#MadTech
Agency remuneration models, a forecasted 7.5% rise in global ad spend, and my mother-in-law's shopping habits; all discussed in today's MadTech Podcast...

#adtech #madtech #podcast
Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend
The MadTech Podcast · Episode
open.spotify.com
December 6, 2024 at 1:00 PM
Loved chatting to Rob Bradley of CNN for the MadTech Podcast this week. We dive headfirst into Google’s big week - both the Cookie chaos and the monopoly ruling.

#adtech #madtech #cnn #google #cookie #chrome
CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend  - ExchangeWire.com
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to d...
www.exchangewire.com
April 25, 2025 at 3:14 PM
Ad tech M&A hitting the news again this week - after yesterday's Viant x Lockr deal, T-Mobile have now added Blis to other recent acquisitions like Vistar. Moves are being made...

#adtech #M&A #blis
MadTech Daily: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup
The MadTech Podcast · Episode
open.spotify.com
March 6, 2025 at 8:58 AM
I’ve been thinking a lot about techlash discourse & the flattening of what we mean by “educational technology.” I haven’t seen many people critiquing EdTech™️ while also making arguments for creative applications of digital tools/media—so I did! #literacies

open.substack.com/pub/trevoral...
Down with EdTech! Long live MADTech!
Resisting RETVRN pedagogy & embracing postdigital aesthetic education
open.substack.com
April 22, 2026 at 7:32 PM
👏 "I am, in no way shape or form writing this article as some sort of mealy-mouth apologia for EdTech. I am nervous, however, about the rise of tech-lash inspired, synthetic, and schoolish pedagogies being framed as liberatory for the sole reason that they are analogue." - @mraleosays.bsky.social
Down with EdTech! Long live MADTech!
Resisting RETVRN pedagogy & embracing postdigital aesthetic education
trevoraleo.substack.com
April 22, 2026 at 11:53 AM
In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.
www.exchangewire.com/ew-podcast/j...
March 27, 2025 at 2:59 PM
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know #AdTech #DigitalMarketing #CTV #Podcast #MarketingInnovation
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know
ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.
ppc.land
May 3, 2026 at 9:33 AM
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know #AdTech #DigitalMarketing #CTV #Podcast #MarketingInnovation
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know
ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.
ppc.land
May 3, 2026 at 9:33 AM
Enjoyed this chat. I got particularly passionate about the EU’s new AI framework, which I think is essential and can only hope isn’t too little too late.

#ai #podcast #adtech #madtech
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.
www.exchangewire.com/ew-podcast/t...
February 7, 2025 at 11:06 AM
Taken from the beautiful pink pages of ExchangeWire's Industry Review 2025 - Ciarán O'Kane turns his pen to the ad tech use case for AI.

Download the report now for more AI insights - link in comments.

#adtech #ai #deepseek #genAi #madtech #sketch
January 28, 2025 at 9:53 AM
The MadTech Podcast is now on Youtube! Catch our first ExchangeWireTV episode, plus all our new MadTech Daily podcasts on the channel now.

Don't forget to like and subscribe... ✌️

www.youtube.com/@exchangewir...
April 3, 2025 at 9:25 AM
I’m so down with banning extractive LMS, preventing student use of AI, etc. but at the risk of being a pedant, I also really want draw a distinction between EdTech & media/art/design tech. More reading books & class discussions but also let kids create stuff!

trevoraleo.substack.com/p/down-with-...
Down with EdTech! Long live MADTech!
Resisting RETVRN pedagogy & embracing postdigital aesthetic education
trevoraleo.substack.com
August 23, 2026 at 10:58 PM
Last week on the MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree were joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discussed OpenAI’s Sora, DeepSeek, and China’s AI labelling law.
www.exchangewire.com/ew-podcast/a...
October 15, 2025 at 11:24 AM
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Daniel Sichel, managing director at Webtopia. They discuss Google’s CMA search trouble, TikTok cutting content moderation, and more.
www.exchangewire.com/ew-podcast/w...
October 17, 2025 at 10:58 AM
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.
www.exchangewire.com/ew-podcast/t...
February 7, 2025 at 11:03 AM
Delighted to have @teamgingermay.bsky.social partnering with us for ATS London!

#adtech #madtech #ats2025 #madtechmoney
We’re excited to announce that GingerMay is a partner for @exchangewire.bsky.social's ATS London x MadTechMoney in 2025.

Join founders, investors, and C-level executives as they discuss key challenges and innovations in the adtech space. Secure your spot here: ow.ly/yeKr50V0c0M
February 20, 2025 at 2:14 PM
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.
www.exchangewire.com/ew-podcast/p...
January 30, 2026 at 10:55 AM
Take a look at the ExchangeWire Youtube, featuring our first video episode of the MadTech Podcast...
The MadTech Podcast is now on Youtube! Catch our first ExchangeWireTV episode, plus all our new MadTech Daily podcasts on the channel now.

Don't forget to like and subscribe... ✌️

www.youtube.com/@exchangewir...
April 3, 2025 at 9:27 AM
ICYMI: Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know #AdTech #DigitalMarketing #CTV #SyntheticAudiences #Podcast
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know
ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.
ppc.land
May 4, 2026 at 9:34 AM
I swear this isn’t mealy mouthed apologia for Big EdTech! I loathe it like everyone else. I just worry that the RETVRN backlash will help rebrand regressive & alienating teaching methods as brave humanist praxis just because they’re analog. More here ⤵️

trevoraleo.substack.com/p/down-with-...
Down with EdTech! Long live MADTech!
Resisting RETVRN pedagogy & embracing postdigital aesthetic education
trevoraleo.substack.com
September 3, 2026 at 1:16 AM
ICYMI: Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know #AdTech #DigitalMarketing #CTV #SyntheticAudiences #Podcast
Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know
ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.
ppc.land
May 4, 2026 at 9:34 AM
Really enjoyed chatting to Shirley on the #madtech podcast this week, great discussion. Couldn’t resist the Amazon/James Bond villain analogy…
In this MadTech Podcast episode, we are joined by independent ad tech expert Shirley Marschall to discuss The Information Commissioner’s Office investigations into TikTok, Reddit and Imgur, Amazon’s sales continuing to climb during a boycott period, and more.
www.exchangewire.com/ew-podcast/s...
March 7, 2025 at 11:51 AM
ICYMI: LLM visibility tools, agentic buying, and the slow death of precision targeting #LLM #DigitalMarketing #AdTech #Podcast #TargetedAdvertising
LLM visibility tools, agentic buying, and the slow death of precision targeting
ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.
ppc.land
April 7, 2026 at 12:30 PM
🔊 New today - the excellent John Wright stopped by ExchangeWire HQ to discuss all things in-game advertising and monetisation.

💸 How gaming monetisation has evolved in recent years
🎮 The trends shaping the future of in-game advertising
🕹️ How developers can balance monetisation with experience
John Wright on the Trends Shaping In-Game Advertising and Monetisation - ExchangeWire.com
In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion abo...
www.exchangewire.com
March 27, 2025 at 12:25 PM