#HillCurves
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ppc.land
Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 6, 2026 at 6:11 AM
marketingnews.bsky.social
ICYMI: Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 7, 2026 at 6:11 AM
ppc.land
ICYMI: Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 7, 2026 at 6:11 AM
marketingnews.bsky.social
Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 6, 2026 at 6:10 AM