#LinearTV
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sternengucker.bsky.social
Finding movies like this one by accident while zapping was always very rewarding. #linearTV has its merits.
November 13, 2026 at 11:00 AM
ppc.land
FYI: Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds #Streaming #TVAds #DigitalMarketing #AdSpend #LinearTV
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
Across 30 brands, streaming ads converted at 3.49% against 0.69% on linear, as linear spend hit a seven-quarter low. What does the price gap mean for TV buyers?
ppc.land
October 29, 2026 at 8:44 PM
marketingnews.bsky.social
FYI: Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds #Streaming #TVAds #DigitalMarketing #AdSpend #LinearTV
Streaming takes 48.7% of US TV ad spend on 21.9% of impressions, iSpot finds
Across 30 brands, streaming ads converted at 3.49% against 0.69% on linear, as linear spend hit a seven-quarter low. What does the price gap mean for TV buyers?
ppc.land
October 29, 2026 at 8:45 PM
allesfliesst.bsky.social
"Komm, wir kopieren Mehdi Hasan, das klappt im amerikanischen Internet super, dann passt das Konzept auch ins deutscheste, überambitionierte LinearTV!!1!" ☝️
October 18, 2026 at 9:32 AM
marketingnews.bsky.social
FYI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #Advertising #Marketing
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 8, 2026 at 7:07 AM
ppc.land
FYI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #Advertising #Marketing
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 8, 2026 at 7:07 AM
ppc.land
ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 6, 2026 at 7:06 AM
marketingnews.bsky.social
ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 6, 2026 at 7:06 AM
ppc.land
Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #Advertising #Multiscreen
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 5, 2026 at 7:05 AM
marketingnews.bsky.social
Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #Advertising #Multiscreen
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 5, 2026 at 7:05 AM
ppc.land
FYI: Explaining linear TV #LinearTV #Television #MediaTrends #StreamingVsLinear #Broadcasting
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
October 1, 2026 at 4:54 PM
marketingnews.bsky.social
FYI: Explaining linear TV #LinearTV #Television #MediaTrends #StreamingVsLinear #Broadcasting
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
October 1, 2026 at 4:53 PM
ppc.land
ICYMI: Explaining linear TV #LinearTV #Television #Streaming #OnDemand #TVRegulations
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
September 29, 2026 at 4:52 PM
ppc.land
ICYMI: Magnite clients gain Cint studies that pair brand lift with sales lift #DigitalMarketing #BrandLift #SalesLift #MediaBuying #LinearTV
Magnite clients gain Cint studies that pair brand lift with sales lift
Agencies and media sellers get a linear TV beta plus purchase benchmarks for retail, telecom, tech and QSR. What can seller-funded measurement really prove?
ppc.land
September 29, 2026 at 3:55 PM
marketingnews.bsky.social
ICYMI: Explaining linear TV #LinearTV #Television #Streaming #OnDemand #TVRegulations
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
September 29, 2026 at 4:51 PM
marketingnews.bsky.social
ICYMI: Magnite clients gain Cint studies that pair brand lift with sales lift #DigitalMarketing #BrandLift #SalesLift #MediaBuying #LinearTV
Magnite clients gain Cint studies that pair brand lift with sales lift
Agencies and media sellers get a linear TV beta plus purchase benchmarks for retail, telecom, tech and QSR. What can seller-funded measurement really prove?
ppc.land
September 29, 2026 at 3:55 PM
ppc.land
Explaining linear TV #LinearTV #Television #Streaming #Media #Broadcasting
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
September 28, 2026 at 4:51 PM
marketingnews.bsky.social
Explaining linear TV #LinearTV #Television #Streaming #Media #Broadcasting
Explaining linear TV
Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.
ppc.land
September 28, 2026 at 4:50 PM
westmecklenburg-gegen-rechts.de
Neue finnische Forschungsergebnisse differenzieren die bisherige Debatte um Bildschirmzeit bei Kindern: Nicht die Dauer des Medienkonsums ist entscheidend, sondern die Art der Nutzung digitaler Angebote.
Den Effekt gab es im LinearTV auch schon, z.B. BRalpha. Wurde natürlich abgewickelt...
Warum Bildschirmzeit das Gehirn von Kindern sogar fördern kann
Entwarnung aus Finnland: Forscher sehen digitale Medien nicht per se als Risiko, sondern als Chance für die geistige Entwicklung
www.derstandard.at
August 22, 2026 at 7:31 AM
ppc.land
FYI: Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out #Viaplay #Advertising #AdSales #LinearTV #DigitalMarketing
Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
ppc.land
July 21, 2026 at 10:46 AM
ppc.land
ICYMI: Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out #Viaplay #Advertising #SalesGrowth #DigitalMarketing #LinearTV
Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
ppc.land
July 19, 2026 at 10:45 AM
ppc.land
Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out #Advertising #DigitalMarketing #LinearTV #EBITDA #MediaSales
Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
ppc.land
July 18, 2026 at 10:45 AM
ppc.land
FYI: Gracenote: missing show data is costing CTV billions in linear TV ad budgets #CTV #AdBudgets #LinearTV #MediaProfessionals #Advertising
Gracenote: missing show data is costing CTV billions in linear TV ad budgets
Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.
ppc.land
May 17, 2026 at 3:24 PM