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#### Startup CPG Newswire: _Jöey Nordic Seed Crisps Named 2027 sofi Award Finalist by the Specialty Food Association_ PRESS RELEASE — NEWS PROVIDED BY Zach Goodwin for Jöey Nordic Seed Crisps **TORONTO, ON (October 2026)** — Jöey Nordic Seed Crisps, the gluten-free, keto-friendly seed cracker brand inspired by Scandinavian crispbread, has been named a sofi finalist in the 2027 sofi™ Awards for the Bakery, Breads & Crackers category by the Specialty Food Association. SFA will unveil the winners at sofi Award ceremony live at Winter FancyFaire, Sunday, January 17, 2027, from 5 to 7 p.m! Made with seven organic super seeds, including protein- and fiber-rich watermelon seeds, Jöey Nordic Seed Crisps are nut-free, crunchy and made with a short, clean ingredient list. Founder Joseph Chen created them after a 2019 trip to Sweden, reimagining traditional crispbread as a crispier snack that pairs with cheese and dips or goes straight from the bag. The recognition comes after a busy and productive year for Jöey Nordic Seed Crisps. Since late spring, the brand has debuted new flavours at the Summer Fancy Food Show, won a 2026 Startup CPG Shelfie Award in the Healthy Snack category, and made an on-air deal with Manjit Minhas on CBC’s Dragons’ Den. “This one belongs to everyone who has been part of the JÖEY journey. Our team, our retail partners, and every customer who picked up a bag and told a friend. We set out to make a gluten-free, 7-seed cracker with clean ingredients that still tastes incredible, and it means a lot to see that vision recognized on this stage” founder Joseph Chen stated. The sofi Awards are considered the top honor in the $219-billion specialty food industry. Past winners include some of today’s most recognizable and successful brands such as Ben & Jerry’s, Kettle Chips, Fage Yogurt, Stonewall Kitchen, and Vermont Creamery. For more information on Jöey Nordic Seed Crisps, visit joeynordicseedcrisps.com or follow on Instagram at @joeyseedcrisps. **About Jöey Nordic Seed Crisps** Jöey Nordic Seed Crisps are gluten-free, all organic crackers with seven organic super seeds, including protein and fiber rich watermelon seeds. Inspired by Scandinavian crispbread, the crisps are crunchy, nut-free & made with a short, clean ingredient list that is easy to feel good about. Founder Joseph Chen created Jöey after a 2019 trip to Sweden, reimagining crispbread as a premium, gluten-free snack. He began selling at a farmers’ market in 2022, and the brand has grown since, moving from local markets to retailers across North America.The brand is also a Startup CPG Shelfie Award winner in the Healthy Snack category and appeared on CBC’s Dragons’ Den, making a deal with Manjit Minhas. _**If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form** here. _ _The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website._ **Join Startup CPG!** Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands. If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.

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A no-cook blackout menu for two: cold brew, creamy oats, couscous and bean-tahini crispbread. Vegan recipes, a blackout story and an honest kitchen review.