#BlackAudiences
ICYMI: TV beats social for Black audiences - and the numbers are staggering #BlackAudiences #Streaming #Television #Advertising #MediaEngagement
TV beats social for Black audiences - and the numbers are staggering
VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.
ppc.land
June 22, 2026 at 5:16 PM
FYI: TV beats social for Black audiences - and the numbers are staggering #BlackAudiences #TVEngagement #Streaming #AdEngagement #MediaConsumption
TV beats social for Black audiences - and the numbers are staggering
VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.
ppc.land
June 24, 2026 at 5:18 PM
🎙️ Advertisers, struggling to connect with Black audiences? #Podcasts are a powerful way in. 73% of Black listeners remember advertised brands, and 54% are more likely to buy when their favourite hosts mention them. More in
@nielsen.bsky.social's new article: bit.ly/3CWKOAs

#Black #BlackAudiences
Connecting through culture with Black audiences | NielsenConnecting through culture with Black audiences | Nielsen02_Elements/Icons/ArrowLeftShareClose
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement and relevant representation.
bit.ly
March 10, 2025 at 11:21 AM
Authenticity wins with #Black audiences. They are cultural trendsetters and digital leaders, engaging across mobile, video, and podcasts. Brands that understand their media habits will drive impact. @nielsen.bsky.social’s article explores how to build connections: bit.ly/3CWKOAs

#Blackaudiences
Connecting through culture with Black audiences | NielsenConnecting through culture with Black audiences | Nielsen02_Elements/Icons/ArrowLeftShareClose
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement and relevant representation.
bit.ly
February 27, 2025 at 6:01 PM