ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 6, 2026 at 7:06 AM
ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising
ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising
Comcast credits TV plus streaming with 2X the return of single-tactic buys
Linear TV supplied 71% of multiscreen reach for advertisers and streaming 21%, with 8% overlap, in H1 2026. Which partner measured each lift, and against what?
ppc.land
October 6, 2026 at 7:06 AM
ICYMI: Comcast credits TV plus streaming with 2X the return of single-tactic buys #Comcast #Streaming #LinearTV #MultiscreenMarketing #VideoAdvertising