Communicating ocean progress is harder than it looks.

Lead with 10.01% protected and you tell a story of momentum.

Lead with 1.3% effectively managed and you tell a story of accountability.

Both are true.

www.unep-wcmc.org/en/news/worl...

#Community30x30 #30x30 #TogetherForTheOcean #MPAs

‘In the ocean, we manage to make conservation very complicated…’

Meet the team! Co-founder Belinda Bramley believes that we need a community-led approach to manage MPAs.

#MPAs #30x30 #ProtectedAreas #Community30x30 #ProtectedAreasFoundation #MarineConservation #MPA #MPAday

‘If we didn’t do it, who would?’

Meet the team! Here’s how co-founder @duncan-macrae.bsky.social’s long-lasting love of the ocean inspired him to help create the Protected Areas Foundation.

#MeetTheTeam #MPAs #30x30 #ProtectedAreas #Community30x30 #ProtectedAreasFoundation #MarineConservation

On #MPADay, we're looking back at our work with @protectedareasfdn.bsky.social

We built their brand, website and comms strategy to support their work moving #MPAs from paper protection to active, community-led management.

🔗 https://protectedareasfoundation.org/

#30x30 #Community30x30