ppc.land
October 16, 2026 at 6:50 PM
ashish240890.bsky.social
Are your B2B SaaS ads reaching the right audience but missing the right moment? 🌦️ Weather can influence context, needs, and timing—but how much does it matter when your audience sees your message?

#B2BMarketing #SaaSMarketing #AudienceTargeting
Weather-Triggered Marketing for B2B SaaS Ads
Learn how B2B SaaS marketers can use weather-triggered marketing to improve ad relevance, target local audiences, and measure campaign performance.
ashishvarghesethomas.wordpress.com
October 12, 2026 at 6:06 AM
marketingnews.bsky.social
FYI: DeepIntent gains survey-based healthcare audiences from Tunnl #HealthcareMarketing #PharmaMedia #AudienceTargeting #SurveyData #DigitalMarketing
DeepIntent gains survey-based healthcare audiences from Tunnl
Segments built on hesitancy to seek care and risk attitudes reach pharma media buyers. No price, size or lift data is disclosed, so what will they deliver?
ppc.land
October 9, 2026 at 7:12 PM
ppc.land
FYI: DeepIntent gains survey-based healthcare audiences from Tunnl #HealthcareMarketing #PharmaMedia #AudienceTargeting #SurveyData #DigitalMarketing
DeepIntent gains survey-based healthcare audiences from Tunnl
Segments built on hesitancy to seek care and risk attitudes reach pharma media buyers. No price, size or lift data is disclosed, so what will they deliver?
ppc.land
October 9, 2026 at 7:13 PM
marketingnews.bsky.social
FYI: Taboola survey: 81% of advertisers keep recycling audiences as budgets rise #DigitalMarketing #Advertising #MarketingTrends #PPC #AudienceTargeting
Taboola survey: 81% of advertisers keep recycling audiences as budgets rise
Large US and UK advertisers would move 28% of budget to the open web, respondents said. Do stated intentions turn into spend once closed-loop tracking exists?
ppc.land
October 8, 2026 at 5:34 PM