#Geotargeting
GeoBroadcast Solutions is now Aktira.

Backed by $60 million of capital, the company behind the MaxxCasting and Zonecasting FM signal-boosting and geotargeting products has a new name and, notably, is now offering a no-upfront-cost model.
GeoBroadcast Solutions Is Now Aktira in Ownership Change - Radio World
GeoBroadcast Solutions announced Thursday that it has rebranded as Aktira, resulting in an entirely new business model for the radio technology company.
www.radioworld.com
September 25, 2026 at 1:17 PM
Cell broadcast only works if people act fast.

Twice-yearly public warning drills can test message design, timing, and geotargeting—then tune alerts using action-latency feedback.

The idea: https://ideas.xsbrt.com/DrillTunedCellAlertsTurnWarningsIntoFastAction202609211pban4Idea
September 21, 2026 at 11:05 PM
What do the states SC, NV, NH, NM, MI & VA have in common....cause that's where Andy Beshear's PAC (In This Together PAC) has been geotargeting digital ads like this for the last few weeks on Facebook + Instagram

Let the race for 2028 begin...
September 21, 2026 at 12:59 AM
Amazon refuerza el geotargeting con una herramienta para detectar oportunidades publicitarias por región

ecommerce-news.es/amazon-refue...
Amazon refuerza el geotargeting con una herramienta para detectar oportunidades publicitarias por región - Ecommerce News
Amazon expande su capacidad de publicidad segmentada con una nueva función enfocada en ayudar a las marcas a comprender cómo funcionan...
ecommerce-news.es
September 18, 2026 at 4:15 AM
Here's the digital political ad spending on Meta + Google's platforms in #FL27 - Maria Salazar's district (includes data thru Sept 8)

It's likely underestimating the true number a little - there are ads geotargeting only a few zips that aren't included

