Having written and shared my thoughts on several brands and companies on my blog for many years, and having embarked on a more focused Brandology exercise this year, I thought it’s perhaps time to share my thoughts on how brands are actually connected with companies and explain my thinking a little more. Brands and companies are often seen as separate entities in the sense that a company is considered an organisation that produces products and brands which it sells in the market, as if the two have nothing to do with each other.

In my previous blog post on how brands are connected with companies, I had shared my thoughts on a new brand strategy for Titan wristwatches that I recommend. This is to strengthen the Titan brand and to enable it to compete better with international competition as well as to explore international markets at a later date. In this blog post, I’d like to share my thoughts on the creative strategy for Titan wristwatches and my campaign ideas for the brand.