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ppc.land
Explaining Media Rating Council #MediaRatingCouncil #MediaMeasurement #Advertising #Viewability #DigitalMarketing
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 5, 2026 at 2:02 PM
marketingnews.bsky.social
Explaining Media Rating Council #MediaRatingCouncil #MediaMeasurement #Advertising #Viewability #DigitalMarketing
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 5, 2026 at 2:02 PM
ppc.land
VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement
VideoAmp expands AWS partnership for privacy-enhanced measurement
Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.
ppc.land
July 10, 2025 at 5:32 AM
marketingnews.bsky.social
VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement
VideoAmp expands AWS partnership for privacy-enhanced measurement
Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.
ppc.land
July 10, 2025 at 5:33 AM
ppc.land
AudienceProject lands Italy's first Omnicom deal for cross-media measurement #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
ppc.land
May 31, 2026 at 2:54 PM
marketingnews.bsky.social
AudienceProject lands Italy's first Omnicom deal for cross-media measurement #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
ppc.land
May 31, 2026 at 2:54 PM
ppc.land
FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
ppc.land
April 29, 2026 at 8:50 PM
marketingnews.bsky.social
FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising
Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
ppc.land
April 29, 2026 at 8:50 PM
marketingnews.bsky.social
IAB and IAB Europe release In-Store Retail Media measurement standards for public comment: New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector. #IAB #RetailMedia #AdvertisingStandards #MediaMeasurement #DigitalMarketing
IAB and IAB Europe release In-Store Retail Media measurement standards for public comment
New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.
ppc.land
December 25, 2024 at 4:14 PM
ppc.land
IAB and IAB Europe release In-Store Retail Media measurement standards for public comment: New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector. #IAB #RetailMedia #AdvertisingStandards #MediaMeasurement #DigitalMarketing
IAB and IAB Europe release In-Store Retail Media measurement standards for public comment
New IAB/IAB Europe in-store retail media standards set unified metrics for transparency and growth in evolving ad sector.
ppc.land
December 25, 2024 at 4:14 PM
ppc.land
FYI: Explaining Media Rating Council #MediaRatingCouncil #Advertising #Viewability #DigitalMarketing #MediaMeasurement
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 8, 2026 at 2:05 PM
marketingnews.bsky.social
FYI: Explaining Media Rating Council #MediaRatingCouncil #Advertising #Viewability #DigitalMarketing #MediaMeasurement
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 8, 2026 at 2:04 PM
ppc.land
ICYMI: Explaining Media Rating Council #MediaRatingCouncil #MediaMeasurement #Viewability #Advertising #DigitalMarketing
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 6, 2026 at 2:03 PM
marketingnews.bsky.social
ICYMI: Explaining Media Rating Council #MediaRatingCouncil #MediaMeasurement #Viewability #Advertising #DigitalMarketing
Explaining Media Rating Council
Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust.
ppc.land
September 6, 2026 at 2:03 PM
marketingnews.bsky.social
ICYMI: Explaining consumer #ConsumerRights #AdvertisingLaw #PrivacyProtection #ConsumerAwareness #MediaMeasurement
Explaining consumer
Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently.
ppc.land
August 27, 2026 at 7:16 AM
ppc.land
ICYMI: Explaining consumer #ConsumerRights #AdvertisingLaw #PrivacyProtection #ConsumerAwareness #MediaMeasurement
Explaining consumer
Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently.
ppc.land
August 27, 2026 at 7:16 AM
ppc.land
Explaining consumer #ConsumerRights #AdvertisingLaw #PrivacyProtection #MediaMeasurement #ConsumerAwareness
Explaining consumer
Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently.
ppc.land
August 26, 2026 at 7:15 AM
marketingnews.bsky.social
Explaining consumer #ConsumerRights #AdvertisingLaw #PrivacyProtection #MediaMeasurement #ConsumerAwareness
Explaining consumer
Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently.
ppc.land
August 26, 2026 at 7:15 AM
broadbandtvnews.bsky.social
Fifty5Blue in talks to invest in UK cross-media measurement platform Origin #Fifty5Blue #Origin #CrossMedia #UKAdvertising #MediaMeasurement
Fifty5Blue in talks to invest in UK cross-media measurement platform Origin
The Incorporated Society of British Advertisers (ISBA) has entered exclusive discussions with Fifty5Blue, formerly Kantar Media, over an investment to accelerate the next phase of the UK’s advertiser-led cross-media measurement programme, Origin.  […]
www.broadbandtvnews.com
August 3, 2026 at 11:07 AM
ppc.land
FOX ad impressions hit 142 billion as iSpot deepens measurement deal #Advertising #Marketing #DigitalMarketing #MediaMeasurement #MarketingAnalytics
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
ppc.land
July 30, 2026 at 8:27 PM
marketingnews.bsky.social
FOX ad impressions hit 142 billion as iSpot deepens measurement deal #Advertising #Marketing #DigitalMarketing #MediaMeasurement #MarketingAnalytics
FOX ad impressions hit 142 billion as iSpot deepens measurement deal
A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming.
ppc.land
July 30, 2026 at 8:27 PM
broadbandtvnews.bsky.social
Barb creates strategic developments role with McLevey appointment #Barb #MediaMeasurement #DigitalStrategy #AudienceEngagement #MediaIndustry
Barb creates strategic developments role with McLevey appointment
UK audience measurement body Barb has appointed Jen McLevey as its new Head of Strategic Developments, a newly created role overseeing the delivery of the organisation’s major strategic and operational […]
www.broadbandtvnews.com
July 30, 2026 at 11:49 AM
ppc.land
ICYMI: Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement #StreamingTV #CTV #ProgrammaticAdvertising #AdSpend #MediaMeasurement
Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.
ppc.land
June 19, 2026 at 4:43 AM
ppc.land
FYI: AudienceProject lands Italy's first Omnicom deal for cross-media measurement #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
ppc.land
June 3, 2026 at 2:56 PM
ppc.land
ICYMI: A+E Global Media locks in multiyear Nielsen deal - here's what's inside #AEGlobalMedia #NielsenDeal #MediaMeasurement #DigitalBrands #LinearTV
A+E Global Media locks in multiyear Nielsen deal - here's what's inside
A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.
ppc.land
March 17, 2026 at 7:36 PM