#DoubleVerify
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unusualwhales.bsky.social
Holy - look at this unusual trade

DoubleVerify, $DV, is down 39% after earnings yesterday.

But one hour before earnings, Unusual Whales saw a $600,000 $DV 20 strike put expiring 03/21/205.

They made millions in 24 hours.

Unusual.
March 1, 2025 at 2:33 AM
numb.comfortab.ly
Should've hired TripleVerify.
Musk tweets quote from "DoubleVerify" company that brands are safe on Twitter
April 13, 2024 at 1:08 AM
unusualwhales.bsky.social
Holy - look at this unusual trade

DoubleVerify, $DV, is down 39% after earnings yesterday.

But one hour before earnings, Unusual Whales saw a $600,000 $DV 20 strike put expiring 03/21/205.

They made millions in 24 hours.

Unusual.
March 1, 2025 at 2:32 AM
techmeme.com
Adalytics: DoubleVerify, IAS, and Human Security, paid by advertisers to detect bots, regularly miss such traffic; DoubleVerify missed 21% of bot visits (Patience Haggin/Wall Street Journal)

Main Link | Techmeme Permalink
March 29, 2025 at 2:11 AM
tuxedocatfish.bsky.social
"The problem grew magnitudes in 2024. New research from digital advertising company DoubleVerify found that AI crawlers and scrapers caused an 86% increase in “general invalid traffic” in 2024 — that is, traffic that doesn’t come from a real user."
January 19, 2025 at 6:22 PM
joshsternberg.com
Nielsen buying DoubleVerify for $2.15 billion.

Verification Wars take an interesting turn.

www.nielsen.com/news-center/...
Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform | NielsenNielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform | Nie...
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30% Premium to the 60-trading day...
www.nielsen.com
August 6, 2026 at 10:23 PM
techmeme.com
DoubleVerify says there is a jump in AI click farms, including a network of 200+ websites called Synthetic Echo, designed to siphon ad revenue from real outlets (Kate Knibbs/Wired)

Main Link | Techmeme Permalink
January 15, 2025 at 6:35 PM
numb.comfortab.ly
Apparently initially they dared to show correct data.
Musk: Thank you DoubleVerify for correcting your mistake regarding brand safety on this platform.
April 13, 2024 at 1:52 AM
newsguy.bsky.social
Nielsen, the audience measuring company, is acquiring the digital-media monitor DoubleVerify in a $2.15 billion all-cash transaction. www.nielsen.com/news-center/2...
Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform | Nielsen
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30% Premium to the 60-trading day...
www.nielsen.com
August 6, 2026 at 10:21 PM
campuscodi.risky.biz
Security firm DoubleVerify has found SkyWalk, a network of iOS games that serve ads inside invisible windows.

The malicious code was traced back to the UniSkyWalking iOS mobile framework

doubleverify.com/blog/web/pro...
November 23, 2025 at 1:17 PM
marketingnews.bsky.social
FYI: DoubleVerify brings post-bid measurement to LinkedIn Audience Network #DoubleVerify #LinkedInMarketing #B2BAdvertising #DigitalMarketing #PostBidMeasurement
DoubleVerify brings post-bid measurement to LinkedIn Audience Network
DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally.
ppc.land
June 2, 2026 at 4:45 AM
ppc.land
DoubleVerify reports surge in AI-powered fraudulent mobile applications #AIFraud #AdFraud #MobileApps #DigitalMarketing #CyberSecurity
DoubleVerify reports surge in AI-powered fraudulent mobile applications
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
ppc.land
September 30, 2025 at 8:28 PM
marketingnews.bsky.social
DoubleVerify reports surge in AI-powered fraudulent mobile applications #AIFraud #AdFraud #MobileApps #DigitalMarketing #CyberSecurity
DoubleVerify reports surge in AI-powered fraudulent mobile applications
DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.
ppc.land
September 30, 2025 at 8:28 PM
joshsternberg.com
Twitter’s 2023 ad revenue was reportedly down 50% y/o/y to about $2.5 billion. Advertisers have not come back.

Today, though, Twitter execs are promoting a DoubleVerify “analysis” that found Twitter has a Brand Safety Rate of 99%

What’s that mean? Nothing but Twitter execs circling the wagons
Twitter CEO Linda Yaccarino tweets: 9:04 M twitter.com 凸 + Post Linda Yaccarino & X @lindayaX Follow Since joining @X, I've had hundreds of meetings with Media Holding Companies and Brands to specifically discuss Brand Safety. Advertisers depend on tools and accurate ratings to determine ad partnerships. We've acted on every request — building more capabilities and establishing deeper partnerships, including one with@doubleverify. Yet, for months, DV displayed an extremely low and misleading Brand Safety Rating for X. That's had a significant impact on our business. Now that the error has been recognized, apologized for and corrected -- I urge those advertisers who have made partnership decisions with X based on the erroneous data to reconsider. Your customers are on X and they will certainly thank you. Twitter global agency lead Missy Hunter posts on LinkedIn: “X is a safe place for our partners. Thank you DoubleVerify for acknowledging our 99.99% Brand Safety Rate.”
April 13, 2024 at 1:12 AM
ppc.land
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS #AdTech #DigitalMarketing #Advertising #Viewability #InvalidTraffic
Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.
ppc.land
June 2, 2026 at 2:22 PM
ppc.land
FYI: DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12% #DoubleVerify #AdFraud #DigitalMarketing #BrandSafety #AdTech
DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%
Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.
ppc.land
July 10, 2026 at 9:54 PM
marketingnews.bsky.social
FYI: DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12% #DoubleVerify #AdFraud #DigitalMarketing #BrandSafety #AdTech
DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%
Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.
ppc.land
July 10, 2026 at 9:54 PM
bristei.bsky.social
Nielsen steps up in the media sector's measurement wars, with deal to acquire DoubleVerify for more than $2B

variety.com/2026/tv/news... via @variety
Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
variety.com
August 6, 2026 at 9:11 PM
marketingnews.bsky.social
DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets #DoubleVerify #TikTok #Pangle #DigitalMarketing #BrandSafety
DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
ppc.land
August 16, 2026 at 1:33 PM
ppc.land
DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets #DoubleVerify #TikTok #Pangle #DigitalMarketing #BrandSafety
DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets
Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout.
ppc.land
August 16, 2026 at 1:33 PM
carlosdiazruiz.com
DoubleVerify is threatening a lawsuit against an NGO that exposed the failure of ad verification to prevent ads from funding harmful content. It would be a strategic lawsuit against public participation (SLAPP), an intimidation tactic often used to silence NGOs and journalists.

1/ 🧵
April 17, 2025 at 7:09 AM
adtechgod.com
Lumen too.

www.adexchanger.com/platforms/ru...
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research | AdExchanger
Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.
www.adexchanger.com
November 24, 2024 at 4:13 AM
newdigitalage.bsky.social
Digital Leaders of Tomorrow: Anya Libova, DoubleVerify

newdigitalage.co/programmatic...

#digital #adtech #media
Digital Leaders of Tomorrow: Anya Libova, DoubleVerify - New Digital Age
In episode eight of season three, The Wires 2024 Ad Tech Rising Star award winner, DoubleVerify's Anya Libova, explores media measurement, advertising and marketing's DEI challenges, supporting the ne...
newdigitalage.co
January 9, 2025 at 3:23 PM