aarenge.shinyapps.io/2026_meta_CD...
September 17, 2026 at 3:35 PM
Someone really got the geotargeting of their Instagram ad wrong - I don't think I'll be travelling to Hull for a pub quiz.
September 10, 2026 at 1:38 PM
Also: what a breach number actually counts, Ring's new encryption default, and the Snipping Tool button you have never pressed.
This week: your phone wasn't listening, but your TV is
Good morning! Cox Media Group told advertisers its Active Listening software could pick up conversations through phones, TVs and smart speakers. The FTC found no audio at all and says the service was really reselling email lists bought from data brokers and making up the geotargeting. Three of this week's six main stories got less frightening once I opened the source material. Smart TVs really do sample what's on their screens, and the piece has a table of what the setting is called on each brand and where to look for it. **In this issue:** * Cox Media Group told advertisers it was listening to you. The FTC says it never was. * Your smart TV can track what you watch. * Who is ShinyHunters, and why is that name in every breach letter? * Ring is throwing away its key to your videos * Does technology make us lonely? * Also this week: a false antivirus warning, an FTC lawsuit over Amazon's ad prices, and 19 browser add-ons gone bad * You already use the Snipping Tool. Look at what it does now. * Plus: three scams making the rounds * And the Scary Headline of the week: 39 ways to beat a passkey * * * Cox Media Group told advertisers it was listening to you. The FTC says it never was. Cox Media Group and two partners sold advertisers a service called Active Listening, pitched as software that could pick up conversations through phones, TVs and smart speakers. The FTC's case says it never collected any audio at all. What it really did was resell email lists bought from data brokers and invent the geotargeting. The $930,000 in redress goes to the small businesses that bought the service, not to anyone whose conversations were supposedly recorded. The tracking that explains the eerie ad is the ordinary kind, and there's a great deal more of it. _Learn_ * * * Your smart TV can track what you watch. The technology is automatic content recognition. Your television samples what's on its own screen, turns it into a fingerprint and matches it against a library, the way Shazam matches a song. Samsung told advertisers its sets take a sample every 500 milliseconds. Researchers at three universities found the traffic still running while a set was being used as an external display, so plugging in a cable box or a console doesn't get you out of it. Every brand calls the setting something different, and the article has a table with the names and where to find them. _Learn_ * * * Who is ShinyHunters, and why is that name in every breach letter? A hacking group claimed it took hundreds of millions of customer records. Somebody loaded the file and counted, and the number came down hard. The first figure in a breach story is almost always a count of rows in a database, and one person can be a hundred rows. Carhartt's 24.9 million came down to 12.9 million once duplicates and test accounts were taken out, and a claimed 14 million Panera records held 5.1 million unique email addresses. The breach still happened either way, and the headline number was never a count of people. _Learn_ * * * Ring is throwing away its key to your videos Ring's new encryption default destroys the company's own copy of your video keys after 24 hours, which closes a door Ring left open for years. Shared clips sit outside that arrangement. The moment a video goes through a share link, the donation tool or Neighbors, it's no longer covered. Police asking Ring for footage get less than they used to, but "Ring can't unlock it" and "police get nothing" are two different sentences. The encrypted file can still be handed over. _News_ * * * Does technology make us lonely? Loneliness gets compared to smoking fifteen cigarettes a day. The researcher behind that number keeps a page on her own website correcting the way people quote it, so I started there. The piece goes through where the figure came from, who the survey data says is loneliest, and what the evidence supports about whether a phone causes any of it. It's the longest thing I've published, and it's a sit-down-with-coffee read rather than a quick one. _Blog_ * * * Also this week: a false antivirus warning, an FTC lawsuit over Amazon's ad prices, and 19 browser add-ons gone bad A Windows pop-up telling you Microsoft Defender Antivirus is turned off is wrong, and Microsoft has confirmed the bug on its own release health page. The FTC and 22 states sued Amazon over a surcharge on ad prices that the states say reaches shoppers; Amazon says there's no evidence of that. Nineteen Chrome and Edge extensions were caught carrying a wallet drainer and a keylogger, five of them bought from their original developers and turned bad in an update. Android 17 adds two network protections, including a carrier-side 2G shutoff aimed at the fake towers behind scam texts. _News_ * * * **If you only read one:** the smart TV piece. It's the one with something to go change tonight, and the control is filed under a different name on every brand. * * * ### 5-Minute Tech Tip Windows key + Shift + S dims the screen and lets you drag a box around anything, and the picture goes onto the clipboard ready to paste. That part hasn't changed in years. What's new is the row of buttons across the top of the Snipping Tool: a shape menu that captures one whole window cleanly, a timer for catching a menu before it closes, a Text actions button that pulls the words out of a picture and reads QR codes, and Quick redact, which blacks out email addresses and phone numbers. Windows warns that redact misses street addresses and account numbers, and that warning is correct. * * * ### Fresh Trouble **The MyChart results email.** An email says your test results are ready, with a sign-in button that opens a copy of the MyChart login page. Epic says a later version tells you to press Windows and R and paste something to unlock the "full report," which installs malware instead. Open the portal from your provider's own site or app. (MyChart) **The parking meter QR code.** A sticker carrying somebody else's QR code is pasted over the real one on the meter and sends you to a fake payment page. (FTC) **The dealership with no record of your order.** Scammers are copying car dealership websites, taking the deposit, and leaving the buyer to find out at the counter. (FTC) * * * ### Scary Headline of the Week _"39 New Methods That Compromise Passkey Authentication"_ I've told you to set up passkeys, so a headline counting 39 ways to beat them deserves an answer. The research is real. A company called Token collected 39 published techniques for getting into an account protected by a passkey. None of the 39 breaks the cryptography, and the report says so directly. The attacks go after what stands around it: the browser, the password manager, the service that syncs your passkey between devices, the account recovery process, and the person clicking Approve. Most of them are also aimed at corporate logins with an IT department behind them. Token sells dedicated hardware authenticators, and the report recommends dedicated hardware. The findings stand on their own, and you should know who is making the recommendation. **Verdict:** 39 ways to beat a passkey is still not a reason to go back to passwords. Somebody can phish a password out of you in one message, and every one of these 39 needs control of something you own first. Set up passkeys. Then look at how each account lets you recover it, because recovery is the door this research keeps walking through. Seen a headline this week that scared you? Reply and send it. It might get next week's verdict. * * * ### Help Fresh From Cache grow This newsletter is free and written by one person. If it earns its spot in your inbox, there are two ways to help. Forward this email to one person who might want it, and if it was forwarded to you, subscribe to get your own copy every Tuesday. And if you would rather chip in a few dollars, there is a support page now. Thank you for your support. * * * Did you go looking for that setting on your TV, and could you find it? Hit reply. Joel
www.freshfromcache.com
September 8, 2026 at 3:00 PM
The alliance reminded the commission that visual enhancements are part of Advanced Emergency Information that can supplement, but not replace, EAS transmissions.

