#MarketingMixModeling
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scottgraffius.bsky.social
📌 Pinterest Inc. references my "Lifespan (Half-Life) of Social Media Posts" research in an article on their business blog!

See the details in my article: scottgraffius.com/blog/files/p...

#Pinterest #Marketing #SocialMedia #SocialMediaResearch #MarketingMixModeling #MMM
July 6, 2026 at 5:03 PM
bluealphalabs.bsky.social
Stuck between basic MMM tools and enterprise-level complexity? Our latest guide helps growth-stage and mid-market brands find the perfect Marketing Mix Modeling solution.

bluealpha.ai/the-best-mar...

#MarketingMixModeling #GrowthMarketing #MMM #MidMarketBrands #MarketingROI #MarketingAttribution
The Best Marketing Mix Modeling Software for Mid-Market Brands | BlueAlpha
Choosing the right Marketing Mix Modeling software gives lean teams data-driven insights to optimize budgets, pinpoint top channels, and stay competitive.
bluealpha.ai
March 27, 2025 at 12:42 PM
ppc.land
FYI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #Measurement #MarketingMixModeling #CPGBrands #MarketingStrategy
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 12, 2026 at 7:00 AM
ppc.land
ICYMI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPGBrands #ClosedLoopMeasurement #DigitalMarketing
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 10, 2026 at 6:59 AM
ppc.land
IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPG #DataDrivenMarketing #Measurement
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 9, 2026 at 6:58 AM
ppc.land
Kochava fixes the MMM data problem marketers didn't know they had #Marketing #DataAnalytics #MarketingMixModeling #DataValidation #Measurement
Kochava fixes the MMM data problem marketers didn't know they had
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
ppc.land
January 18, 2026 at 1:43 PM
ppc.land
Kochava study shows TikTok impact 35% higher with marketing mix modeling #Kochava #TikTokMarketing #MarketingMixModeling #MobileApps #AttributionModeling
Kochava study shows TikTok impact 35% higher with marketing mix modeling
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
ppc.land
September 28, 2025 at 10:12 AM
marketingnews.bsky.social
FYI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #Measurement #MarketingMixModeling #CPGBrands #MarketingStrategy
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 12, 2026 at 7:00 AM
marketingnews.bsky.social
ICYMI: IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPGBrands #ClosedLoopMeasurement #DigitalMarketing
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 10, 2026 at 6:59 AM
marketingnews.bsky.social
IAB says legacy measurement is cheating retail media out of its real value #RetailMedia #MarketingMixModeling #CPG #DataDrivenMarketing #Measurement
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
ppc.land
April 9, 2026 at 6:58 AM
marketingnews.bsky.social
Kochava fixes the MMM data problem marketers didn't know they had #Marketing #DataAnalytics #MarketingMixModeling #DataValidation #Measurement
Kochava fixes the MMM data problem marketers didn't know they had
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
ppc.land
January 18, 2026 at 1:44 PM
marketingnews.bsky.social
Kochava study shows TikTok impact 35% higher with marketing mix modeling #Kochava #TikTokMarketing #MarketingMixModeling #MobileApps #AttributionModeling
Kochava study shows TikTok impact 35% higher with marketing mix modeling
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
ppc.land
September 28, 2025 at 10:12 AM
pymc-labs.bsky.social
Production MMM breaks when influencers aren't interchangeable, campaigns shift, and channels enter mid-series.

Part III of our Nürnberger case study tackles all three. 27%+ CPL reduction:

dub.sh/5LLFAJ9

#MarketingMixModeling #BayesianStatistics #PyMC
June 2, 2026 at 3:02 PM
pymc-labs.bsky.social
How do you build an end-to-end #MMM leaders can trust?

Our new case study shows a transparent, reproducible #Bayesian workflow with uncertainty, lift, forecasting, and budget simulation.

Check the Case study here 👉 dub.link/FwwUUNA

#MarketingMixModeling #PyMCLabs
December 11, 2025 at 4:03 PM
adexchanger.com
📉 In this week’s AdExchanger Talks🎙️, Maor Sadra of INCRMNTAL explains why marketing mix modeling (MMM) isn’t the right fit for performance advertisers. Learn why it’s outdated and what’s better for app marketers. 🎧 #AdTech #MarketingMixModeling
Measurement Real Talk, With INCRMNTAL’s Maor Sadra | AdExchanger
MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL's Maor Sadra.
bit.ly
February 11, 2025 at 4:39 PM
newsfile.bsky.social
Lifesight Launches MCP to Bring Unified Marketing Measurement Directly Into Claude and ChatGPT #AI #Lifesight #Marketing #MarketingMixModeling #Advertising #Publishing
New York, New York--(Newsfile Corp. - June 11, 2026) - Lifesight, the agentic unified marketing measurement platform, today announced the launch of Lifesight MCP. This innovative connector, built on the open Model Context Protocol (MCP), gives users direct, secured access to their company's live marketing measurement data directly within Claude (Desktop) and ChatGPT (Custom Connectors) with no analyst intervention, API tokens, or coding.The new integration fundamentally transforms how marketing...
dlvr.it
June 11, 2026 at 8:13 PM
marctechjohn.bsky.social
Marketing Mix Modeling and the Next Wave of ROI Optimization

read more : www.martechcube.com/marketing-mi...

#MarketingMixModeling #ROIOptimization #martech #martechnews #martecharticles #martechinterview
www.martechcube.com
May 8, 2026 at 1:13 PM
joaomatosdigital.bsky.social
MMM is about revenue, costs and time. It works in a strategic perspective.
MTA is about user behavior, and preferable online channels. It works in tactic perpesctive. medium.com/dp6-us-blog/... #marketingmixmodeling #multitouchattribution #google #dataanalysis #marketinganalytics #marketingmeasure
MMM vs. MTA: When is each marketing measurement method more advantageous?
Discover the differences between MMM and MTA, the data requirements, and when to use each approach to measure marketing results
medium.com
April 17, 2026 at 4:30 PM