#MediaSpend
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marketingnews.bsky.social
FYI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #RetailMedia #MediaSpend #DigitalMarketing #AdTech
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 9, 2026 at 12:38 PM
marketingnews.bsky.social
ICYMI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #MediaSpend #RetailMedia #Q12026 #DigitalMarketing
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 7, 2026 at 12:37 PM
patriciaclark.bsky.social
Online media spend accounted for 65.4% of last year’s total marketing & advertising spend of $551.9 billion.This year predicted to rise to 69.2% of total media spend $585.6 billion

#adtech #mediaspend #digitaladvertising #onlineadvertising #advertising

www.marketingcharts.com/television-2...
US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts
Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.
www.marketingcharts.com
February 27, 2025 at 11:15 AM
ppc.land
ICYMI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #MediaSpend #RetailMedia #Q12026 #DigitalMarketing
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 7, 2026 at 12:38 PM
ppc.land
FYI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #RetailMedia #MediaSpend #DigitalMarketing #AdTech
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 9, 2026 at 12:40 PM
patriciaclark.bsky.social
Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players

#videogames #advertising #marketing #adtech #gaming #gamers #roblox #twitch #mediaspend #ads #influencermarketing

variety.com/2025/gaming/...
Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)
According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry.
variety.com
July 3, 2025 at 10:49 AM
patriciaclark.bsky.social
Ranked: Where Advertisers Are Spending on Social Media
In 1H 2024, more than two-thirds of U.S. ad spending went to Meta Platforms’ Facebook & Instagram, totaling nearly $75 billion.

#adtech #socialmedia #mediaspend #advertising #meta #tiktok #marketing

www.visualcapitalist.com/the-social-m...
Visualizing the Social Media Giants Dominating Ad Spend
Today, Meta captures over two-thirds of digital ad spending on social platforms, driven by its vast reach and ad-targeting capabilities.
www.visualcapitalist.com
February 28, 2025 at 12:06 PM
patriciaclark.bsky.social
The cost of tariffs visualized: What 5 charts say about the future of ad spend

Full impact remains to be seen ,but early projections point to a market that’s already bracing for impact.

#adtech #advertising #marketing #tvadvertising #digitaladvertising #mediaspend

digiday.com/marketing/th...
The cost of tariffs visualized: What 5 charts say about the future of ad spend
Digiday has collated five charts to show how President Trump's latest tariffs will likely impact ad spend, and platforms
digiday.com
April 14, 2025 at 4:18 PM
ppc.land
Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 6, 2026 at 6:11 AM
patriciaclark.bsky.social
Led by dominant gains from PHD & OMD, Omnicom Media Group was the net new media billings winner ($7.659 billion) by a wide margin in 2024 according to Comvergence

#omnicom #advertisingagencies #holdingcompanies #advertising #marketing #mediaspend #adagency #adtech

www.mediapost.com/publications...
Fueled By PHD, OMD, Omnicom Leads 2024 Media Business Gains
With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024.
www.mediapost.com
March 31, 2025 at 12:47 PM
patriciaclark.bsky.social
Online media spend in the US reached $360.9B last year, +14.2% from 2023, according to Winterberry

Online media spend accounted for about 65.4% of last year’s of $551.9 billion

#adtech #advertising #mediaspend #onlineadvertising #digitaladvertising

www.marketingcharts.com/television-2...
US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts
Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.
www.marketingcharts.com
February 21, 2025 at 4:40 PM
marketingnews.bsky.social
ICYMI: Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 7, 2026 at 6:11 AM
ppc.land
ICYMI: Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 7, 2026 at 6:11 AM
marketingnews.bsky.social
Explaining Hill curves #Marketing #HillCurves #MediaSpend #MarketingMix #DiminishingReturns
Explaining Hill curves
Hill curves are the function marketing mix models use to describe diminishing returns on media spend. How the two parameters work, and where the shape fails.
ppc.land
September 6, 2026 at 6:10 AM
ppc.land
Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #MediaSpend #RetailMedia #MarketingNews #Q12026
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 6, 2026 at 12:36 PM
ppc.land
OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend
OpenX enables automated partner discounts to preserve media budgets
OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.
ppc.land
September 21, 2025 at 6:39 PM
marketingnews.bsky.social
Criteo hits $1B media spend but retail media losses drag Q1 2026 results #Criteo #MediaSpend #RetailMedia #MarketingNews #Q12026
Criteo hits $1B media spend but retail media losses drag Q1 2026 results
Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard.
ppc.land
May 6, 2026 at 12:34 PM
marketingnews.bsky.social
OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend
OpenX enables automated partner discounts to preserve media budgets
OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.
ppc.land
September 21, 2025 at 6:39 PM
smcla.bsky.social
US Online #MediaSpend in 2024 and the Outlook for 2025 - Marketing Charts
US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts
Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.
buff.ly
February 20, 2025 at 10:34 AM
patriciaclark.bsky.social
Advertisers are losing the programmatic media-buying arms race, with the level of "wasted" ad spending rising 34% to $26.8 billion

#media #advertising #adtech #programmatic #mediaspend #mediabuying #marketing #digitaladvertising #martech

www.mediapost.com/publications...
ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic areas, and also launched a new online tool for tracking it.
www.mediapost.com
August 15, 2025 at 12:33 PM