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xtrainnings.substack.com
Your campaign is not stagnant – why should your measurement strategy and KPI’s remain the same?
The latest on Extra Innings.

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#KPI #MeasurementStrategy #CampaignStrategy

open.substack.com/pub/xtrainni...
Stop Measuring Your Campaign Like It's Still Day One
Your KPIs shouldn’t be carved in stone.
open.substack.com
October 28, 2025 at 2:34 PM
beefedai.bsky.social
End-to-End Process Control Plan: From PFMEA to SPC Implementation

https://beefed.ai/en/process-control-plan-pfmea-spc

#ProcessControlPlan #PfmeaToSpc #SpcImplementation #ControlPlanTemplate #MeasurementStrategy
End-to-End Process Control Plan: From PFMEA to SPC Implementation
beefed.ai
August 10, 2026 at 3:35 AM
xtrainnings.substack.com
Keep the reporting data to a minimum but collect as much data as you can because you never know when you will need it.

The latest on Extra Innings.

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#DataStrategy #MeasurementStrategy #DataManagement #KPIs #RareDiseaseCampaign

open.substack.com/pub/xtrainni...
Collect Like a Hoarder, Report Like a Minimalist
We’re drowning in data.
open.substack.com
October 21, 2025 at 3:11 PM
xtrainnings.substack.com
Have we all forgotten what the letter K means in KPI? Stop labeling 15 different metrics as KPI’s. The more “keys” you have the less important they really are.

My latest post on Extra Innings.

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#MeasurementStrategy #KPIs #CampaignAnalysis
The Strategic Imperative: Don't Lose the "K" in KPI (Especially in Healthcare Marketing)
The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.
xtrainnings.substack.com
August 25, 2025 at 3:04 PM
xtrainnings.substack.com
The latest from Extra Innings - When trying to quantify success, sometimes you need to think outside the box.

dantwohig.substack.com/p/counting-c...

#Analytics #MarketingAnalytics #MeasurementStrategy #DataStrategy #PharmaceuticalMarketing #PharmaStrategy
Counting Coffee Cups for Science
How we measured awareness in rare disease marketing when traditional metrics failed us
dantwohig.substack.com
June 10, 2025 at 2:33 PM