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Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.

Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.

45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.

45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.

By Raditya Alwyn Suwarto Technology has changed not only how we consume media, but also how information reaches us. In the past, most people depended on newspapers, television and radio for information about events happening around them and in other parts of the world. Today, social media platforms and smartphones allow information to reach the public almost immediately. Videos, photographs and eyewitness accounts can be shared by anyone, sometimes while an event is still happening. This development has made the media we consume more immediate and less filtered. We are now able to see events that might previously have been […]

Consumers in the UK and United States now spend almost 11 hours a day engaging with media, according to new research from Ampere Analysis, which says audiences are increasingly choosing […]