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Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

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Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.

New capability helps B2B teams measure true ROI, eliminate wasted spend, and reallocate budget toward keywords and ad groups that engage target accounts Channel99, the AI-powered B2B marketing performance platform, announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial efficiency and accountability of their paid […]

Tweet Chris Golec, Founder and CEO at Channel99 discusses how modern B2B marketers still struggle with optimizing marketing outreach protocols despite their access to a wide choice of martech in this quick chat with MarTechSeries: __________ Take us through your biggest martech learnings from your time in the industry? When I started in the industry, marketing technology was dominated by consumer and B2C models aiming to solely increase volume. Demandbase took a very different approach. The primary reason I started the company was to help B2B marketers target only the businesses that can buy their product and eliminate 90% of the noise. Hence the term account-based marketing, or ABM.    Yet, despite the advent of ABM and numerous other advancements over the past 15 years, B2B marketers are still challenged today to understand the quality and economic efficiency of all their channels. My biggest learning is that despite decades of innovation, B2B marketers still struggle to focus their investments on reaching and engaging ONLY the people and businesses that can buy their products.  Tell us more about Channel99 and what inspired it? The inspiration behind Channel99 is to finally solve measurement and attribution for B2B and to provide a platform for AI and machine learning to identify opportunities for campaign adjustments or a shift in budget to maximize pipeline impact. It’s all about identifying waste, reinvesting in growth, and dramatically improving operational efficiency by eliminating the labor that used to be required for managing campaigns. Take us through some of Channel99’s latest enhancements? Until now, the Achilles heel of B2B attribution has been the inability to measure view-through engagement. In fact, 80% of B2B web traffic arrives without a traceable click, all of which traditionally gets into a bucket labeled “Direct”.   At Channel99, we recognize that many of those visitors likely saw an ad, read a social post, or maybe received an email, and then visited the web site, all without clicking. That’s why we have developed view-through technology to detect the actual source of this traffic. We use “smart pixels” that get placed in ad creatives across the internet, and on LinkedIn, we have integrated with a new Company Intelligence API that allows us to draw relationships between when a company reads a social post and then subsequently visits the web site. Because a huge amount of high value engagement can be properly attributed to LinkedIn, this is a substantial leap forward, with a potential to transform  ROI and other KPI’s by 50-90%. Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard What stands out for you regarding the current state of martech, given this fast evolving space? Naturally, the answer is AI. However, most applications of AI thus far in the martech space have been in content marketing, with the end goal of increasing productivity.   While that is valuable, I believe AI will have a much bigger impact on the execution and optimization of marketing investments.   In the long run, this is a much bigger opportunity for companies as it will increase sales pipelines for less money, reduce labor overhead, and allow for faster execution. What would you tell today’s B2B marketers about attribution tactics and data? If B2B marketers do not measure their view through attribution, they will be making decisions with only ~10% of the information that’s currently available. With this data gap, they’re flying blind, and putting their teams and AI-powered analyses at a tremendous disadvantage. As martech evolves and the typical scope of work for a marketing team changes in tandem with it: how do you feel the future of marketing will start to look like? It will not be long before all the various marketing technology and media platforms will be connected to Gen AI (via MCP servers) allowing automated workflows to create, launch and optimize campaigns to maximize sales pipelines. Not only will ROI improve, but the operational efficiency will skyrocket by eliminating many tasks that now happen between clients and agencies. Some roles will become more strategic, and others may go away entirely.    Some last takeaways you’d share with everyone in marketing and martech? The martech sector is on the cusp of unprecedented innovation over the next few years, with the potential to far outstrip any advancements delivered over the past decade. Additionally, the growing interoperability of different technologies will continue to slash inefficiencies and help marketers focus on the levers that drive real results. Thanks to these advancements, the days of re-packaging marketing results to bolster KPI’s or drive variable bonuses will soon be behind us. Marketing Technology News: BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Visibility Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs. * About Channel99 * About Christopher Golec About Channel99 Channel99, is a B2B marketing technology company founded by Chris Golec (fmr. Demandbase) About Christopher Golec Chris is Founder and CEO of Channel99 Tweet

Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions By embedding this unified data layer into generative AI platforms, marketers can move beyond static reporting and into real-time strategy execution.

Channel99, B2B marketing performance platform provider, today announced the integrations via an MCP server of its Marketing Intelligence Data with leading generative AI solutions, including OpenAI's ChatGPT, Microsoft Copilot, and Anthropic's Claude Cowork. The new capability enables B2B marketing leaders to work directly with their cross-channel marketing performance data inside the artificial intelligence tools they use every day. Channel99's Marketing Intelligence Data platform unifies marketing performance data across all B2B channels to tie it directly to pipeline.

Channel99 unveils a transformative Paid Search Optimization platform that enhances B2B marketing investments through AI-driven insights.

Channel99 has introduced a groundbreaking feature for B2B marketers, enabling one-click activation of dynamic audiences across multiple platforms, enhancing lead generation.

Channel99, a groundbreaking AI-driven platform, enhances B2B marketing by integrating with LinkedIn's Company Intelligence API, transforming attribution measurement for campaigns.

Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.