www.tvtechnology.com/regulatory-l...
AWARN Alliance Addresses 3.0, Authentication, Geotargeting, Symbology In FCC Filing
The alliance’s comments are in response to a Further Notice on improving emergency alerting
www.tvtechnology.com
September 4, 2026 at 1:17 PM
Geotargeting 101.🤷‍♂️
And we know what GMaps does in the US from the Gulf and Denali/McKinley situations.
August 30, 2026 at 5:58 PM
How AI Agents Reduce Admin Busywork by 75% and Transform Logistics Geotargeting

How AI Agents Reduce Admin Busywork by 75% and Transform Logistics Geotargeting Logistics operations have always depended on speed, accuracy, and coordination. Yet behind every on-time delivery is a mountain of…
How AI Agents Reduce Admin Busywork by 75% and Transform Logistics Geotargeting
How AI Agents Reduce Admin Busywork by 75% and Transform Logistics Geotargeting Logistics operations have always depended on speed, accuracy, and coordination. Yet behind every on-time delivery is a mountain of administrative work that consumes hours, increases costs, and slows down decision-making. From manual data entry and document handling to shipment tracking and customer communication, these repetitive tasks create bottlenecks that prevent teams from focusing on strategic growth.
www.wiredwizard.net
August 27, 2026 at 12:02 AM
Technology is moving faster than legal ethics rules.

A growing debate over geotargeting and geofencing is raising questions about juror influence, free speech, and whether courts need a new framework for the digital era.

More: bit.ly/4xdF6kx
August 21, 2026 at 7:06 PM
A federal judge’s concerns that lawyers may have violated professional conduct rules by using digital technology to find and sway potential jurors in a patent dispute raises fresh questions about attorneys’ use of “geotargeting,” legal ethics lawyers and professors say.
Geotargeting Debate Makes Comeback in Delaware Patent Dispute
A federal judge’s concerns that lawyers may have violated professional conduct rules by using digital technology to find and sway potential jurors in a patent dispute raises fresh questions about attorneys’ use of “geotargeting,” legal ethics lawyers and professors say.
bit.ly
August 21, 2026 at 2:41 PM
3/4
3) 7-day hyperlocal offer: run the same creative across buckets with a small local incentive (same-day pickup or €3 off) and compare conversion by postcode.

Decision rule: pick the bucket with >20% lift vs baseline and scale to neighbouring postcodes. Small geotargeting = big signal. 📍📈
August 19, 2026 at 7:03 AM
they don't even *sell* those here, though. the advertising firm behind this campaign has mastered dream invasion but cannot figure out basic geotargeting
August 9, 2026 at 2:28 AM
🧵 3/3 · pagadas o geotargeting para difundir esos mensajes?
August 4, 2026 at 3:32 PM
Per VPAP (www.vpap.org/offices/us-r...), the share of VA01 voters living in Richmond or the Richmond suburbs/exurbs is over half, so they definitely should be focusing there. But yes, geotargeting digital, radio, newspaper, etc. in the rest of the district for sure...
vpap.org
Your Window into Virginia Politics
www.vpap.org
August 3, 2026 at 6:37 PM
If they are buying all that TV in the Richmond market to reach CD O1 they are wasting some serious money. We have so much local radio around the NNK and Middle Peninsula, that's where they should be. Plus geotargeting digital.
August 3, 2026 at 6:14 PM