Allstate, Maybelline, and Capital One are among the brands showing up to a red carpet event ahead of the anniversary special.

CBS Entertainment Group's advertising profile, including ad spend, recent creative, company contacts, & the analysis you need to reach key decision makers and generate more business.

Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was sp

US retailers and wholesalers grew total media ad spending 13.9% in H1 2025, but growth slowed to 6.9% in H2 2025, according to a January report from MediaRadar.

We sift through from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

Assessing ExxonMobil’s climate change communications (1977–2014), Supran, Geoffrey, Oreskes, Naomi

Spend for films, TV shows and streaming services fell 12%, 27% and 28% between May and October, according to MediaRadar

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SpaceXが発表した四半期決算により、X（旧Twitter）の広告収入が買収前の3分の1となる3億6,700万ドルに激減した実態が判明した。「Premium+」等への注力や広告主復帰の主張とは裏腹に、MediaRadar等の調査でも厳しさが浮き彫りである。

MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and competitive performance MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform. This deal brings together MediaRadar’s granular TV ad occurrence and spend data with VideoAmp’s advanced national and […]

MediaRadar's collaboration with VideoAmp introduces advanced audience ratings to their ad intelligence platform, enhancing advertising analysis and planning.

The integration combines MediaRadar’s television advertising occurrence and spending data with VideoAmp’s national and local audience ratings.— _This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology._ **Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.**

We sift through from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

The companies collectively spent less than $3.3 million on the social media platform from January to September, compared to $170 million a year ago, according to MediaRadar The post Disney, Comcast, L...

The brand is investing more in its marketing to bring in new consumers, convince lapsed consumers to pick up a box, and speak more to adults.

Key takeaways Volgens gegevens van MediaRadar heeft Novo Nordisk in de eerste negen maanden van 2025 aanzienlijk meer uitgegeven aan reclame voor GLP-1-geneesmiddelen dan Eli Lilly. Novo investeerde naar schatting 487 miljoen dollar (407 miljoen euro) in de promotie van zijn afslankmiddel Wegovy en diabetesmedicijn Ozempic, meer dan het dubbele van de 214 miljoen dollar […]