#VideoAmp
This is a cookie cutter AI-driven layoff

• 20% of staff
• Flatter org structure
• Quote about how AI changes everything - “We believe AI is a major platform shift”

It’s notable because they also laid off the CTO. So who’s driving the AI transformation of their business or will Claude do that too?
VideoAmp Cuts Staff as AI Agents Take Center Stage
VideoAmp Cuts Staff as AI Agents Take Center Stage
www.wsj.com
August 7, 2026 at 3:01 PM
Baby Peter Ligouri during his FX era (left) and today (head of Nielsen competitor VideoAmp)
March 26, 2026 at 5:40 AM
U.S. Joint Industry Committee Re-Certifies Comscore, iSpot, and VideoAmp for 2026-2028 Term#United_States#New_York#iSpot#VideoAmp#Comscore
U.S. Joint Industry Committee Re-Certifies Comscore, iSpot, and VideoAmp for 2026-2028 Term
The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp for the upcoming 2026-2028 term, ensuring enhanced transparency in audience measurement.
third-news.com
September 22, 2026 at 12:53 PM
TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
September 22, 2026 at 7:45 PM
The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies.

The JIC’s methodology evaluates and scrutinizes TV currency, which is the agreed-upon metric or unit of value that advertisers use to buy and sell TV ad inventory.
TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
adweek.it
September 22, 2026 at 5:14 PM
January 8, 2025 at 6:18 AM
On average, CBS use of VideoAmp and 'internal data' inflates the viewership by approximately 2.72 million viewers per show compared to the Nielsen Live+7 numbers released by STV+ on 11/6/24. That's a lot of household pets joining in as co-viewers.

#SaveNCISHawaii #NCISHawaii @Skydance
November 11, 2024 at 9:40 PM
CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season. #Ratings #PriceIsRight #YR #BoldandBeautiful #LMAD #CBS #VideoAmp
'The Price is Right' & 'The Young and the Restless' Average More Than 5 Million Daily Viewers in Delayed Ratings
CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season.
www.soapoperanetwork.com
November 19, 2024 at 12:28 AM
Netflix is working with VideoAmp to provide data to advertisers that buy ad time for WWE Monday Night Raw. There's a good chance too Raw will rank in Netflix's weekly top 10 chart.
Will there be ratings for WWE Monday Night Raw for Netflix?
Netflix is reportedly working with VideoAmp to provide data to advertisers, including those that buy ad time for WWE Monday Night Raw. And Nielsen will cover...
youtu.be
November 14, 2024 at 10:21 PM
Several months after ditching Nielsen for VideoAmp, Paramount has reached a new agreement to utilize Nielsen's measurement, data and analytics products once again.
Paramount reaches new measurement agreement with Nielsen
Months after its prior contract expired, Paramount and Nielsen are working together once again.
thedesk.net
February 3, 2025 at 8:19 PM
Nielsen was about 9.3M last year - the 10.1 was from Videoamp b/c CBS was still beefing with Nielsen then.
January 13, 2026 at 6:52 PM
An analysis I did back in November showed that CBS's reported VideoAmp numbers add around 2-3m to Nielsen's numbers. That's a lot of dogs and cats registering as 'co-viewers'.

#SaveNCISHawaii #CBSRatingsNews
January 29, 2025 at 3:54 AM
#BlueBloods Audience Hit a Season High With Series Finale, CBS Reports
Blue Bloods Audience Hit a Season High With Series Finale, CBS Reports
The Reagans went out on a high note. CBS is reporting that Friday’s Blue Bloods series finale averaged 6.7 million total viewers (according to VideoAmp Overnight data; Paramount is not contracted with...
tvline.com
December 16, 2024 at 10:59 PM
@variety.bsky.social On average, CBS’s use of VideoAmp and 'internal data' was inflating their viewership by approximately 2.72 million viewers per scripted show compared to the Nielsen Live+7 numbers released by STV+ on 11/6/24. #SaveNCISHawaii #NCISHawaii
January 7, 2025 at 7:15 PM
CBS and its parent company Paramount stopped using Nielsen data in October. They now use VideoAmp, but wouldn't tell me if they'd release VideoAmp figures connected to the NFL game.

The NFL released Nielsen data on Tuesday, which is how we know how many viewers tuned in to CBS.
On Monday, we asked officials at CBS Sports if the network intended to release viewership figures for the Bears-Lions game on Thanksgiving. We didn't get an answer.

But, now we know that CBS came in second among the three networks that aired football on Turkey Day.
NFL: 141 million watched football on Thanksgiving Day
Fox sports won the day, while CBS came in second, according to Nielsen data released by the league.
thedesk.net
December 3, 2024 at 10:53 PM
Viewership numbers on #PaulJoshua, per per VideoAmp and Netflix: Main event scored an estimated average minute audience (AMA) of 33 million Live+1 viewers globally from opening to closing bell.
December 23, 2025 at 6:34 PM
VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement
VideoAmp expands AWS partnership for privacy-enhanced measurement
Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.
ppc.land
July 10, 2025 at 5:32 AM
VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement
VideoAmp expands AWS partnership for privacy-enhanced measurement
Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.
ppc.land
July 10, 2025 at 5:33 AM
VideoAmp Collaborates with Family Entertainment Television for Advanced Advertising Measurement#USA#New_York#Advertising#VideoAmp#FETV
VideoAmp Collaborates with Family Entertainment Television for Advanced Advertising Measurement
Discover how VideoAmp's partnership with Family Entertainment Television enhances advertising metrics and audience insights for family networks.
third-news.com
May 20, 2026 at 4:03 PM
Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement. #Advertising #BigData #USA
VideoAmp renews measurement partnership with Paramount
Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
dlvr.it
January 8, 2025 at 3:51 PM
[The] "...move to rely exclusively on VideoAmp, which is not accredited by the Media Rating Council, raises 'additional concerns.'
“Unlike Nielsen, which adheres to rigorous quality and accuracy standards, this substitute provider’s data lacks..."

#SaveNCISHawaii
Nielsen CEO Says Paramount Is Demanding 'Nearly 50%' Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," Karthik Rao told clients
thewrap.com
November 15, 2024 at 3:32 PM
What Netflix says is the viewership isn’t always so, but it is difficult to verify. Nielsen, Comscore and VideoAmp are the three certified metric measurements. Few media publications will pay for access to those—they are very expensive & hard to understand—but the San Diego Steamroller can and does:
May 20, 2026 at 1:29 PM
VideoAmp measured the recent Golden Globes 9% higher than Nielsen. Even if you should knock about 9% off of the Raw on Netflix debut because of that, that's still about 2x the 2024 average on USA Network.

This is NOT apples-to-oranges. It's almost apples-to-apples. It's... Gala-to-Fuji.
January 11, 2025 at 8:57 PM
Nov 26: Another week of Nielsen Live+7 ratings. This is the total viewership of the live broadcast plus 7 days of delayed viewing (DVR, Paramount+, CBS.com).

This is not VideoAmp + 'internal data.' Nielsen is an accredited, third-party measurement provider.

#SaveNCISHawaii #SevenMonths
November 27, 2024 at 8:04 PM
📰 New article by Suzanne Willard, Makoto Uchida, Amaran Asokkumar, Long Chen, Vidya Sagar Ravipati, Shreya Mohanty

How VideoAmp uses Amazon Bedrock to power their media analytics interface

#AWS #AI #MachineLearning
How VideoAmp uses Amazon Bedrock to power their media analytics interface
In this post, we illustrate how VideoAmp, a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data using Amazon Bedrock.
aws.amazon.com
June 12, 2025 at 5:56 PM